Very useful data about what products people buy online versus offline and where they do their research leading up to the purchase.

1. Augustine Fou- 1 -
What People Buy Online

2. Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing ads and
ad spend across all channels – offline and
online – based on where their customers
tend to research and buy.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
Augustine Fou- 2 -

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http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by-augustine-fou-ad-fraud-forensics
http://www.slideshare.net/augustinefou/facebook-ad-benchmarks-2014-update-by-augustine-fou
http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing-consigliere
http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou
http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou
http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by-augustine-fou-technical-forensics
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