Le téléchargement de votre SlideShare est en cours. ×
0
Metadata in the                 Cross-Channel Ecosystem:                 Consistency, Context                 Interoperabi...
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
2012, 2013Tuesday, 9 April, 13
EuroIA - Edinburgh Sept 26-28Tuesday, 9 April, 13
MetadataTuesday, 9 April, 13
Metadata enables                       consistency, context                       and interoperability in                 ...
by managing, describing,                        and exchanging                      information objects.Tuesday, 9 April, 13
What is Metadata?Tuesday, 9 April, 13
National Information                       Standards OrganisationTuesday, 9 April, 13
Metadata is information                       about information objects.Tuesday, 9 April, 13
What is an                       information object?Tuesday, 9 April, 13
...a web pageTuesday, 9 April, 13
Adam Ungstad                                  ...a nameTuesday, 9 April, 13
...a vegetable?Tuesday, 9 April, 13
...a vegetableTuesday, 9 April, 13
...a book    HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGN...
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML                                                  ...
...a shipmentTuesday, 9 April, 13
...a userTuesday, 9 April, 13
There are three types                                            of metadata:    HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UN...
administrative,Tuesday, 9 April, 13
descriptive,Tuesday, 9 April, 13
and structural.Tuesday, 9 April, 13
Administrative MetadataTuesday, 9 April, 13
We use administrative                       metadata to manage                        information objects.Tuesday, 9 April...
This is useful for                       Responsive Design and                         Content Strategy.Tuesday, 9 April, 13
The Globe and Mail    HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892Tuesday, 9 April, 13
Tuesday, 9 April, 13
CONTENT MODEL   CONTENT TYPE   CONTENT ELEMENT            THE NEWS      ARTICLES       HEADLINE                           ...
Subscription vs Free ContentTuesday, 9 April, 13
Right content                       Right time                       Right channel                       Right userTuesday...
Administrative metadata                        enables consistency.Tuesday, 9 April, 13
Descriptive MetadataTuesday, 9 April, 13
We use descriptive metadata                         to discover and identify                           information objects...
This is useful for                       Faceted Search.Tuesday, 9 April, 13
Home Depot    HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
FacetsTuesday, 9 April, 13
Descriptive metadata                         enables context.Tuesday, 9 April, 13
Structural MetadataTuesday, 9 April, 13
We use structural                       metadata to exchange                        information objects.Tuesday, 9 April, 13
This is useful for                        Rich Snippets.Tuesday, 9 April, 13
Secret Lakes of Southern                          Vancouver IslandTuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Tuesday, 9 April, 13
Name%                       What’s in a name?Tuesday, 9 April, 13
First&Name&                       Middle&Ini0al&                       Last&Name&                       What’s in a name?T...
First(Name(    Other(Given(Names(                              cv(             cv(                       Surname(         ...
First(Name(    Other(Given(Names(                              cv(             cv(                       Surname(         ...
First(Name(    Other(Given(Names(                              cv(             cv(                       Surname(         ...
FirstName    OtherGivenNames                                   cv             cv                            FamilyName    ...
FirstName    OtherGivenNames                              cv             cv                       FamilyName              ...
Structural metadata                       enables interoperability.Tuesday, 9 April, 13
EcosystemsTuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phils 1stPix</a> via <a href="http://compfight...
Tuesday, 9 April, 13
Mediums                        Channels                       Interactions                       TouchpointsTuesday, 9 Apr...
MediumTuesday, 9 April, 13
“the intervening substance                               through which                         sensory impressions are    ...
INTERNET    TELEVISION   PAPERTuesday, 9 April, 13
ChannelsTuesday, 9 April, 13
“a path along which                       information (as data or music)                         in the form of an electri...
7           NEW YORK                                         TIMES             WEBSITE   TV CHANNEL   NEWSPAPERTuesday, 9 ...
We can cross channels                        in the same media.Tuesday, 9 April, 13
We can cross channels                        in the same media.                          phone transfersTuesday, 9 April, 13
We can cross channels                        in the same media.                       using your facebook ID              ...
Multi-Channel                       is not the same as                         Cross-ChannelTuesday, 9 April, 13
Multi-Channel Experience:                         Paying your phone billTuesday, 9 April, 13
PHONE      WEBSITE   SMS   MAIL   APPTuesday, 9 April, 13
PHONE      WEBSITE   SMS   MAIL   APPTuesday, 9 April, 13
PHONE      WEBSITE   SMS   MAIL   APPTuesday, 9 April, 13
PHONE      WEBSITE   SMS   MAIL   APPTuesday, 9 April, 13
Cross-Channel Experience                       Buying a (physical) book                            from AmazonTuesday, 9 A...
PHONE      WEBSITE   SMS   MAIL   APPTuesday, 9 April, 13
PHONE      WEBSITE   SMS   MAIL   APPTuesday, 9 April, 13
A cross-channel experience                      requires an information                   exchange between channels.Tuesda...
MEDIUM                       INTERNET   TELEVISION     PAPER                                      7                       ...
InteractionsTuesday, 9 April, 13
“a reciprocal action or                              influence”                                          - Oxford Dictionar...
$                PAYING       WATCHING      READING                A BILL     THE SIMPSONS   THE NEWSTuesday, 9 April, 13
MEDIUM                        INTERNET        TELEVISION      PAPER                                            7          ...
TouchpointsTuesday, 9 April, 13
“an encounter where                       customers and business                         exchange information,            ...
VAN V EDM                                     EDM V CAL                                      OTW V LA        MONTHLY      ...
MEDIUM                         INTERNET       TELEVISION      PAPER                                            7          ...
MEDIUM                         THE WEB           TV           PAPER                                            7          ...
“Messages have no medium”                                          - Andrea ResminiTuesday, 9 April, 13
...but every message has                       a structure regardless of the                             medium it uses.Tu...
Internet of ThingsTuesday, 9 April, 13
HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Tuesday, 9 April, 13
HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
GlowCaps    HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOY...
Smart Baby Monitors    HTTP://WWW.WITHINGS.COM/EN/BABYMONITORTuesday, 9 April, 13
A Trackable Object    HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDTuesday, 9 April, 13
Tuesday, 9 April, 13
PHONE      WEBSITE   SMS   BABY MONITOR   IPHONETuesday, 9 April, 13
Information ExchangesTuesday, 9 April, 13
Tuesday, 9 April, 13
X"Tuesday, 9 April, 13
X"   Y"Tuesday, 9 April, 13
X"       Y"                        XTuesday, 9 April, 13
X"         Y"                        X YTuesday, 9 April, 13
X"       Y"                        ZTuesday, 9 April, 13
X"             Y"                        ENGLISHTuesday, 9 April, 13
X"            Y"                        FRENCHTuesday, 9 April, 13
X"   Y"Tuesday, 9 April, 13
X"       Y"                        ZTuesday, 9 April, 13
X"               Y"                         METADATA                        STANDARDSTuesday, 9 April, 13
X"          Y"                        NIEMTuesday, 9 April, 13
X"         Y"                        HL7Tuesday, 9 April, 13
X"               Y"                          GOOD                        RELATIONSTuesday, 9 April, 13
X"         Y"                        XMLTuesday, 9 April, 13
X"         Y"                        RDFTuesday, 9 April, 13
SchemaTuesday, 9 April, 13
“...a model for describing                       the structure of information.”                                           ...
XMLTuesday, 9 April, 13
.xml                       .xsdTuesday, 9 April, 13
What does a                       schema specify?Tuesday, 9 April, 13
SemanticsTuesday, 9 April, 13
meaningTuesday, 9 April, 13
“bench”Tuesday, 9 April, 13
“bench” (Canada)Tuesday, 9 April, 13
“bench” (Australia)Tuesday, 9 April, 13
Name%Tuesday, 9 April, 13
First&Name&                       Last%Name%Tuesday, 9 April, 13
Given&Name&                       FamilyNameTuesday, 9 April, 13
SyntaxTuesday, 9 April, 13
expressionTuesday, 9 April, 13
Name%Tuesday, 9 April, 13
3ric?Tuesday, 9 April, 13
St. Germaine?Tuesday, 9 April, 13
; Drop Table;Tuesday, 9 April, 13
Adolph Blaine Charles David                  Earl Frederick Jack Gerald                  Hubert Irvin John Kenneth        ...
LexiconTuesday, 9 April, 13
vocabularyTuesday, 9 April, 13
Name%Tuesday, 9 April, 13
The Cookie Monster?Tuesday, 9 April, 13
Talula Does The Hula                           From Hawaii?Tuesday, 9 April, 13
Status&Tuesday, 9 April, 13
Green?Tuesday, 9 April, 13
Under Review?Tuesday, 9 April, 13
Implementation Phase?Tuesday, 9 April, 13
Status&                        Discovery                        Definition                        Development              ...
Linked DataTuesday, 9 April, 13
“...a recommended best                          practice for exposing,                        sharing, and connecting     ...
X"               Y"                         METADATA                        STANDARDSTuesday, 9 April, 13
METADATA                       STANDARDSTuesday, 9 April, 13
METADATA                                STANDARDS       ORGANIZATION 1                                                    ...
METADATA                                               STANDARDS              ORGANIZATION    ORGANIZATION   ORGANIZATION ...
standards                       enable exchangesTuesday, 9 April, 13
exchanges                       enable data linkingTuesday, 9 April, 13
Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/Tuesday, 9 April, 13
OntologiesTuesday, 9 April, 13
“...the exact description                              of things and                          their relationships.”       ...
“...a specification of a                         conceptualization.”                                             Stanford.e...
CONCEPTUALIZATION                                           X"Tuesday, 9 April, 13
CONCEPTUALIZATION                                           X"                        SPECIFICATION      XTuesday, 9 April...
employee                                 subclassOf person                                director                        ...
A controlled vocabulary is a                          lightwieght ontology.Tuesday, 9 April, 13
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
1:1                        1 : many                       many : manyTuesday, 9 April, 13
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
is part of                       is used with                        is made ofTuesday, 9 April, 13
You can create                       multiple taxonomies out of a                             single ontology:Tuesday, 9 A...
Ontology of freshwater                            ecosystemsTuesday, 9 April, 13
Ontology of freshwater                            ecosystems                         Taxonomy of floraTuesday, 9 April, 13
Ontology of freshwater                            ecosystems                         Taxonomy of flora                     ...
Ontology of freshwater                            ecosystems                          Taxonomy of flora                    ...
Friend of a Friend (FOAF)                      What properties are                  associated with a user profile?Tuesday,...
Good Relations                       What components is a                       product made out of?Tuesday, 9 April, 13
Semantically-Interlinked                       Online Communities (SIOC)                          What is a blog post?Tues...
Ontologies are documented                         using frameworks like                             RDF and OWLTuesday, 9 ...
HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGYTuesday, 9 April, 13
Web of DataTuesday, 9 April, 13
Web of DocumentsTuesday, 9 April, 13
“population geneva”Tuesday, 9 April, 13
Population!                           !                        GenevaTuesday, 9 April, 13
Web of DataTuesday, 9 April, 13
Population                        GenevaTuesday, 9 April, 13
Tuesday, 9 April, 13
Knowledge GraphTuesday, 9 April, 13
Knowledge Graph                                         Knowledge GraphTuesday, 9 April, 13
Knowledge Graph                                         Knowledge Graph (DBPedia)                                         ...
Knowledge Graph   Google Maps                                         Knowledge Graph (DBPedia)                           ...
Knowledge Graph   Google Maps                       Search Results                                         Knowledge Graph...
Answers not documentsTuesday, 9 April, 13
SELECT *                       FROM       tbl_Flights                       WHERE col_Flight_Number                       ...
When does flight BA229 arrive?Tuesday, 9 April, 13
Tuesday, 9 April, 13
Google Flight                       Search ResultsTuesday, 9 April, 13
HTTP://WWW.REEEP.ORG/SITES/DEFAULT/FILES/LOD-THE-ESSENTIALS.PDFTuesday, 9 April, 13
Where do we start?Tuesday, 9 April, 13
1. Make metadata a priorityTuesday, 9 April, 13
Link metadata to ROITuesday, 9 April, 13
Tie funding to adoption                             of standardsTuesday, 9 April, 13
Future-proofingTuesday, 9 April, 13
2. Define your dataTuesday, 9 April, 13
Start with a                       controlled vocabularyTuesday, 9 April, 13
Semantics                        Syntax                        LexiconTuesday, 9 April, 13
Add relationshipsTuesday, 9 April, 13
Use existing standardsTuesday, 9 April, 13
3. Identify ExchangesTuesday, 9 April, 13
X"         Y"                        X YTuesday, 9 April, 13
X"       Y"                        ZTuesday, 9 April, 13
Internal & ExternalTuesday, 9 April, 13
Current & PotentialTuesday, 9 April, 13
Journey MapsTuesday, 9 April, 13
Diary StudiesTuesday, 9 April, 13
Business OrigamiTuesday, 9 April, 13
@jessmcmullinTuesday, 9 April, 13
Happy PathsTuesday, 9 April, 13
Unplanned PathsTuesday, 9 April, 13
4. Build the infrastructureTuesday, 9 April, 13
Start smallTuesday, 9 April, 13
Build on what existsTuesday, 9 April, 13
Borrow & ReuseTuesday, 9 April, 13
5. GovernanceTuesday, 9 April, 13
Standardize your                          standardsTuesday, 9 April, 13
You have to start                         somewhere.Tuesday, 9 April, 13
Build better                       cross-channel                        experiencesTuesday, 9 April, 13
with metadata.Tuesday, 9 April, 13
Thank You!                       @AdamUngstadTuesday, 9 April, 13
Tuesday, 9 April, 13
Prochain SlideShare
Chargement dans... 5
×

IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability

3,233

Published on

Metadata enables consistency, context and interoperability in a cross-channel context by managing, describing and exchanging information objects.

This presentation explores 3 different types of metadata: administrative, descriptive, and structural, and their role in UX practices including content strategy, responsive design, rich snippets, and web forms.

We’ll then look at the cross-channel ecosystem, understanding media, channels, interactions and touchpoints. We’ll explore The Internet of Things, and furthermore the importance of information exchanges in cross-channel service design.

From there we learn about the nuts and bolts of an information exchange, including semantics, syntax and lexicon, and how these are documented in schema. Then we’ll look at some of the common standards used to specify schema for information exchanges and semantic markup. Last but not least, we’ll explore how linked data and ontologies enable us to progress from the Web of Documents to the Web of Data.

Presentation for the Information Architecture Summit in Baltimore, Maryland April 6th 2013. I had a great time & welcome feedback to further the discussion. Thanks everyone!

Published in: Technologies, Affaires
0 commentaires
13 mentions J'aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Total des vues
3,233
Sur Slideshare
0
À partir des ajouts
0
Nombre d'ajouts
7
Actions
Partages
0
Téléchargements
48
Commentaires
0
J'aime
13
Ajouts 0
No embeds

No notes for slide

Transcript of "IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability"

  1. 1. Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability @AdamUngstad IA Summit 2013 #XChannelMetadataTuesday, 9 April, 13
  2. 2. Tuesday, 9 April, 13
  3. 3. Tuesday, 9 April, 13
  4. 4. Tuesday, 9 April, 13
  5. 5. 2012, 2013Tuesday, 9 April, 13
  6. 6. EuroIA - Edinburgh Sept 26-28Tuesday, 9 April, 13
  7. 7. MetadataTuesday, 9 April, 13
  8. 8. Metadata enables consistency, context and interoperability in the cross-channel ecosystemTuesday, 9 April, 13
  9. 9. by managing, describing, and exchanging information objects.Tuesday, 9 April, 13
  10. 10. What is Metadata?Tuesday, 9 April, 13
  11. 11. National Information Standards OrganisationTuesday, 9 April, 13
  12. 12. Metadata is information about information objects.Tuesday, 9 April, 13
  13. 13. What is an information object?Tuesday, 9 April, 13
  14. 14. ...a web pageTuesday, 9 April, 13
  15. 15. Adam Ungstad ...a nameTuesday, 9 April, 13
  16. 16. ...a vegetable?Tuesday, 9 April, 13
  17. 17. ...a vegetableTuesday, 9 April, 13
  18. 18. ...a book HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  19. 19. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML ...a packageTuesday, 9 April, 13
  20. 20. ...a shipmentTuesday, 9 April, 13
  21. 21. ...a userTuesday, 9 April, 13
  22. 22. There are three types of metadata: HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  23. 23. administrative,Tuesday, 9 April, 13
  24. 24. descriptive,Tuesday, 9 April, 13
  25. 25. and structural.Tuesday, 9 April, 13
  26. 26. Administrative MetadataTuesday, 9 April, 13
  27. 27. We use administrative metadata to manage information objects.Tuesday, 9 April, 13
  28. 28. This is useful for Responsive Design and Content Strategy.Tuesday, 9 April, 13
  29. 29. The Globe and Mail HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892Tuesday, 9 April, 13
  30. 30. Tuesday, 9 April, 13
  31. 31. CONTENT MODEL CONTENT TYPE CONTENT ELEMENT THE NEWS ARTICLES HEADLINE AUTHOR PRIMARY PHOTOGRAPH WEATHER DATE WIND PRECIPITATION HOROSCOPES GENERAL (ALL SIGNS) INDIVIDUAL SIGNS PRIMARY CONTENT CLASSIFIEDS ITEM NAME DESCRIPTION PRICE CONTACTTuesday, 9 April, 13
  32. 32. Subscription vs Free ContentTuesday, 9 April, 13
  33. 33. Right content Right time Right channel Right userTuesday, 9 April, 13
  34. 34. Administrative metadata enables consistency.Tuesday, 9 April, 13
  35. 35. Descriptive MetadataTuesday, 9 April, 13
  36. 36. We use descriptive metadata to discover and identify information objects.Tuesday, 9 April, 13
  37. 37. This is useful for Faceted Search.Tuesday, 9 April, 13
  38. 38. Home Depot HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/Tuesday, 9 April, 13
  39. 39. Tuesday, 9 April, 13
  40. 40. Tuesday, 9 April, 13
  41. 41. FacetsTuesday, 9 April, 13
  42. 42. Descriptive metadata enables context.Tuesday, 9 April, 13
  43. 43. Structural MetadataTuesday, 9 April, 13
  44. 44. We use structural metadata to exchange information objects.Tuesday, 9 April, 13
  45. 45. This is useful for Rich Snippets.Tuesday, 9 April, 13
  46. 46. Secret Lakes of Southern Vancouver IslandTuesday, 9 April, 13
  47. 47. Tuesday, 9 April, 13
  48. 48. Tuesday, 9 April, 13
  49. 49. Tuesday, 9 April, 13
  50. 50. Tuesday, 9 April, 13
  51. 51. Tuesday, 9 April, 13
  52. 52. Name% What’s in a name?Tuesday, 9 April, 13
  53. 53. First&Name& Middle&Ini0al& Last&Name& What’s in a name?Tuesday, 9 April, 13
  54. 54. First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Tuesday, 9 April, 13
  55. 55. First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Tuesday, 9 April, 13
  56. 56. First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Tuesday, 9 April, 13
  57. 57. FirstName OtherGivenNames cv cv FamilyName FamilyName(Birth) cv FamilyName(Previous) cv Stored in a databaseTuesday, 9 April, 13
  58. 58. FirstName OtherGivenNames cv cv FamilyName Name% FamilyName(Birth) cv FamilyName(Previous) cv Exchange DataTuesday, 9 April, 13
  59. 59. Structural metadata enables interoperability.Tuesday, 9 April, 13
  60. 60. EcosystemsTuesday, 9 April, 13
  61. 61. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  62. 62. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  63. 63. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  64. 64. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  65. 65. Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phils 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http:// creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>Tuesday, 9 April, 13
  66. 66. Tuesday, 9 April, 13
  67. 67. Mediums Channels Interactions TouchpointsTuesday, 9 April, 13
  68. 68. MediumTuesday, 9 April, 13
  69. 69. “the intervening substance through which sensory impressions are conveyed or physical forces are transmitted” - Oxford DictionaryTuesday, 9 April, 13
  70. 70. INTERNET TELEVISION PAPERTuesday, 9 April, 13
  71. 71. ChannelsTuesday, 9 April, 13
  72. 72. “a path along which information (as data or music) in the form of an electrical signal passes” - Merriam-WebsterTuesday, 9 April, 13
  73. 73. 7 NEW YORK TIMES WEBSITE TV CHANNEL NEWSPAPERTuesday, 9 April, 13
  74. 74. We can cross channels in the same media.Tuesday, 9 April, 13
  75. 75. We can cross channels in the same media. phone transfersTuesday, 9 April, 13
  76. 76. We can cross channels in the same media. using your facebook ID to sign in to a websiteTuesday, 9 April, 13
  77. 77. Multi-Channel is not the same as Cross-ChannelTuesday, 9 April, 13
  78. 78. Multi-Channel Experience: Paying your phone billTuesday, 9 April, 13
  79. 79. PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
  80. 80. PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
  81. 81. PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
  82. 82. PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
  83. 83. Cross-Channel Experience Buying a (physical) book from AmazonTuesday, 9 April, 13
  84. 84. PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
  85. 85. PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
  86. 86. A cross-channel experience requires an information exchange between channels.Tuesday, 9 April, 13
  87. 87. MEDIUM INTERNET TELEVISION PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPERTuesday, 9 April, 13
  88. 88. InteractionsTuesday, 9 April, 13
  89. 89. “a reciprocal action or influence” - Oxford DictionaryTuesday, 9 April, 13
  90. 90. $ PAYING WATCHING READING A BILL THE SIMPSONS THE NEWSTuesday, 9 April, 13
  91. 91. MEDIUM INTERNET TELEVISION PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWSTuesday, 9 April, 13
  92. 92. TouchpointsTuesday, 9 April, 13
  93. 93. “an encounter where customers and business exchange information, provide service, or handle transactions. - WikipediaTuesday, 9 April, 13
  94. 94. VAN V EDM EDM V CAL OTW V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESTuesday, 9 April, 13
  95. 95. MEDIUM INTERNET TELEVISION PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWS VAN V EDM EDM V CAL TOUCHPOINT OTT V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESTuesday, 9 April, 13
  96. 96. MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWS VAN V EDM EDM V CAL TOUCHPOINT OTT V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESTuesday, 9 April, 13
  97. 97. “Messages have no medium” - Andrea ResminiTuesday, 9 April, 13
  98. 98. ...but every message has a structure regardless of the medium it uses.Tuesday, 9 April, 13
  99. 99. Internet of ThingsTuesday, 9 April, 13
  100. 100. HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Tuesday, 9 April, 13
  101. 101. HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
  102. 102. GlowCaps HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F %2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886Tuesday, 9 April, 13
  103. 103. Smart Baby Monitors HTTP://WWW.WITHINGS.COM/EN/BABYMONITORTuesday, 9 April, 13
  104. 104. A Trackable Object HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDTuesday, 9 April, 13
  105. 105. Tuesday, 9 April, 13
  106. 106. PHONE WEBSITE SMS BABY MONITOR IPHONETuesday, 9 April, 13
  107. 107. Information ExchangesTuesday, 9 April, 13
  108. 108. Tuesday, 9 April, 13
  109. 109. X"Tuesday, 9 April, 13
  110. 110. X" Y"Tuesday, 9 April, 13
  111. 111. X" Y" XTuesday, 9 April, 13
  112. 112. X" Y" X YTuesday, 9 April, 13
  113. 113. X" Y" ZTuesday, 9 April, 13
  114. 114. X" Y" ENGLISHTuesday, 9 April, 13
  115. 115. X" Y" FRENCHTuesday, 9 April, 13
  116. 116. X" Y"Tuesday, 9 April, 13
  117. 117. X" Y" ZTuesday, 9 April, 13
  118. 118. X" Y" METADATA STANDARDSTuesday, 9 April, 13
  119. 119. X" Y" NIEMTuesday, 9 April, 13
  120. 120. X" Y" HL7Tuesday, 9 April, 13
  121. 121. X" Y" GOOD RELATIONSTuesday, 9 April, 13
  122. 122. X" Y" XMLTuesday, 9 April, 13
  123. 123. X" Y" RDFTuesday, 9 April, 13
  124. 124. SchemaTuesday, 9 April, 13
  125. 125. “...a model for describing the structure of information.” - xml.comTuesday, 9 April, 13
  126. 126. XMLTuesday, 9 April, 13
  127. 127. .xml .xsdTuesday, 9 April, 13
  128. 128. What does a schema specify?Tuesday, 9 April, 13
  129. 129. SemanticsTuesday, 9 April, 13
  130. 130. meaningTuesday, 9 April, 13
  131. 131. “bench”Tuesday, 9 April, 13
  132. 132. “bench” (Canada)Tuesday, 9 April, 13
  133. 133. “bench” (Australia)Tuesday, 9 April, 13
  134. 134. Name%Tuesday, 9 April, 13
  135. 135. First&Name& Last%Name%Tuesday, 9 April, 13
  136. 136. Given&Name& FamilyNameTuesday, 9 April, 13
  137. 137. SyntaxTuesday, 9 April, 13
  138. 138. expressionTuesday, 9 April, 13
  139. 139. Name%Tuesday, 9 April, 13
  140. 140. 3ric?Tuesday, 9 April, 13
  141. 141. St. Germaine?Tuesday, 9 April, 13
  142. 142. ; Drop Table;Tuesday, 9 April, 13
  143. 143. Adolph Blaine Charles David Earl Frederick Jack Gerald Hubert Irvin John Kenneth Lloyd Martin Nero Oliver Paul Quincy Randolph Sherman Thomas Uncas Victor William Xerxes Yancy Zeus Wolfeschlegelsteinhausen- bergerdorftTuesday, 9 April, 13
  144. 144. LexiconTuesday, 9 April, 13
  145. 145. vocabularyTuesday, 9 April, 13
  146. 146. Name%Tuesday, 9 April, 13
  147. 147. The Cookie Monster?Tuesday, 9 April, 13
  148. 148. Talula Does The Hula From Hawaii?Tuesday, 9 April, 13
  149. 149. Status&Tuesday, 9 April, 13
  150. 150. Green?Tuesday, 9 April, 13
  151. 151. Under Review?Tuesday, 9 April, 13
  152. 152. Implementation Phase?Tuesday, 9 April, 13
  153. 153. Status& Discovery Definition Development Implementation CompleteTuesday, 9 April, 13
  154. 154. Linked DataTuesday, 9 April, 13
  155. 155. “...a recommended best practice for exposing, sharing, and connecting pieces of data, information, and knowledge” - WikipediaTuesday, 9 April, 13
  156. 156. X" Y" METADATA STANDARDSTuesday, 9 April, 13
  157. 157. METADATA STANDARDSTuesday, 9 April, 13
  158. 158. METADATA STANDARDS ORGANIZATION 1 ORGANIZATION 4 ORGANIZATION 2 ORGANIZATION 3Tuesday, 9 April, 13
  159. 159. METADATA STANDARDS ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATIONTuesday, 9 April, 13
  160. 160. standards enable exchangesTuesday, 9 April, 13
  161. 161. exchanges enable data linkingTuesday, 9 April, 13
  162. 162. Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/Tuesday, 9 April, 13
  163. 163. OntologiesTuesday, 9 April, 13
  164. 164. “...the exact description of things and their relationships.” - w3schools.comTuesday, 9 April, 13
  165. 165. “...a specification of a conceptualization.” Stanford.eduTuesday, 9 April, 13
  166. 166. CONCEPTUALIZATION X"Tuesday, 9 April, 13
  167. 167. CONCEPTUALIZATION X" SPECIFICATION XTuesday, 9 April, 13
  168. 168. employee subclassOf person director subclassOf employee project manager subclassOf employee worksOn Project reportsTo Director lackey subclassOf employee worksOn project reportsTo project manage HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
  169. 169. A controlled vocabulary is a lightwieght ontology.Tuesday, 9 April, 13
  170. 170. HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
  171. 171. 1:1 1 : many many : manyTuesday, 9 April, 13
  172. 172. HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
  173. 173. is part of is used with is made ofTuesday, 9 April, 13
  174. 174. You can create multiple taxonomies out of a single ontology:Tuesday, 9 April, 13
  175. 175. Ontology of freshwater ecosystemsTuesday, 9 April, 13
  176. 176. Ontology of freshwater ecosystems Taxonomy of floraTuesday, 9 April, 13
  177. 177. Ontology of freshwater ecosystems Taxonomy of flora Taxonomy of faunaTuesday, 9 April, 13
  178. 178. Ontology of freshwater ecosystems Taxonomy of flora Taxonomy of fauna Taxonomy of insectsTuesday, 9 April, 13
  179. 179. Friend of a Friend (FOAF) What properties are associated with a user profile?Tuesday, 9 April, 13
  180. 180. Good Relations What components is a product made out of?Tuesday, 9 April, 13
  181. 181. Semantically-Interlinked Online Communities (SIOC) What is a blog post?Tuesday, 9 April, 13
  182. 182. Ontologies are documented using frameworks like RDF and OWLTuesday, 9 April, 13
  183. 183. HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGYTuesday, 9 April, 13
  184. 184. Web of DataTuesday, 9 April, 13
  185. 185. Web of DocumentsTuesday, 9 April, 13
  186. 186. “population geneva”Tuesday, 9 April, 13
  187. 187. Population! ! GenevaTuesday, 9 April, 13
  188. 188. Web of DataTuesday, 9 April, 13
  189. 189. Population GenevaTuesday, 9 April, 13
  190. 190. Tuesday, 9 April, 13
  191. 191. Knowledge GraphTuesday, 9 April, 13
  192. 192. Knowledge Graph Knowledge GraphTuesday, 9 April, 13
  193. 193. Knowledge Graph Knowledge Graph (DBPedia) Knowledge GraphTuesday, 9 April, 13
  194. 194. Knowledge Graph Google Maps Knowledge Graph (DBPedia) Knowledge GraphTuesday, 9 April, 13
  195. 195. Knowledge Graph Google Maps Search Results Knowledge Graph (DBPedia) Knowledge GraphTuesday, 9 April, 13
  196. 196. Answers not documentsTuesday, 9 April, 13
  197. 197. SELECT * FROM tbl_Flights WHERE col_Flight_Number = “BA229” AND col_Date = [today]Tuesday, 9 April, 13
  198. 198. When does flight BA229 arrive?Tuesday, 9 April, 13
  199. 199. Tuesday, 9 April, 13
  200. 200. Google Flight Search ResultsTuesday, 9 April, 13
  201. 201. HTTP://WWW.REEEP.ORG/SITES/DEFAULT/FILES/LOD-THE-ESSENTIALS.PDFTuesday, 9 April, 13
  202. 202. Where do we start?Tuesday, 9 April, 13
  203. 203. 1. Make metadata a priorityTuesday, 9 April, 13
  204. 204. Link metadata to ROITuesday, 9 April, 13
  205. 205. Tie funding to adoption of standardsTuesday, 9 April, 13
  206. 206. Future-proofingTuesday, 9 April, 13
  207. 207. 2. Define your dataTuesday, 9 April, 13
  208. 208. Start with a controlled vocabularyTuesday, 9 April, 13
  209. 209. Semantics Syntax LexiconTuesday, 9 April, 13
  210. 210. Add relationshipsTuesday, 9 April, 13
  211. 211. Use existing standardsTuesday, 9 April, 13
  212. 212. 3. Identify ExchangesTuesday, 9 April, 13
  213. 213. X" Y" X YTuesday, 9 April, 13
  214. 214. X" Y" ZTuesday, 9 April, 13
  215. 215. Internal & ExternalTuesday, 9 April, 13
  216. 216. Current & PotentialTuesday, 9 April, 13
  217. 217. Journey MapsTuesday, 9 April, 13
  218. 218. Diary StudiesTuesday, 9 April, 13
  219. 219. Business OrigamiTuesday, 9 April, 13
  220. 220. @jessmcmullinTuesday, 9 April, 13
  221. 221. Happy PathsTuesday, 9 April, 13
  222. 222. Unplanned PathsTuesday, 9 April, 13
  223. 223. 4. Build the infrastructureTuesday, 9 April, 13
  224. 224. Start smallTuesday, 9 April, 13
  225. 225. Build on what existsTuesday, 9 April, 13
  226. 226. Borrow & ReuseTuesday, 9 April, 13
  227. 227. 5. GovernanceTuesday, 9 April, 13
  228. 228. Standardize your standardsTuesday, 9 April, 13
  229. 229. You have to start somewhere.Tuesday, 9 April, 13
  230. 230. Build better cross-channel experiencesTuesday, 9 April, 13
  231. 231. with metadata.Tuesday, 9 April, 13
  232. 232. Thank You! @AdamUngstadTuesday, 9 April, 13
  233. 233. Tuesday, 9 April, 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×