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IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability
 

IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability

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Metadata enables consistency, context and interoperability in a cross-channel context by managing, describing and exchanging information objects. ...

Metadata enables consistency, context and interoperability in a cross-channel context by managing, describing and exchanging information objects.

This presentation explores 3 different types of metadata: administrative, descriptive, and structural, and their role in UX practices including content strategy, responsive design, rich snippets, and web forms.

We’ll then look at the cross-channel ecosystem, understanding media, channels, interactions and touchpoints. We’ll explore The Internet of Things, and furthermore the importance of information exchanges in cross-channel service design.

From there we learn about the nuts and bolts of an information exchange, including semantics, syntax and lexicon, and how these are documented in schema. Then we’ll look at some of the common standards used to specify schema for information exchanges and semantic markup. Last but not least, we’ll explore how linked data and ontologies enable us to progress from the Web of Documents to the Web of Data.

Presentation for the Information Architecture Summit in Baltimore, Maryland April 6th 2013. I had a great time & welcome feedback to further the discussion. Thanks everyone!

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    IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability Presentation Transcript

    • Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability @AdamUngstad IA Summit 2013 #XChannelMetadataTuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • 2012, 2013Tuesday, 9 April, 13
    • EuroIA - Edinburgh Sept 26-28Tuesday, 9 April, 13
    • MetadataTuesday, 9 April, 13
    • Metadata enables consistency, context and interoperability in the cross-channel ecosystemTuesday, 9 April, 13
    • by managing, describing, and exchanging information objects.Tuesday, 9 April, 13
    • What is Metadata?Tuesday, 9 April, 13
    • National Information Standards OrganisationTuesday, 9 April, 13
    • Metadata is information about information objects.Tuesday, 9 April, 13
    • What is an information object?Tuesday, 9 April, 13
    • ...a web pageTuesday, 9 April, 13
    • Adam Ungstad ...a nameTuesday, 9 April, 13
    • ...a vegetable?Tuesday, 9 April, 13
    • ...a vegetableTuesday, 9 April, 13
    • ...a book HTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML ...a packageTuesday, 9 April, 13
    • ...a shipmentTuesday, 9 April, 13
    • ...a userTuesday, 9 April, 13
    • There are three types of metadata: HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • administrative,Tuesday, 9 April, 13
    • descriptive,Tuesday, 9 April, 13
    • and structural.Tuesday, 9 April, 13
    • Administrative MetadataTuesday, 9 April, 13
    • We use administrative metadata to manage information objects.Tuesday, 9 April, 13
    • This is useful for Responsive Design and Content Strategy.Tuesday, 9 April, 13
    • The Globe and Mail HTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • CONTENT MODEL CONTENT TYPE CONTENT ELEMENT THE NEWS ARTICLES HEADLINE AUTHOR PRIMARY PHOTOGRAPH WEATHER DATE WIND PRECIPITATION HOROSCOPES GENERAL (ALL SIGNS) INDIVIDUAL SIGNS PRIMARY CONTENT CLASSIFIEDS ITEM NAME DESCRIPTION PRICE CONTACTTuesday, 9 April, 13
    • Subscription vs Free ContentTuesday, 9 April, 13
    • Right content Right time Right channel Right userTuesday, 9 April, 13
    • Administrative metadata enables consistency.Tuesday, 9 April, 13
    • Descriptive MetadataTuesday, 9 April, 13
    • We use descriptive metadata to discover and identify information objects.Tuesday, 9 April, 13
    • This is useful for Faceted Search.Tuesday, 9 April, 13
    • Home Depot HTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • FacetsTuesday, 9 April, 13
    • Descriptive metadata enables context.Tuesday, 9 April, 13
    • Structural MetadataTuesday, 9 April, 13
    • We use structural metadata to exchange information objects.Tuesday, 9 April, 13
    • This is useful for Rich Snippets.Tuesday, 9 April, 13
    • Secret Lakes of Southern Vancouver IslandTuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Name% What’s in a name?Tuesday, 9 April, 13
    • First&Name& Middle&Ini0al& Last&Name& What’s in a name?Tuesday, 9 April, 13
    • First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Tuesday, 9 April, 13
    • First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Tuesday, 9 April, 13
    • First(Name( Other(Given(Names( cv( cv( Surname( Surname((Birth)( cv( Surname((Previous)( cv( What’s in a name?Tuesday, 9 April, 13
    • FirstName OtherGivenNames cv cv FamilyName FamilyName(Birth) cv FamilyName(Previous) cv Stored in a databaseTuesday, 9 April, 13
    • FirstName OtherGivenNames cv cv FamilyName Name% FamilyName(Birth) cv FamilyName(Previous) cv Exchange DataTuesday, 9 April, 13
    • Structural metadata enables interoperability.Tuesday, 9 April, 13
    • EcosystemsTuesday, 9 April, 13
    • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phils 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http:// creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Mediums Channels Interactions TouchpointsTuesday, 9 April, 13
    • MediumTuesday, 9 April, 13
    • “the intervening substance through which sensory impressions are conveyed or physical forces are transmitted” - Oxford DictionaryTuesday, 9 April, 13
    • INTERNET TELEVISION PAPERTuesday, 9 April, 13
    • ChannelsTuesday, 9 April, 13
    • “a path along which information (as data or music) in the form of an electrical signal passes” - Merriam-WebsterTuesday, 9 April, 13
    • 7 NEW YORK TIMES WEBSITE TV CHANNEL NEWSPAPERTuesday, 9 April, 13
    • We can cross channels in the same media.Tuesday, 9 April, 13
    • We can cross channels in the same media. phone transfersTuesday, 9 April, 13
    • We can cross channels in the same media. using your facebook ID to sign in to a websiteTuesday, 9 April, 13
    • Multi-Channel is not the same as Cross-ChannelTuesday, 9 April, 13
    • Multi-Channel Experience: Paying your phone billTuesday, 9 April, 13
    • PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
    • PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
    • PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
    • PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
    • Cross-Channel Experience Buying a (physical) book from AmazonTuesday, 9 April, 13
    • PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
    • PHONE WEBSITE SMS MAIL APPTuesday, 9 April, 13
    • A cross-channel experience requires an information exchange between channels.Tuesday, 9 April, 13
    • MEDIUM INTERNET TELEVISION PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPERTuesday, 9 April, 13
    • InteractionsTuesday, 9 April, 13
    • “a reciprocal action or influence” - Oxford DictionaryTuesday, 9 April, 13
    • $ PAYING WATCHING READING A BILL THE SIMPSONS THE NEWSTuesday, 9 April, 13
    • MEDIUM INTERNET TELEVISION PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWSTuesday, 9 April, 13
    • TouchpointsTuesday, 9 April, 13
    • “an encounter where customers and business exchange information, provide service, or handle transactions. - WikipediaTuesday, 9 April, 13
    • VAN V EDM EDM V CAL OTW V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESTuesday, 9 April, 13
    • MEDIUM INTERNET TELEVISION PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWS VAN V EDM EDM V CAL TOUCHPOINT OTT V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESTuesday, 9 April, 13
    • MEDIUM THE WEB TV PAPER 7 NEW YORK CHANNEL TIMES WEBSITE TV CHANNEL NEWSPAPER INTERACTION $ WATCHING READING PAYING A BILL THE SIMPSONS THE NEWS VAN V EDM EDM V CAL TOUCHPOINT OTT V LA MONTHLY SHAMPOO SPORTS PAYMENT FORM COMMERCIAL SCORESTuesday, 9 April, 13
    • “Messages have no medium” - Andrea ResminiTuesday, 9 April, 13
    • ...but every message has a structure regardless of the medium it uses.Tuesday, 9 April, 13
    • Internet of ThingsTuesday, 9 April, 13
    • HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/Tuesday, 9 April, 13
    • HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTMLTuesday, 9 April, 13
    • GlowCaps HTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F %2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886Tuesday, 9 April, 13
    • Smart Baby Monitors HTTP://WWW.WITHINGS.COM/EN/BABYMONITORTuesday, 9 April, 13
    • A Trackable Object HTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBANDTuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • PHONE WEBSITE SMS BABY MONITOR IPHONETuesday, 9 April, 13
    • Information ExchangesTuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • X"Tuesday, 9 April, 13
    • X" Y"Tuesday, 9 April, 13
    • X" Y" XTuesday, 9 April, 13
    • X" Y" X YTuesday, 9 April, 13
    • X" Y" ZTuesday, 9 April, 13
    • X" Y" ENGLISHTuesday, 9 April, 13
    • X" Y" FRENCHTuesday, 9 April, 13
    • X" Y"Tuesday, 9 April, 13
    • X" Y" ZTuesday, 9 April, 13
    • X" Y" METADATA STANDARDSTuesday, 9 April, 13
    • X" Y" NIEMTuesday, 9 April, 13
    • X" Y" HL7Tuesday, 9 April, 13
    • X" Y" GOOD RELATIONSTuesday, 9 April, 13
    • X" Y" XMLTuesday, 9 April, 13
    • X" Y" RDFTuesday, 9 April, 13
    • SchemaTuesday, 9 April, 13
    • “...a model for describing the structure of information.” - xml.comTuesday, 9 April, 13
    • XMLTuesday, 9 April, 13
    • .xml .xsdTuesday, 9 April, 13
    • What does a schema specify?Tuesday, 9 April, 13
    • SemanticsTuesday, 9 April, 13
    • meaningTuesday, 9 April, 13
    • “bench”Tuesday, 9 April, 13
    • “bench” (Canada)Tuesday, 9 April, 13
    • “bench” (Australia)Tuesday, 9 April, 13
    • Name%Tuesday, 9 April, 13
    • First&Name& Last%Name%Tuesday, 9 April, 13
    • Given&Name& FamilyNameTuesday, 9 April, 13
    • SyntaxTuesday, 9 April, 13
    • expressionTuesday, 9 April, 13
    • Name%Tuesday, 9 April, 13
    • 3ric?Tuesday, 9 April, 13
    • St. Germaine?Tuesday, 9 April, 13
    • ; Drop Table;Tuesday, 9 April, 13
    • Adolph Blaine Charles David Earl Frederick Jack Gerald Hubert Irvin John Kenneth Lloyd Martin Nero Oliver Paul Quincy Randolph Sherman Thomas Uncas Victor William Xerxes Yancy Zeus Wolfeschlegelsteinhausen- bergerdorftTuesday, 9 April, 13
    • LexiconTuesday, 9 April, 13
    • vocabularyTuesday, 9 April, 13
    • Name%Tuesday, 9 April, 13
    • The Cookie Monster?Tuesday, 9 April, 13
    • Talula Does The Hula From Hawaii?Tuesday, 9 April, 13
    • Status&Tuesday, 9 April, 13
    • Green?Tuesday, 9 April, 13
    • Under Review?Tuesday, 9 April, 13
    • Implementation Phase?Tuesday, 9 April, 13
    • Status& Discovery Definition Development Implementation CompleteTuesday, 9 April, 13
    • Linked DataTuesday, 9 April, 13
    • “...a recommended best practice for exposing, sharing, and connecting pieces of data, information, and knowledge” - WikipediaTuesday, 9 April, 13
    • X" Y" METADATA STANDARDSTuesday, 9 April, 13
    • METADATA STANDARDSTuesday, 9 April, 13
    • METADATA STANDARDS ORGANIZATION 1 ORGANIZATION 4 ORGANIZATION 2 ORGANIZATION 3Tuesday, 9 April, 13
    • METADATA STANDARDS ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATIONTuesday, 9 April, 13
    • standards enable exchangesTuesday, 9 April, 13
    • exchanges enable data linkingTuesday, 9 April, 13
    • Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/Tuesday, 9 April, 13
    • OntologiesTuesday, 9 April, 13
    • “...the exact description of things and their relationships.” - w3schools.comTuesday, 9 April, 13
    • “...a specification of a conceptualization.” Stanford.eduTuesday, 9 April, 13
    • CONCEPTUALIZATION X"Tuesday, 9 April, 13
    • CONCEPTUALIZATION X" SPECIFICATION XTuesday, 9 April, 13
    • employee subclassOf person director subclassOf employee project manager subclassOf employee worksOn Project reportsTo Director lackey subclassOf employee worksOn project reportsTo project manage HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
    • A controlled vocabulary is a lightwieght ontology.Tuesday, 9 April, 13
    • HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
    • 1:1 1 : many many : manyTuesday, 9 April, 13
    • HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/Tuesday, 9 April, 13
    • is part of is used with is made ofTuesday, 9 April, 13
    • You can create multiple taxonomies out of a single ontology:Tuesday, 9 April, 13
    • Ontology of freshwater ecosystemsTuesday, 9 April, 13
    • Ontology of freshwater ecosystems Taxonomy of floraTuesday, 9 April, 13
    • Ontology of freshwater ecosystems Taxonomy of flora Taxonomy of faunaTuesday, 9 April, 13
    • Ontology of freshwater ecosystems Taxonomy of flora Taxonomy of fauna Taxonomy of insectsTuesday, 9 April, 13
    • Friend of a Friend (FOAF) What properties are associated with a user profile?Tuesday, 9 April, 13
    • Good Relations What components is a product made out of?Tuesday, 9 April, 13
    • Semantically-Interlinked Online Communities (SIOC) What is a blog post?Tuesday, 9 April, 13
    • Ontologies are documented using frameworks like RDF and OWLTuesday, 9 April, 13
    • HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGYTuesday, 9 April, 13
    • Web of DataTuesday, 9 April, 13
    • Web of DocumentsTuesday, 9 April, 13
    • “population geneva”Tuesday, 9 April, 13
    • Population! ! GenevaTuesday, 9 April, 13
    • Web of DataTuesday, 9 April, 13
    • Population GenevaTuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Knowledge GraphTuesday, 9 April, 13
    • Knowledge Graph Knowledge GraphTuesday, 9 April, 13
    • Knowledge Graph Knowledge Graph (DBPedia) Knowledge GraphTuesday, 9 April, 13
    • Knowledge Graph Google Maps Knowledge Graph (DBPedia) Knowledge GraphTuesday, 9 April, 13
    • Knowledge Graph Google Maps Search Results Knowledge Graph (DBPedia) Knowledge GraphTuesday, 9 April, 13
    • Answers not documentsTuesday, 9 April, 13
    • SELECT * FROM tbl_Flights WHERE col_Flight_Number = “BA229” AND col_Date = [today]Tuesday, 9 April, 13
    • When does flight BA229 arrive?Tuesday, 9 April, 13
    • Tuesday, 9 April, 13
    • Google Flight Search ResultsTuesday, 9 April, 13
    • HTTP://WWW.REEEP.ORG/SITES/DEFAULT/FILES/LOD-THE-ESSENTIALS.PDFTuesday, 9 April, 13
    • Where do we start?Tuesday, 9 April, 13
    • 1. Make metadata a priorityTuesday, 9 April, 13
    • Link metadata to ROITuesday, 9 April, 13
    • Tie funding to adoption of standardsTuesday, 9 April, 13
    • Future-proofingTuesday, 9 April, 13
    • 2. Define your dataTuesday, 9 April, 13
    • Start with a controlled vocabularyTuesday, 9 April, 13
    • Semantics Syntax LexiconTuesday, 9 April, 13
    • Add relationshipsTuesday, 9 April, 13
    • Use existing standardsTuesday, 9 April, 13
    • 3. Identify ExchangesTuesday, 9 April, 13
    • X" Y" X YTuesday, 9 April, 13
    • X" Y" ZTuesday, 9 April, 13
    • Internal & ExternalTuesday, 9 April, 13
    • Current & PotentialTuesday, 9 April, 13
    • Journey MapsTuesday, 9 April, 13
    • Diary StudiesTuesday, 9 April, 13
    • Business OrigamiTuesday, 9 April, 13
    • @jessmcmullinTuesday, 9 April, 13
    • Happy PathsTuesday, 9 April, 13
    • Unplanned PathsTuesday, 9 April, 13
    • 4. Build the infrastructureTuesday, 9 April, 13
    • Start smallTuesday, 9 April, 13
    • Build on what existsTuesday, 9 April, 13
    • Borrow & ReuseTuesday, 9 April, 13
    • 5. GovernanceTuesday, 9 April, 13
    • Standardize your standardsTuesday, 9 April, 13
    • You have to start somewhere.Tuesday, 9 April, 13
    • Build better cross-channel experiencesTuesday, 9 April, 13
    • with metadata.Tuesday, 9 April, 13
    • Thank You! @AdamUngstadTuesday, 9 April, 13
    • Tuesday, 9 April, 13