1. Aura the Explorer Discovers her Personal Brand

2. About AuraveliaColomer I am Aura the Explorer! I see the world through the eyes of an energetic and inquisitive adventurer who is keen on discovering new things and communicating them to others. I am currently a public relations graduate student at Humber College, equipping myself to become a PR professional who will add-value to my employer and organization I thrive in collaborative environments and use my communication, leadership and networking skills to unite people to impact their communities I love my life and hope to encourage others to also live an extraordinary life filled with passion and purpose.

3. Goals Create “an aura” about who I am and what I have to offer through an online identity Brighten the lives of those I encounter by nurturing mutually beneficial relationships Illuminate the world by providing thoughtful perspectives on my areas of interests Equip myself to become a radiant PR professional by deriving meaning from every context to benefit my employer and clients

4. Objectives and Critical Path My goals will be met by accomplishing the following objectives: To strategically form an online identify that enhances my professional and personal life through Web 2.0 applications January 2010 – ongoing To network with PR professionals and my classmates through networking and social events February 2010- ongoing To participate in volunteer opportunities so as to gain greater exposure to the various areas of specialization in PR March 2010- ongoing To obtain an internship that allows me to gain useful experience September 2010 To acquire new skills that will improve my employability such as language skills (French and Italian) and graphic design skills (Photoshop, Dreamweaver) September 2010 To obtain employment in a PR agency or an organization of interest November 2010

5. Situational Analysis Strengths 6+ years combined experience in promotional marketing, event planning, office administration and volunteer management Articulate and lively communicator able to engage people of all ages and deliver relevant presentations to small and large groups Fluent in English and Spanish with conversational French speaking skills and basic Italian Educated in communications, business, and Spanish Weaknesses Time management- limited availability due to full-time student course-load and part-time job Not technically savvy, need experience in graphic design Still apprehensive about online exposure

6. Situational Analysis Opportunities: Connections to a couple of prominent PR professionals in the industry Seek volunteer experiences in a variety of areas to meet key people with potential to hire Volunteer with professional organizations such as CPRS & IABC American citizenship allows me to seek opportunities in the US Threats: Many PR graduates with similar attributes and skills looking for employment in Toronto Lack of jobs due to recession economy, competing not only against recent graduates but also experienced professionals

7. Personal brand Positioning Statement “I will use my natural curiosity and contagious optimism to connect people to the right audiences and resources and in the right way.”

8. Key Messages Position myself as “Aura the Explorer,” an engaging, informed and connected PR student who is continually discovering the world around her Peak interest of my audience by using social media to create awareness and communicate about an unusual mix of interests in: Web 2.0, PR, positive media, faith, arts & culture , tourism, languages & baseball. Identify myself as a passionate networker who develops lasting relationships by connecting through mutual points of interests

9. Channels Facebook – AuraveliaColomer Twitter - @Auravelia LinkedIn - http://ca.linkedin.com/in/auravelia HumberPR Delicious Aura the Explorer Blog - http://auratheexplorer.blogspot.com/

10. Strategy Be constantly informed through print and online media so that I’m aware of current issues Use my extensive network of friends to promote my messages Seek volunteer opportunities to gain experience and exposure Develop skills that will help me add-value to my employer and clients

11. Tactics Read the newspaper daily Attend at least one networking event per week Maintain contact with new connections through email and Twitter Check Twitter daily and make comments that add-value and benefit audience Strategically follow at least one new person and organization/day Check Facebook daily and reconnect with former classmates and distant friends Learn how to use one new social media application each week Update information on LinkedIn and post resume online Comment on blogs of interest Volunteer strategically for events that will give public relations experience Purchase domain name and create my own website Seek mentorship and arrange informational meetings Enrol in French, Italian, and graphic design classes

12. Feedback appreciated! Please contact me through email at: auravelia@gmail.com