Learn how Dassault Systemes leveraged traditional advertising assets of a global campaign into a social conversation stimulating and rewarding innovative world-changing dreams. You will see how co-branding with communities was used to achieve higher awareness, engagement and influence on social media. This use case is targeted to all marcom and advertising professionals who recognize the need to “market with” rather than “market to”, especially when it comes to Millennials. Presented at Social Media Week Berlin on Sept 24, 2013: http://new.livestream.com/smwberlin/events/2397575