Couple of months ago, Google launched Panda in a campaign to eliminate spam and poor quality content from the web, but still, spam is abounding everywhere. The search engine giant recently launched Penguin, another anti-spam campaign to improve search engine results (and to put down spamming sites as well). This new algorithm update places emphasis on greater quality links and greater quality contents which many spammers always seem to disregard. If you know Google, then you should get used to it and instead focus more on quality.

1. Are You Affected by the Google Penguin?
Couple of months ago, Google launched Panda in a campaign to
eliminate spam and poor quality content from the web, but still,
spam is abounding everywhere. The search engine giant
recently launched Penguin, another anti-spam campaign to
improve search engine results (and to put down spamming sites
as well). This new algorithm update places emphasis on greater
quality links and greater quality contents which many spammers
always seem to disregard. If you know Google, then you should
get used to it and instead focus more on quality.

2. As you should know, Google keeps updating its algorithms to
fine tune search engine performance. This makes search
engine optimisation an exciting work but stressful too if you
are unready for sudden changes. At times, you should expect
the Google masters to police its rank. Black hat stuff is
everywhere and the search engine looks to punish them while
rewarding the guys doing white hat stuff.

3. As often and sudden, Google updates its algorithms to keep
spam out of the results and poor quality websites or content
out of the rankings. As SEO specialist or website owner, you
should always keep track of what the search engine is doing.
Keeping track of their activities could be tough.

4. When were you affected by Penguin? When did your website’s
rankings drop? Check your Google Analytics account and
determine when your drop happened. If the drop happened
after April 24, chances are that you have been hit by Penguin.
If not, then you could be affected by Google’s other changes
during the last two months which they targeted blog
spamming (middle of March), unnatural linking (end of March)
and parked domains (April 16 to 18), and when they carried
out another Panda update, the Panda 3.5 (April 19).

5. With the Penguin algorithm, Google runs after web spam or
techniques that do not benefit users. How is web spam
achieved? It is achieved through keyword stuffing, the process
creating content not for users but for search engines. Keyword
stuffing is inserting unrelated keywords in unrelated pages (or
creating content not around your niche), for instance putting
the words ‘stock market’ in fashion pages.

6. It’s time you should get used to Google constantly changing its
algorithms and expect few post-Penguin changes in the next
days. As part of the on-going trend, the search engine giant
wants to place better websites that offer better quality
content for a particular keyword or phrase at top rankings for
that keyword or phrase. Google is like a restaurant or
retailers: It wants to give users the best results for their
searches. So through their algorithm updates, they can retain
their users or else lose them to other search engines.

7. If your websites has been affected by the Penguin update,
what can you do? Simple: Don’t panic. Log on to your
Analytics or Webmasters account and see what works need to
be done.

8. Assess your website thoroughly. Check if your links are no-
follow. Are your keywords overdone? Is your website over-
optimised? Is your content the best quality? Make all the
necessary repairs to issues you can see, wait until the spider
crawl your website and do more changes.

9. At the end, focus on original, well-structured quality content.
Write and optimise content for your readers and not for
search engines. Content is always king, and quality content is
the foundation of an effective and result-driven
SEO marketing Sydney campaign