11. Centralmedia point of contact in/out
Relationships with media
Arrange interviews – Speak/Prep
Internal Communications
External communications
12. Historian/Photographer/Videographer
Work with liaison and outside agencies to
stay abreast of upcoming events.
Work with field personnel to stay updated
on stories as they happen.
13. Limitedcommunications channels
Carnage and
destruction
Non-stop activity
Doing good while delivering the message
Doing good BY delivering the message
Exhaustion/Burnout
Physical conditions
14. Hot spot Inverter
Flash Drive (multiple) Logoed materials
SD Cards Maps
Laptop Portable printer
Camera (hi-res, portable) Hand Sanitizer
Flip camera First Aid Kit
Tape/Voice Recorder Business Cards
Flashlight Photo ID
Bug Spray Pre-loaded drive
Sunscreen Templates
Water/Snacks Media contact list
Cash Master contact list
Backup batteries for all (organization)
equipment Links and logins
Chargers Generic fact sheets
Appropriate clothing and
shoes
15. “Disaster sites are often chaotic and
unpredictable places where good intentions are
easily lost in the details of difficult logistics and
poor communications. Disaster scenes can
include human misery as well as hope, courage
and conviction – also failed plans and lack of
preparedness. The way these scenes are
interpreted and presented to the public is critical
to the reputation and morale of the organizations
involved in the response. Managing the process is
a critical component of the overall disaster
response.”
16. Communities Served: Joplin, Missouri
Services Rendered:
Hydration and sandwiches served to
responders and survivors; clean-up
assistance; long-term social services
such as rent and utility assistance; lost
item replacement; short-term shelter,
and ministry/spiritual aid to responders
and survivors.
Hot Meals Served: 102,174
Beverages Served: 253,897
Clothing Items Provided: 495,000+
Volunteer Hours: 8,942
EDS Staff Hours: 9,500
TSA Assets Dispatched:
8 canteens from Oklahoma, Springfield, St. Louis and Sedalia; 5 staff vans; 3 generator
trailers, and SATERN mobile response unit.
17. Information to Include
1. How many people are affected by this disaster?
2. Organization response to date?
3. Partnerships in the response effort?
4. History of organization within the community in
questions, and brief general background of organization’s
history.
5. What do affected people need, if
anything, at this time?
6. What does your organization need at this time
to help them?
7. What telephone number and internet link are being used for people with
inquiries or wanting to help?
18. Let’s talk about news consumers so we can decide
who we should target with our efforts in a disaster:
46% of Americans say they get their news from 4-6
media platforms on any given day.
Just 7% get their news from a single source.
28% of online news consumers have customized their
home page to include news on the topics of their
choice.
37% of internet users have contributed to the
creation of news, commented about it or shared it
via Facebook or Twitter.
65% of online adults use social networking sites.
19. Free/Low Cost
Immediate
Global reach
PR Disaster –
Early Detection
Developing
strategy in
advance
20. Print
Daily local newspapers
Weekly community-based newspapers
Special interest or non-English language newspapers
Newsletters for employees, service recipients, etc.
News magazines
Radio
Talk
Sports
News
Christian/Religious
University-affiliated
Public Radio
Satellite
Music
Television
Broadcast (commercial and public)
Local and national cable news/weather
Pay (cable or satellite)
Online
Almost all print, radio and TV outlets have a presence online
News is aggregated/curated by blogs, ISP’s
Some news sources are online-only
Blogs
Networking Sites/Social Media
Photo/Video Sharing (YouTube, Vimeo, Flickr, Picasa)
21. First
24-36 hours
Global
Knocking on Doors
Coming Prepared
22.
23. Services offered to those in need
Why services are critical to disaster response
Plan-of-attack for disaster response by
organization/client
Statistics and numbers
Quantification of actual needs and benefits
provided by company
Find creative ways to make numbers
relatable
24. Human interest stories about
survivors, volunteers and responders
Man on the street videos
Photography
Candid/Action, not “grip and grin”
High resolution
Test resolution settings and capacity to
transfer files electronically prior to
disaster
27. Incident Command Role Determination
Training
Policies
Mental Preparation & Research
Build social media presence
Jump Kit
Prepared language
Cultivated media relationships
Plan for after-care