Autumn Consulting shares a brief explanation and ideas for using Pinterest as part of a company\'s web marketing strategy.

1. Pinterest:
Your
Virtual
PinBoard
Tips
for
Social
MarkeDng
autumn_pinterest_intro_18may12_v1.pptx
May
18,
2012
1

2. h"p://pinterest.com/all/
2

3. What
is
Pinterest?
h"p://pinterest.com/landing/
3
3

4. How
does
Pinterest
work?
Powerful,
Photo-­‐Based
eMarke>ng
Food
Sports
Apparel
• A
‘stumble-­‐upon’
social
networking
site
and
virtual
pin
board
system
• 12
million
monthly
users
• Provides
online
photo-­‐sharing
for
people
with
common
interests
• Let’s
you
make
connecDons
beyond
your
inner
circle
of
friends,
family
&
network
• SDmulates
creaDve
brainstorming
h"p://pinterest.com/all/?category=food_drink
h"p://pinterest.com/all/?category=sports
4
4
h"p://pinterest.com/search/?q=men+in+suits

5. Photos,
Pins
&
Boards
Decipher
Your
Pinterest
Homepage
• Dynamic
photo
collage
updated
in
real-­‐Dme
• Tracks
current
boards
and
pins
from
the
people
you
follow
• Updates
your
current
boards
&
pins
• Let’s
you
share
boards
&
pins
with
your
followers
• People
can
also
find
your
pins
&
boards
by
searching
for
keywords
(i.e.,
men
in
suits,
Asian
food,
bird
watching,
etc.)
• Followers
can
then
Repin
your
pins,
Like
your
pins
and
Follow
you.
5
5
h"p://pinterest.com/nathanmisirian/

6. Branding
and
MarkeDng
Contributors
Process
Results
Travel
agencies,
bloggers,
They
market
their
products,
Lots
of
excellent
word-­‐of-­‐
companies,
non-­‐for-­‐profits
services,
specials
and
brands
mouth
markeDng
taking
place
and
business
professionals
through
stunning
photos,
clever
among
qualified
prospects.
are
all
on
Pinterest.
capDons
&
strategic
hashtags.
Men’s Apparel/Interests Pins Nike Pins
h"p://pinterest.com/nathanmisirian/pins/
6
6
h"p://pinterest.com/search/?q=nike

7. Strategic
Pinning
Make
Each
Pin
Count
Pins
are
small,
but
they
pack
serious
web-­‐traffic
punch.
The
key
is
using
strategic
keywords
and
#hashtags
in
your
cap>ons.
Think
‘tailored
and
searched’
keywords
when
wri>ng
cap>ons
and
crea>ng
boards.
Consider:
• Men’s
Style
(instead
of
‘Clothing’)
• Tasty
Treats
(instead
of
‘Desserts’)
• Best
of
Ireland
(instead
of
‘Ireland’)
CAPTION:
This
helps
other
pinners
find
you
faster
-­‐
then
Repin,
Like
&
Follow
you.
h"p://pinterest.com/pin/204773114277426297/
7
7

8. Business
Growth
I.e.,
the
new
Marc
Jacobs
bag,
a
Harley-­‐Davidson
motorcycle,
or
a
new
pair
of
TOMS
Shoes,
etc.
When
you
pin
a
photo
of
a
brand
you
love,
that
photo
appears
on
the
homepage
of
your
followers.
How
Can
• That
photo
also
shows
up
exponen>ally
Pinterest
Help
on
the
boards
of
your
followers’
followers.
Grow
My
• A"aching
your
website's
URL
or
a
tailored
Business?
landing
page
link
in
the
cap>ons
can
boost
serious
web
traffic
to
your
site.
h"p://www.toms.com/our-­‐movement/intern?icid=us-­‐home-­‐092011_73
8
8

9. Industry
Example:
Travel
Lonely
Planet
9

10. Tailored
Searches
Qualifying
Your
Leads
Here’s
how
a
prospect
would
‘stumble
upon’
a
photo
of
Cork
City,
Ireland,
that’s
posted
by
Lonely
Planet,
leading
them
to
the
Lonely
Planet
website
for
more
info.
Step
1:
I
want
to
go
to
Ireland
this
summer
and
someone
recommended
Cork
City.
I’m
searching
for
photos
on
my
Pinterest
homepage
to
see
it.
Step
2:
I
find
a
fantas<c
photo
that’s
featured
mul<ple
<mes
via
repins.
I
want
to
see
more.
h"p://pinterest.com/pin/17592254764788128/
10
10

11. Grow
My
Interest
Step
3:
I
click
on
the
image
and
see
past
comments
and
the
current
pinner’s
name
(Jennifer
Pike).
I
also
see
the
original
pin
comes
from
lonelyplanet.com
Step
4:
I
add
a
comment
and
choose
to
Follow
‘Jennifer
Pike’
and
a
few
of
her
boards.
h"p://pinterest.com/pin/17592254764788128/
11
11

12. CredenDals
Maeer
Step
5:
I
observe
that
122
other
people
repinned
this
pin.
There
are
also
13
Likes.
This
makes
me
think
that
I
can
trust
this
company
&
website
for
more
info.
I
want
to
learn
more.
Step
6:
I
click
on
the
lonelyplanet.com
url/
link
to
see
what
other
content
I
can
find
about
Cork
City,
Ireland.
h"p://pinterest.com/pin/17592254764788128/
12
12

13. Win
with
Tailored
Content
Step
7:
The
url/link
takes
me
directly
to
a
landing
page
for
Lonely
Planet
that’s
dedicated
to
specific
info
all
about
Cork
City,
Ireland.
This
includes:
• Demographics
• Thing
to
Do
• Tips
&
Addi<onal
Ar<cles
This
makes
me
very
happy!
h"p://pinterest.com/pin/17592254764788128/
13
13

14. Gain
Good
Clout
&
Visibility
Step
8:
So
I
repin
the
photo
and
now
the
new
pin
shows
up
prominently
on
my
homepage.
It’s
visible
to
all
of
my
followers
and
my
followers’
followers.
I
will
spend
more
<me
on
lonelyplanet.com
because
I
see
that
it’s
a
quality
resource
for
travel
info.
I’ll
also
tell
others
abut
my
great
experience.
Thanks,
Pinterest!
h"p://pinterest.com/pin/17592254764788128/
14
14

15. What
about
you?
15

16. How
can
you
use
this?
Powerful,
Photo-­‐Based
eMarke>ng
Clients
Peace
Success
• Showcasing
families
enjoying
the
life
of
a
loved-­‐one.
• ConsulDng
with
high
profile
clients
• DepicDng
new
products
or
innovaDon
• Show
saDsfied
business
clients
• Influencing
your
customers/
prospects
16
16