This document discusses strategies for marketing to youth using social media and understanding their emotions. It notes that youth identify deeply with certain brands and think their first loves will last forever. To engage youth, marketers should follow simple rules, think long term, make youth part of the game, be curious, identify targets, create social ecosystems, tell the youth's story not their own, and avoid being ordinary. The overall message is that understanding youth emotions is key to marketing successfully to them.

1. HARVESTING
EMOTIONS
YOUTH MARKETING TACTICS & SOCIAL MEDIA
Photo by Harold Laudeus on Flickr

2. “I don’t do status updates my
mom does that. I post photos”
random teen in London sub

3. IF YOU WANT
TO MARKET
TO YOUTHS
YOU NEED TO
UNDERSTAND
THEM
Photo by Benurs on Flickr

4. Photo by opethpainter on Flickr
REMEMBER
THAT FIRST
BIG
LOVE?

5. THEY THINK IT WILL LAST
FOREVER
Photo by Ed Yourdon on Flickr

6. PASSION DRIVES THEM

7. THEY IDENTIFY
WITH SOME
BRANDS IN A
DEEP EMOTIONAL
LEVEL
Photo by andy_5322 on Flickr

8. THEY DON’T REACT WELL TO BEING GUIDED
Photo by Chad Santos Kurono on Flickr

9. +THEY ARE
ALWAYS
CONNECTED
Photo by aginorz on Flickr

11. OK BUT HOW DO WE ENGAGE
THEM?
Text

12. Photo by Cherry Cyanide on Flickr
FOLLOW
SIMPLE
RULES

13. THINK LONG TERM

14. Photo by brains the head on Flickr
MAKE THEM
PART OF
THE GAME

15. BE
CURIOUS
Photo by jmcmichael on Flickr

16. Photo by *Jeffrey* on Flickr
IDENTIFY YOUR TARGET

17. CREATE A SOCIAL ECOSYSTEM
Photo by itsbeach on Flickr

18. TELL THEIR STORY NOT YOURS
Photo by Strupey on Flickr

19. DON’T BE ORDINARY
Photo by IK's World Trip on Flickr

20. THANK YOU
Stavros Kontaktsis
VP/Strategy Director Avakon+
http://about.me/stakon
References
Emotional Data by Tara Hunt
How to Youthsource like Ford by Graham Brown