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How to Monitor and Protect Your Reputation Online ,[object Object],Presented by:,[object Object],Adriana Iordan ,[object Object],Avangate,[object Object]
6 facts about online reputation?,[object Object],Your desired image ≠ Identity of the company ≠ Your reputation,[object Object],The reputation must be earned ,[object Object],It is not controlled by the company ,[object Object],Intangible asset, strategic differentiator ,[object Object],The community validates your reputation,[object Object],It is not the PR’s job ,[object Object]
Why is online reputation important?,[object Object],Nielson Global Online Consumer survey April 2009,[object Object],Because 9 out of 10 people trust recommendations from folks they know,[object Object]
Where do online conversations happen?,[object Object],Reputation,[object Object],FORUMS/NEWSGROUPS,[object Object],MICROBLOGS,[object Object],Twitter: 17 million visiitors  in april 2009,[object Object],VIDEO SHARING,[object Object],YouTube 100 million viewers (Feb 2009),[object Object],Conversation,[object Object],- Google -,[object Object],SOCIAL NETWORKS,[object Object],WIKIS,[object Object],Facebook: 250  million ,[object Object],Wikipedia: 65 million visitors,[object Object],(Jan 09),[object Object],SOCIAL MEDIA NEWS,[object Object],AGGREGATORS,[object Object],PHOTO SHARING,[object Object],MAINSTREAM MEDIA,[object Object],BLOGS,[object Object]
Getting Started,[object Object],Who cares/talks about you ,[object Object],communities / customers / press / industry leaders / employees / business partners / competitors ,[object Object],Check the perception on your company:,[object Object],search engines, customer surveys, vertical search channels, social media,[object Object], Prepare your reputation assets,[object Object], Set your goals & metrics,[object Object], Basic Implementation (Google Reader, Google Analytics, WordPress, ORM tools, ORM policy),[object Object]
What online reputation is not. Dibert version,[object Object],Don’t fake positive opinions,[object Object]
Own your brand,[object Object]
Basic Listening Tools,[object Object],Free keyword based tools to monitor,[object Object],Email: ,[object Object],[object Object],Customized RSS:,[object Object],[object Object]
MonitorThis – monitor across 20 search engine feeds
Keotag.comVisual tools: Spezify.com / Addictomatic.com,[object Object],Paid tools: Trackur.com / Radian6.com /                      	            Onalytica / BuzzLogic,[object Object]
What to monitor,[object Object],Company & Products names,[object Object],Website URL / blogs,[object Object],Employees names (execs),[object Object],Marketing tagline,[object Object],Industry communities,[object Object],Competition,[object Object],Business Partners & Clients,[object Object],Copyright & trademarks,[object Object],Paid Advertising Ads,[object Object],Products, Company brand and Competition,[object Object]
Dominate brand SERPs,[object Object],Tactics for SERP results,[object Object], Approach the webmaster / blogger,[object Object],  Domains & sub-domains & Blogs & micro-sites,[object Object], Hosted Content – Leverage Universal Search (YouTube Channel, Twitter, Page Profiles) – create content with brand equity,[object Object],Brand + problems, support, scam, review, crack, complaints.. ,[object Object]
Dominate brand SERPs,[object Object], News, images, shopping,[object Object], Linking to profiles,[object Object], Check Wikipedia mentions,[object Object], PR news – PRWeb, BusinessWire,[object Object],Social network accounts with specific keywords,[object Object],Lesson learned,[object Object]
Conversation examples,[object Object],Crack, keygen, serial, key,[object Object],Twitter,[object Object]
Basic rules on New Media Marketing,[object Object],Basic rules of Online Reputation,[object Object],Transparency & authenticity,[object Object],Learn to listen, react quickly,[object Object],Embrace the blogosphere and build relationships before something negative appears,[object Object],Involve all the departments from your company,[object Object],Encourage the conversations,[object Object]
Basic rules on New Media Marketing,[object Object],Try to add value to your industry and community,[object Object],Connect with the influencers / help them find you,[object Object],Create content and products worth talking about,[object Object],Customer service, product development is marketing,[object Object],Online reputation monitoring is not only for companies like Dell ,[object Object]

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How to Monitor and Protect Your Reputation Online