SlideShare a Scribd company logo
1 of 12
Market Planning & Strategy ,[object Object]
Executive Summary ,[object Object],[object Object]
Vision Statement ,[object Object],[object Object],[object Object],[object Object]
Mission Statement ,[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of SWOT Analysis ,[object Object],[object Object],[object Object],[object Object]
Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situational Analysis Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptual Map Curves Fitness 2000 Gold's Gym Forever Fit Ladies Workout Express Custom Workouts Standard Workouts Private Facility Public Facility The Omni Club LA Fitness
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Growth: PLC The years 2,3 and 4 are projections based on the fact that the company has only been in business for a little less than a year. These projections were forecasted using the monthly sales of the company. The monthly sales of the company shows a low but steady increase in sales. Years 2,3, and 4 are expected sales contingent on a successful marketing plan and steady increasing growth in customers and employees. Decline 4 Years Maturity 3 Years Growth 2 Years Introduction 1 Year
References ,[object Object]

More Related Content

What's hot

Strategic Management: Concepts & Cases Chapter 06
Strategic Management: Concepts & Cases Chapter 06Strategic Management: Concepts & Cases Chapter 06
Strategic Management: Concepts & Cases Chapter 06KaleemSarwar2
 
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTSMANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTSAshish Hande
 
Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 6 ((integrating marketing communications to build brand equity)Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 6 ((integrating marketing communications to build brand equity)Jawad Chaudhry
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyJames Rossi
 
How do marketers identify and analyze competition?
How do marketers identify and analyze competition?How do marketers identify and analyze competition?
How do marketers identify and analyze competition?Sameer Mathur
 
Marketing Communication Planning Process
Marketing Communication Planning ProcessMarketing Communication Planning Process
Marketing Communication Planning ProcessBalram Chaudhary
 
Branding Architecture and Brand Portfolio - Introduction to Branding
Branding Architecture and Brand Portfolio - Introduction to BrandingBranding Architecture and Brand Portfolio - Introduction to Branding
Branding Architecture and Brand Portfolio - Introduction to BrandingRai University Ahmedabad
 
Integrated Marketing Communications (ZiggZ.net)
Integrated Marketing Communications (ZiggZ.net)Integrated Marketing Communications (ZiggZ.net)
Integrated Marketing Communications (ZiggZ.net)Htet Zan Linn
 
Integrated marketing communication of nestle
Integrated marketing communication of nestleIntegrated marketing communication of nestle
Integrated marketing communication of nestleMukul kale
 
Integrated Marketing communications
Integrated Marketing communicationsIntegrated Marketing communications
Integrated Marketing communicationsTom Chapman
 
Presentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanPresentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanIan Adams
 
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPTSocial Media Marketing (Tuten & Solomon) - Chapter 2 PPT
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPTTracy Tuten
 
Understanding Brand And Developing A Brand Key
Understanding Brand And Developing A Brand KeyUnderstanding Brand And Developing A Brand Key
Understanding Brand And Developing A Brand KeyNatalie Griffiths
 

What's hot (20)

Brand audit
Brand auditBrand audit
Brand audit
 
Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
 
Strategic Management: Concepts & Cases Chapter 06
Strategic Management: Concepts & Cases Chapter 06Strategic Management: Concepts & Cases Chapter 06
Strategic Management: Concepts & Cases Chapter 06
 
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTSMANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS
MANAGING BRANDS OVER GEOGRAPHIC BOUNDRIES AND MARKET SEGMENTS
 
Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 6 ((integrating marketing communications to build brand equity)Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 6 ((integrating marketing communications to build brand equity)
 
market strategy
market strategymarket strategy
market strategy
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
How do marketers identify and analyze competition?
How do marketers identify and analyze competition?How do marketers identify and analyze competition?
How do marketers identify and analyze competition?
 
Marketing Communication Planning Process
Marketing Communication Planning ProcessMarketing Communication Planning Process
Marketing Communication Planning Process
 
Branding Architecture and Brand Portfolio - Introduction to Branding
Branding Architecture and Brand Portfolio - Introduction to BrandingBranding Architecture and Brand Portfolio - Introduction to Branding
Branding Architecture and Brand Portfolio - Introduction to Branding
 
Integrated Marketing Communications (ZiggZ.net)
Integrated Marketing Communications (ZiggZ.net)Integrated Marketing Communications (ZiggZ.net)
Integrated Marketing Communications (ZiggZ.net)
 
Integrated marketing communication of nestle
Integrated marketing communication of nestleIntegrated marketing communication of nestle
Integrated marketing communication of nestle
 
Integrated Marketing communications
Integrated Marketing communicationsIntegrated Marketing communications
Integrated Marketing communications
 
Presentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanPresentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications Plan
 
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPTSocial Media Marketing (Tuten & Solomon) - Chapter 2 PPT
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
 
Macy's Case Study
Macy's Case StudyMacy's Case Study
Macy's Case Study
 
BMW Case Study
BMW Case StudyBMW Case Study
BMW Case Study
 
Building a brand
Building a brandBuilding a brand
Building a brand
 
Understanding Brand And Developing A Brand Key
Understanding Brand And Developing A Brand KeyUnderstanding Brand And Developing A Brand Key
Understanding Brand And Developing A Brand Key
 

Viewers also liked

Viewers also liked (11)

Marketing audit
Marketing auditMarketing audit
Marketing audit
 
A05 Wskazniki i rezultaty
A05 Wskazniki i rezultatyA05 Wskazniki i rezultaty
A05 Wskazniki i rezultaty
 
What's included in a Marketing Audit?
What's included in a Marketing Audit?What's included in a Marketing Audit?
What's included in a Marketing Audit?
 
10 step marketing plan gold's gym
10 step marketing plan gold's gym10 step marketing plan gold's gym
10 step marketing plan gold's gym
 
Marketing audit final ppt
Marketing audit   final pptMarketing audit   final ppt
Marketing audit final ppt
 
2016 FIT-C Fitness Industry Technology Trend Report
2016 FIT-C Fitness Industry Technology Trend Report 2016 FIT-C Fitness Industry Technology Trend Report
2016 FIT-C Fitness Industry Technology Trend Report
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Personal swot analysis example
Personal swot analysis examplePersonal swot analysis example
Personal swot analysis example
 
Marketing audit
Marketing auditMarketing audit
Marketing audit
 
Basic concept of management
Basic concept of managementBasic concept of management
Basic concept of management
 
Personal SWOT Analysis - A good tool for assessing employees
Personal SWOT Analysis - A good tool for assessing employeesPersonal SWOT Analysis - A good tool for assessing employees
Personal SWOT Analysis - A good tool for assessing employees
 

Similar to Marketing Strategy and Planning

Start-up Business Plan in US - Fresh Body Fitness Center in US
Start-up Business Plan in US - Fresh Body Fitness Center in USStart-up Business Plan in US - Fresh Body Fitness Center in US
Start-up Business Plan in US - Fresh Body Fitness Center in USChormvirak Moulsem
 
Entrepreneurship Of Fitness Center
Entrepreneurship Of Fitness CenterEntrepreneurship Of Fitness Center
Entrepreneurship Of Fitness Center蔡 阜晋
 
232 Research FINAL copy
232 Research FINAL copy232 Research FINAL copy
232 Research FINAL copyEric Hogenkamp
 
Liberty power -final_ppt
Liberty power -final_pptLiberty power -final_ppt
Liberty power -final_pptclaurealt
 
Precor Group Training Business Manual
Precor Group Training Business ManualPrecor Group Training Business Manual
Precor Group Training Business ManualPrecor
 
Final Report for Frank\'s Gym
Final Report for Frank\'s GymFinal Report for Frank\'s Gym
Final Report for Frank\'s Gymmkoenig3
 
GPSTL Company Information Brochure (2) Sep 2016 v1
GPSTL Company Information Brochure (2) Sep 2016 v1GPSTL Company Information Brochure (2) Sep 2016 v1
GPSTL Company Information Brochure (2) Sep 2016 v1Matthew Pye
 
Employee Retention
Employee RetentionEmployee Retention
Employee Retentionhumaapkeliye
 
Gmb Gbs Presentation Template
Gmb Gbs Presentation TemplateGmb Gbs Presentation Template
Gmb Gbs Presentation Templatebrent blakely
 
Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper
 Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper  Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper
Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper XCEL CREATIVE
 
Strategic Plan for Mulford LLC
Strategic Plan for Mulford LLCStrategic Plan for Mulford LLC
Strategic Plan for Mulford LLCBill Mullin
 
Mastrangelo Carmen Training Resume (1)
Mastrangelo Carmen Training Resume (1)Mastrangelo Carmen Training Resume (1)
Mastrangelo Carmen Training Resume (1)Carmen Mastrangelo
 
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docxRAJU852744
 
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docxherminaprocter
 
How to Attract and Retain Top Talents.pptx
How to Attract and Retain Top Talents.pptxHow to Attract and Retain Top Talents.pptx
How to Attract and Retain Top Talents.pptxYodhia Antariksa
 
HR toolkit retaining millennials
HR toolkit   retaining millennialsHR toolkit   retaining millennials
HR toolkit retaining millennialsDavid Cotie
 
NAHCR Presentation Final
NAHCR Presentation FinalNAHCR Presentation Final
NAHCR Presentation Finalsteparker
 
MCOM Sales Promo Project: Backgrounder
MCOM Sales Promo Project: BackgrounderMCOM Sales Promo Project: Backgrounder
MCOM Sales Promo Project: Backgrounderjmcorcoran
 

Similar to Marketing Strategy and Planning (20)

Start-up Business Plan in US - Fresh Body Fitness Center in US
Start-up Business Plan in US - Fresh Body Fitness Center in USStart-up Business Plan in US - Fresh Body Fitness Center in US
Start-up Business Plan in US - Fresh Body Fitness Center in US
 
Entrepreneurship Of Fitness Center
Entrepreneurship Of Fitness CenterEntrepreneurship Of Fitness Center
Entrepreneurship Of Fitness Center
 
232 Research FINAL copy
232 Research FINAL copy232 Research FINAL copy
232 Research FINAL copy
 
Final Draft of Strategic Plan 2005-2010, Friendship Industries
Final Draft of Strategic Plan 2005-2010, Friendship IndustriesFinal Draft of Strategic Plan 2005-2010, Friendship Industries
Final Draft of Strategic Plan 2005-2010, Friendship Industries
 
Liberty power -final_ppt
Liberty power -final_pptLiberty power -final_ppt
Liberty power -final_ppt
 
SatisfiedSalesSpirit
SatisfiedSalesSpiritSatisfiedSalesSpirit
SatisfiedSalesSpirit
 
Precor Group Training Business Manual
Precor Group Training Business ManualPrecor Group Training Business Manual
Precor Group Training Business Manual
 
Final Report for Frank\'s Gym
Final Report for Frank\'s GymFinal Report for Frank\'s Gym
Final Report for Frank\'s Gym
 
GPSTL Company Information Brochure (2) Sep 2016 v1
GPSTL Company Information Brochure (2) Sep 2016 v1GPSTL Company Information Brochure (2) Sep 2016 v1
GPSTL Company Information Brochure (2) Sep 2016 v1
 
Employee Retention
Employee RetentionEmployee Retention
Employee Retention
 
Gmb Gbs Presentation Template
Gmb Gbs Presentation TemplateGmb Gbs Presentation Template
Gmb Gbs Presentation Template
 
Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper
 Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper  Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper
Grooming & Kennel Expo Pasadena | Angela Clark & Mike Hooper
 
Strategic Plan for Mulford LLC
Strategic Plan for Mulford LLCStrategic Plan for Mulford LLC
Strategic Plan for Mulford LLC
 
Mastrangelo Carmen Training Resume (1)
Mastrangelo Carmen Training Resume (1)Mastrangelo Carmen Training Resume (1)
Mastrangelo Carmen Training Resume (1)
 
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
 
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
10Copyright © 2015 Pearson Education, Inc. Managing Employee.docx
 
How to Attract and Retain Top Talents.pptx
How to Attract and Retain Top Talents.pptxHow to Attract and Retain Top Talents.pptx
How to Attract and Retain Top Talents.pptx
 
HR toolkit retaining millennials
HR toolkit   retaining millennialsHR toolkit   retaining millennials
HR toolkit retaining millennials
 
NAHCR Presentation Final
NAHCR Presentation FinalNAHCR Presentation Final
NAHCR Presentation Final
 
MCOM Sales Promo Project: Backgrounder
MCOM Sales Promo Project: BackgrounderMCOM Sales Promo Project: Backgrounder
MCOM Sales Promo Project: Backgrounder
 

Marketing Strategy and Planning

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Perceptual Map Curves Fitness 2000 Gold's Gym Forever Fit Ladies Workout Express Custom Workouts Standard Workouts Private Facility Public Facility The Omni Club LA Fitness
  • 10.
  • 11. Sales Growth: PLC The years 2,3 and 4 are projections based on the fact that the company has only been in business for a little less than a year. These projections were forecasted using the monthly sales of the company. The monthly sales of the company shows a low but steady increase in sales. Years 2,3, and 4 are expected sales contingent on a successful marketing plan and steady increasing growth in customers and employees. Decline 4 Years Maturity 3 Years Growth 2 Years Introduction 1 Year
  • 12.

Editor's Notes

  1. We are the only Personal Training Studio in the area. This is a new but growing niche for this area. Many gyms exist that provide personal training services but none of them only specialize in this. Dietary consumption is in reference to meal plans and supplements that clients often ask about. When knowing that a products is supported by their personal trainer, clients tend to buy it. This is due to the trust factor that they have in their personal trainer. This statement is a mere observation.
  2. These are observations from professional experience working with and developing this company.