Why Smart Business? Are you trying to sell your customer office chairs - or an efficient and comfortable working environment? Smart Business means not only thinking outside the box, but thinking about the three boxes next to it, too. It´s creating whole solutions instead of products and services, helping your customer to "get the job done". A Smart Company will take the leading position in its genre by creating indisputable loyalty and bond to its customers, while operating the entire value chain trough best available insight. A Smart Company can influence the entire value chain by both demand leadership and supply leadership. Smart Business results in a scalable, diverse and continuous business models and pricing, economies of scale and a hard-to-copy competitive edge. Why Avaus? Becoming a Smart Business requires critical changes: transformation into service business and data management. To do this, you need to not only create winning service solution concepts, but to adapt and master technologies to gather, manage and utilise data born within your services. At Avaus, we know concepts, technology and analytics. We are the one partner, that can help you become a Smart Business. To find out more about our approach to smart business - contact us at www.avaus.fi. In Finnish / Suomeksi: Smart on palveluliiketoimintaan siirtymistä ja siitä syntyvän datan hyödyntämistä eri teknologioiden (mobiili ym) avulla. Smart toimija laventaa liiketoimintaansa skaalautuvilla bisnesmalleilla ja saavuttaa vaikeasti kopioitavaa kilpailuetua asiakas "lock-in":illä ja kokonaisvaltaisilla palveluratkaisuilla. Arvoketjun tarjonta- ja kysyntävoimat siirtyvät tämän yhden näkijän hallitaviksi. Oleellista tässä kehityksessä on toimiva palvelumuotoilu, oikeat teknologiat ja hyvä analytiikka. Ja nämä Avaus osaa. Haluatko tietää enemmän Avauksesta tai lähestymistavastamme? Ota rohkeasti yhteyttä! www.avaus.fi

1. SMART
A GLANCE AT
- GROWING
THROUGH INSIGHT
BUSINESS

2. Smart business is
based on insight
How is my product used?
What services are used around it?
How are those services used?
What more do my customers need?
What products and services do they use next?
IMAGE BY CHIMJO / FLICKR

3. ”Smart” is a process of constant
learning and increasing benefits
Smart players:
Smart solutions are:
• Create and apply new service models
• Collect, manage and utilize data created in processes
and services (Connectivity)
• Involve and commit the end-user starting from
design (social tools)
• Use technology efficiently to their advantage
• Learn from the data collected from activities and
services
• Use gained insight to refine activities and services
Involving
Cost-efficient
Customer oriented
Energy efficient
Flexible
Safe
Ecological
User friendly

4. Smart business enables new pricing and
business models
Solution business
Service business
Product business
Customer value / Share of the customer need
Stabilizing economic cycles
Predictability
EBITDA %

5. Who needs to get smart?
Anyone who wants to:
• Create and apply new business/service models
• Find sources for data and/or technology driven growth
• Leverage the wealth of information you have about your
customers (and their customers)
• Cut costs - for yourself and your customers (and their
customers)

6. How to become a
smart business?

7. Invest in solutions.
HOW CAN I
HELP YOU?
WHAT`S THE
JOB TO BE
DONE?
Shift from a offering oriented view to a
mindset of continuous service solutions
IMAGE BY DARREN CHADWICK / FLICKR

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Good data is like the ears of a sales man. Without it you have
no clue what the customer needs.
Integrate traditional customer profile data with real-time
behavioral data from all channels in order to UNDERSTAND
the need and REACT to the context.
Ready?
Now do this to the ENTIRE VALUE CHAIN of your business.
DATA
INVEST IN

9. Analytics
Marketing cloud for new
service portfolio
Market expansion
Global offerings
Internationalization
Competitive and market analysis
Benchmarks and trends
Vision
VISION
SALES AND CUSTOMERS
SERVICE DESIGN
Customer need assessment
Service design
Service concept feasibility
Business case and business models
KPIs
Organization
Outsourcing
MA
Internal processes
Enterprise mobility
Training and change management
Sales channels
Sales funnel
Customer dialog models
Key account management
Online strategy
Mobile strategy
Feasibility studies
Technology selections
Platform evaluations
Mobility roadmaps
Concepts
Visual prototyping
Proof-of-concepts
BUSINESS AND ORGANISATION
INTERACTIVE SERVICE CHANNELS
INSIGHT
…and plan for a new way of doing
things

10. Let us help you
We know strategy
We know technology
We know analytics
We know design
www.avaus.fi
All the things you’ll
need to become a
smart business