2. Nordstrom POS system 7.1
• For retailers, like Nordstrom, long lines
can prevent or hinder the sales process.
When customers face long wait times for
purchases, they tend to over-analyze their
selections and are ultimately more likely
to reconsider their spending decision. This
is especially true for higher priced items, a
large portion of Nordstrom’s products. In
order to cut down on wait times,
Nordstrom launched a mobile POS system
for their employees to check out
customers anywhere throughout the
store. The app also provides Nordstrom’s
sales staff access to the company’s entire
inventory, which is great for helping
customers find alternative sizes or colors
available elsewhere, without needing a
register. This app ultimately enhances
customer experience and drives the sales
process.
3. University Of Miami Social Media Site
7.3
• importance of Social Media
networking at UM, now many
colleges are thinking to start
social networking sites to
connect, engage and share
information, ideas among
students and professors. Now a
day, many employers have started
scanning social media account of
candidate before final selection,
especially for a digital marketing
job. As a student you should
think these changes like branding
or making yourself stand out with
networking, efficiency and
leadership. The most common
networking site in colleges is
Evernote.
4. Facts About Social Networking
• Social media is extremely popular in
today’s world. There is a social media
platform for basically anything you
can think of. 53 percent of interaction
between Google+ user and a brand is
positive.
• 44 percent of users on Twitter have
never sent a tweet.
• 84 percent of women and 50% of
men stay active on Pinterest.
• 40 percent of YouTube traffic comes
from mobile.
• Number of snaps sent per day on
Snap Chat is 400 million.
• Weekends are the most popular time
to share Vines.