1. Touch!
powered by
Chameleon Page
Assignment 2 - Observation
Crash Course on Creativity - 2012
View online: http://davidavs.com/creativity-attention/
1. Supermarket "Smart"
Type:
Supermarket
Size:
Large
Color Scheme:
Orange + red
Location
Rustaveli ave., Tbilisi, Georgia
Logo
Orange Squirrel
"Smart" is a big supermarket, occupying whole 1st floor of former telecommunication building, which recently was privatized,
and currently being re-organized to a business center.
Before you enter the store
¡ Store is located on whole 1st floor of a big building
¡ There are two entries: one goes to city center, another - to specially arranged parking place.
¡ Doors opened automatically
¡ Sign is big, written in italic font, bright orange color; seen from far away.
¡ Store draws in using parking sign very creatively - putting store logo and direction to store parking. I found 4 such
signs around.
General impression before you enter - this is a big supermarket, with big assortiment and great value of service.
http://davidavs.com/creativity-attention/ Page 1 / 5
2. Environment
Unfortunately, Photographing was banned inside. I tried to take video hiddenly, but could not catch much.
Color scheme is orange + red, looks very light!
Floor... they did not care much about it - just left old stone floor. However, it does not break whole interior design.
Store is bright - it has windows 360 degrees, plus illumination in the middle, even during the day.
Environment is not totally quiet - there is a noise made by fridges.
No music.
There is a lot of space on whole 1st floor of the building, so store is sparse! Ceiling is quite high. They used wide space for
following:
¡ Big billboards on walls
¡ Big enough distance between shelves with goods
¡ In front of entry - wide area with featured goods in small carts in the middle.
Security system - when I was there they were just testing it :) - so, it was impossible to miss. There are cameras
everywhere on the ceiling, but they are quite small, and don't make impression of shadowing.
http://davidavs.com/creativity-attention/ Page 2 / 5
3. Personnel
¡ Personnel initiates conversation by saying "Hello!"
¡ Probably, they have a script: saying "Hello" if they see that customer seem to have a problem, and "Thanks" at the
end.
http://davidavs.com/creativity-attention/ Page 3 / 5
4. ¡ When I was in the store - it was quite empty; about one salesperson per 4-5 buyers.
Salespeople have uniform:
¡ Women: red dress and black tights;
¡ Men: dark-gray suit and orange tie.
Products
First product I noticed - washing powder "Tide", having the same color as general color scheme of the shop, and stacked
lefthands of the entrance.
There is also a small table next to entry door, covered with orange cloth, with 3 featured products: assorted nuts, chips, and
something I don't really remember...
Products mainly arranged by type (function) - and, definitely, by color.
Prices are written on BIG (Letter-size) orange sheets.
http://davidavs.com/creativity-attention/ Page 4 / 5
