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RECOGNITION: Relevance and 
               RECOGNITION: Relevance and
               Cognition for Self‐Awareness in 
                 a Content‐Centric Internet

Stuart M. Allen, Franco Bagnoli, Gualtiero Colombo, 
                          g
Marco Conti, Jon Crowcroft, Chris Jones, Pietro Liò, 
   Refik Molva, Melek Onen, Andrea Passarella, 
Ioannis Stavrakakis, Roger M. Whitaker, Eiko Yoneki
              k k                h k       k      k




                    RECOGNITION overview
                                                  1
                       December 2010
Motivation: Technological Trends
 Motivation: Technological Trends
• Participatory generation of content
         p    yg
   – Prosumers, diversity, expanding edges
   – Long tail, swamping, scale! 
• Content in the environment
   – Linkage of the physical and virtual worlds
   – Embedding content and knowledge
• Acquiring knowledge through social 
    q     g        g       g
  mechanisms
   – Blogging, social networking, 
     recommendation, RSS feeds…
• How content reaches users will 
  continue to change…
     ti    t h
                         RECOGNITION overview
                                                  2
                            December 2010
Self‐awareness to support 
         technological trends
• Our Intention: Paradigm to support 
  ICT functions 
  ICT f ti
   – Enabling content centricity
      • Better fitting of users to content and vice
        Better fitting of users to content and vice 
        versa  
   – Synchronize content with human activity 
     and needs
      • Place, time, situation, relevance, context, 
        social search
        social search
   – Autonomic management
      • Of content, its acquisition and resource 
        utilization
           l
                           RECOGNITION overview
                                                       3
                              December 2010
Human Awareness Behaviours
Human Awareness Behaviours
• A
  Approach: Capture & exploit key 
           h C       &     l i k
  behaviours of the most intelligent 
  living species
  living species
   – Human capability is phenomenal in 
     navigating complex & diverse stimuli
     navigating complex & diverse stimuli
   – Filter & suppress information in “noisy” 
     situations with ambient stimuli
   – Extract knowledge in presence of 
     uncertainty
   –EExercise rapid value judgment for 
           i      id l j d                 tf
     prioritisation
   – Engage a social context and multi‐scale
     Engage a social context and multi scale 
     learning          RECOGNITION overview
                                                 4
                         December 2010
Human Awareness Behaviours
 Human Awareness Behaviours
     Cognitive psychological basis
   For awareness and understanding 


                  Defining key principles for exploitation by 
                           technology components  
                           technology components


                                            Embedding these principles for 
                                         self‐awareness in autonomic content 
                                        acquisition in pervasive  environments


Potential change in behaviour due to 
       self–awareness in ICT

                                RECOGNITION overview
                                                                                 5
                                   December 2010
Overview of Structure
          Overview of Structure

                                        UNIFI LEAD
CU LEAD




                                          CNR LEAD



  NKUA LEAD                             UCAM LEAD
                 RECOGNITION overview
                                                6
                    December 2010
Providing Autonomic Content 
             Management
• Th
  Through Recognition “Nodes”, content becomes as self‐
         hR      iti “N d ”         t tb               lf
  aware as devices
• Allow individuals to gain content that they didn’t know 
                       g                    y
  they wanted…
• Geo‐Informatics: space, place, time…
   – C t t l
     Content placement & retrieval based on situation and location
                     t& t i lb d             it ti      d l ti
• Storage and forwarding decisions based on relevance from:
   – Social context
     Social context
   – Location & environment
• Trust & security management
   – Uncertainty & belief



                            RECOGNITION overview
                                                              7
                               December 2010
Interdisciplinary Dimensions
   Interdisciplinary Dimensions
– Complex systems
– Artificial intelligence
– Geo‐informatics
– Cognitive psychology
  Cognitive psychology
– Information retrieval
– Communication systems
– Security, trust



                   RECOGNITION overview
                                          8
                      December 2010
Key Questions…
               Key Questions
• Psychology
  – What key concepts should be develop/include?
            y      p                     p/
  – Can these be used in different parts of the project?
• Scenarios
  – What contemporary areas of “social computing” are 
    key to prioritise?
    key to prioritise?
  – What would have the biggest impact?
  – Are there demo’s that could be developed?
• Other questions…….
                       RECOGNITION overview
                                                       9
                          December 2010
Proposal:  Psychology areas
    Proposal: “Psychology” areas
• Recognition, Probabilistic Mental Models, 
                  b bl            l   d l
  Heuristics 
  –HHuman characteristics for agents
             h   t i ti f         t
  – Decision making under bounded rationality 
• Social Learning
  Social Learning
  – Observing, retaining, learning, replicating (mimicking)
• Spatial Cognition
  Spatial Cognition
  – Space, place, context
• Belief Desire and Intention models
  Belief, Desire and Intention models
  – Pulling from different areas of psychology but not fully 
    grounded
                       RECOGNITION overview
                                                       10
                          December 2010
1 ‐ Relevance Theory
           1 Relevance Theory
• Sperber and Wilson
   p
  – Non‐coding model of communication
  – Inferential model taking into account 
    context via “utterances”
  – provide "cognitive effects" worthy of the 
    processing effort required to find the 
    processing effort required to find the
    meaning
     • The speaker purposefully gives a clue to the 
       hearer
     • The hearer infers the intention from the clue 
       and the context‐mediated information. The 
       hearer must interpret the clue, taking into 
       account the context, and surmise what the 
       speaker intended to communicate.

                           RECOGNITION overview
                                                        11
                              December 2010
2‐ Judgment & Decision Making 
    2 Judgment & Decision Making
• Work of Daniel Goldstein et al 

   – Heuristics that make us smart…
      • “Take the best” heuristic
      • Recognition heuristic


   – Bounded rationality
     Bounded rationality
      • Limited direct knowledge/partial info
      • Fast inference has to be made
        Fast inference has to be made…



                              RECOGNITION overview
                                                     12
                                 December 2010
2‐ Judgment & Decision Making 
   2 Judgment & Decision Making
• Take the best heuristic
  Take the best heuristic 
   – judgment based on multiple criteria
      • the criteria are tried one at a time
         the criteria are tried one at a time 
        according to their “cue validity”
      • high cue validity for a given feature 
          g              y      g
        means that the feature or attribute is 
        more diagnostic of the class membership 
        than a feature with low cue validity
        than a feature with low cue validity
   – a decision is made based on the first 
     discriminating criterion 
     discriminating criterion
      • the heuristic did well at making accurate 
        inferences in real world environments 
                          RECOGNITION overview
                                                     13
                             December 2010
2‐ Judgment & Decision Making 
    2 Judgment & Decision Making
• Recognition heuristic
  Recognition heuristic 
   – If one of two objects is recognized and 
     the other is not, then infer that the 
     the other is not then infer that the
     recognized object has the higher value 
     with respect to the criterion.
              p
   – Sensitive to the criterion
      • Methodology for “cue validity”
        Methodology for  cue validity
   – Less‐is‐more effect 
      • Limited information does not impede
        Limited information does not impede 
        performance (to the contrary!)


                          RECOGNITION overview
                                                 14
                             December 2010
3‐ Spatial Cognition
               3 Spatial Cognition
• Human understanding and meaning for
  Human understanding and meaning for 
  ill‐defined but commonly used spatial 
  terms 
      • South east…
      • South Wales
      • Central london 
• Use of these in geo‐spatial content 
                   g   p
  so that it can become self‐aware 



                          RECOGNITION overview
                                                 15
                             December 2010
Key Questions…
               Key Questions
• Psychology
  – What key concepts should be develop/include?
            y      p                     p/
  – Can these be used in different parts of the project?
• Scenarios
  – What contemporary areas of “social computing” are 
    key to prioritise?
    key to prioritise?
  – What would have the biggest impact?
  – Are there demo’s that could be developed?
• Other questions…….
                       RECOGNITION overview
                                                      16
                          December 2010
Candidate Scenarios
         Candidate Scenarios
• Information Retrieval & content provision
  – Human awareness when using search engine 
    interfaces – e.g., automatic cue detection & HCI
• Self‐aware Multimedia and “Active” Data
  – MP3, other types of content
  – Self‐aware meta‐data for spatial problems
    Self‐aware meta‐data for spatial problems
• Social Computing
  – Crowd sourcing, recommendation, filtering, micro‐
         d       i          d i     fil i       i
    blogging, tagging

                     RECOGNITION overview
                                                  17
                        December 2010
RECOGNITION: Relevance and 
               RECOGNITION: Relevance and
               Cognition for Self‐Awareness in 
                 a Content‐Centric Internet

Stuart M. Allen, Franco Bagnoli, Gualtiero Colombo, 
                          g
Marco Conti, Jon Crowcroft, Chris Jones, Pietro Liò, 
   Refik Molva, Melek Onen, Andrea Passarella, 
Ioannis Stavrakakis, Roger M. Whitaker, Eiko Yoneki
              k k                h k       k      k




                    RECOGNITION overview
                                                 18
                       December 2010

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Recognition introduction-dec-2010

  • 1. RECOGNITION: Relevance and  RECOGNITION: Relevance and Cognition for Self‐Awareness in  a Content‐Centric Internet Stuart M. Allen, Franco Bagnoli, Gualtiero Colombo,  g Marco Conti, Jon Crowcroft, Chris Jones, Pietro Liò,  Refik Molva, Melek Onen, Andrea Passarella,  Ioannis Stavrakakis, Roger M. Whitaker, Eiko Yoneki k k h k k k RECOGNITION overview 1 December 2010
  • 2. Motivation: Technological Trends Motivation: Technological Trends • Participatory generation of content p yg – Prosumers, diversity, expanding edges – Long tail, swamping, scale!  • Content in the environment – Linkage of the physical and virtual worlds – Embedding content and knowledge • Acquiring knowledge through social  q g g g mechanisms – Blogging, social networking,  recommendation, RSS feeds… • How content reaches users will  continue to change… ti t h RECOGNITION overview 2 December 2010
  • 3. Self‐awareness to support  technological trends • Our Intention: Paradigm to support  ICT functions  ICT f ti – Enabling content centricity • Better fitting of users to content and vice Better fitting of users to content and vice  versa   – Synchronize content with human activity  and needs • Place, time, situation, relevance, context,  social search social search – Autonomic management • Of content, its acquisition and resource  utilization l RECOGNITION overview 3 December 2010
  • 4. Human Awareness Behaviours Human Awareness Behaviours • A Approach: Capture & exploit key  h C & l i k behaviours of the most intelligent  living species living species – Human capability is phenomenal in  navigating complex & diverse stimuli navigating complex & diverse stimuli – Filter & suppress information in “noisy”  situations with ambient stimuli – Extract knowledge in presence of  uncertainty –EExercise rapid value judgment for  i id l j d tf prioritisation – Engage a social context and multi‐scale Engage a social context and multi scale  learning RECOGNITION overview 4 December 2010
  • 5. Human Awareness Behaviours Human Awareness Behaviours Cognitive psychological basis For awareness and understanding  Defining key principles for exploitation by  technology components   technology components Embedding these principles for  self‐awareness in autonomic content  acquisition in pervasive  environments Potential change in behaviour due to  self–awareness in ICT RECOGNITION overview 5 December 2010
  • 6. Overview of Structure Overview of Structure UNIFI LEAD CU LEAD CNR LEAD NKUA LEAD UCAM LEAD RECOGNITION overview 6 December 2010
  • 7. Providing Autonomic Content  Management • Th Through Recognition “Nodes”, content becomes as self‐ hR iti “N d ” t tb lf aware as devices • Allow individuals to gain content that they didn’t know  g y they wanted… • Geo‐Informatics: space, place, time… – C t t l Content placement & retrieval based on situation and location t& t i lb d it ti d l ti • Storage and forwarding decisions based on relevance from: – Social context Social context – Location & environment • Trust & security management – Uncertainty & belief RECOGNITION overview 7 December 2010
  • 8. Interdisciplinary Dimensions Interdisciplinary Dimensions – Complex systems – Artificial intelligence – Geo‐informatics – Cognitive psychology Cognitive psychology – Information retrieval – Communication systems – Security, trust RECOGNITION overview 8 December 2010
  • 9. Key Questions… Key Questions • Psychology – What key concepts should be develop/include? y p p/ – Can these be used in different parts of the project? • Scenarios – What contemporary areas of “social computing” are  key to prioritise? key to prioritise? – What would have the biggest impact? – Are there demo’s that could be developed? • Other questions……. RECOGNITION overview 9 December 2010
  • 10. Proposal:  Psychology areas Proposal: “Psychology” areas • Recognition, Probabilistic Mental Models,  b bl l d l Heuristics  –HHuman characteristics for agents h t i ti f t – Decision making under bounded rationality  • Social Learning Social Learning – Observing, retaining, learning, replicating (mimicking) • Spatial Cognition Spatial Cognition – Space, place, context • Belief Desire and Intention models Belief, Desire and Intention models – Pulling from different areas of psychology but not fully  grounded RECOGNITION overview 10 December 2010
  • 11. 1 ‐ Relevance Theory 1 Relevance Theory • Sperber and Wilson p – Non‐coding model of communication – Inferential model taking into account  context via “utterances” – provide "cognitive effects" worthy of the  processing effort required to find the  processing effort required to find the meaning • The speaker purposefully gives a clue to the  hearer • The hearer infers the intention from the clue  and the context‐mediated information. The  hearer must interpret the clue, taking into  account the context, and surmise what the  speaker intended to communicate. RECOGNITION overview 11 December 2010
  • 12. 2‐ Judgment & Decision Making  2 Judgment & Decision Making • Work of Daniel Goldstein et al  – Heuristics that make us smart… • “Take the best” heuristic • Recognition heuristic – Bounded rationality Bounded rationality • Limited direct knowledge/partial info • Fast inference has to be made Fast inference has to be made… RECOGNITION overview 12 December 2010
  • 13. 2‐ Judgment & Decision Making  2 Judgment & Decision Making • Take the best heuristic Take the best heuristic  – judgment based on multiple criteria • the criteria are tried one at a time the criteria are tried one at a time  according to their “cue validity” • high cue validity for a given feature  g y g means that the feature or attribute is  more diagnostic of the class membership  than a feature with low cue validity than a feature with low cue validity – a decision is made based on the first  discriminating criterion  discriminating criterion • the heuristic did well at making accurate  inferences in real world environments  RECOGNITION overview 13 December 2010
  • 14. 2‐ Judgment & Decision Making  2 Judgment & Decision Making • Recognition heuristic Recognition heuristic  – If one of two objects is recognized and  the other is not, then infer that the  the other is not then infer that the recognized object has the higher value  with respect to the criterion. p – Sensitive to the criterion • Methodology for “cue validity” Methodology for  cue validity – Less‐is‐more effect  • Limited information does not impede Limited information does not impede  performance (to the contrary!) RECOGNITION overview 14 December 2010
  • 15. 3‐ Spatial Cognition 3 Spatial Cognition • Human understanding and meaning for Human understanding and meaning for  ill‐defined but commonly used spatial  terms  • South east… • South Wales • Central london  • Use of these in geo‐spatial content  g p so that it can become self‐aware  RECOGNITION overview 15 December 2010
  • 16. Key Questions… Key Questions • Psychology – What key concepts should be develop/include? y p p/ – Can these be used in different parts of the project? • Scenarios – What contemporary areas of “social computing” are  key to prioritise? key to prioritise? – What would have the biggest impact? – Are there demo’s that could be developed? • Other questions……. RECOGNITION overview 16 December 2010
  • 17. Candidate Scenarios Candidate Scenarios • Information Retrieval & content provision – Human awareness when using search engine  interfaces – e.g., automatic cue detection & HCI • Self‐aware Multimedia and “Active” Data – MP3, other types of content – Self‐aware meta‐data for spatial problems Self‐aware meta‐data for spatial problems • Social Computing – Crowd sourcing, recommendation, filtering, micro‐ d i d i fil i i blogging, tagging RECOGNITION overview 17 December 2010
  • 18. RECOGNITION: Relevance and  RECOGNITION: Relevance and Cognition for Self‐Awareness in  a Content‐Centric Internet Stuart M. Allen, Franco Bagnoli, Gualtiero Colombo,  g Marco Conti, Jon Crowcroft, Chris Jones, Pietro Liò,  Refik Molva, Melek Onen, Andrea Passarella,  Ioannis Stavrakakis, Roger M. Whitaker, Eiko Yoneki k k h k k k RECOGNITION overview 18 December 2010