Planning Your Holiday Marketing Campaign

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Is your business ready for the holiday season? Learn how you can use email to effectively increase sales in this busy time of year. Presentation originally given at the Greater Philly Email Marketers Meetup.

Business Technologie

Planning Your December '11 Holiday Marketing Campaign

First, let us imagine for a moment... Thoughts? What does a holiday marketing email look like?

How Many Holiday Emails Should You Send? ,[object Object],[object Object]

How to Balance Your Frequency ,[object Object]

Busiest Days: Broadcast or Bide Your Time? ,[object Object]

The 9 Types of Holiday Emails Which do you need to send?

#1 Helpful Holiday Tools ,[object Object]

#2 Invitations to Holiday Events Include: W.W.W.W.$. RSVP Info Parking Instructions

#3 Holiday Schedule Announcements ,[object Object]

#4 Holiday-Specific Offers ,[object Object]

#5 Holiday Product Positioning ,[object Object]

#6 “Gift” Coupons & Discounts Discuss: What Might You Send?

2011 Shipping Deadlines Dec 15 USPS Parcel Post Dec 20 USPS First Class Mail Dec 21 USPS Priority Mail UPS 2nd Day Air FedEx Express Saver Dec 22 USPS Express Mail FedEx 2Day UPS Next Day Air Dec 23 FedEx Overnight, the fastest possible for Christmas delivery

music ebooks gift cards software anything transferrable online... Digital Goods

Marketing Digital Goods ,[object Object]

#8 Merry Holiday Wishes Merry vs Maddening

#9 Post-Holiday Reminders The gifts you didn't get and the gift cards that you did

In Summary ,[object Object],[object Object],[object Object]

Holiday Marketing Resources ,[object Object]

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Planning Your Holiday Marketing Campaign

1. Planning Your December '11 Holiday Marketing Campaign

3. Using the Worksheets

4. First, let us imagine for a moment... Thoughts? What does a holiday marketing email look like?

9. The 9 Types of Holiday Emails Which do you need to send?

10.

11. #2 Invitations to Holiday Events Include: W.W.W.W.$. RSVP Info Parking Instructions

12.

13.

14.

15. #6 “Gift” Coupons & Discounts Discuss: What Might You Send?

16. How About This?

17. #7 Last-Minute Reminders

18. 2011 Shipping Deadlines Dec 15 USPS Parcel Post Dec 20 USPS First Class Mail Dec 21 USPS Priority Mail UPS 2nd Day Air FedEx Express Saver Dec 22 USPS Express Mail FedEx 2Day UPS Next Day Air Dec 23 FedEx Overnight, the fastest possible for Christmas delivery

19. The Trend Toward Digital Goods

20. music ebooks gift cards software anything transferrable online... Digital Goods

21.

22. #8 Merry Holiday Wishes Merry vs Maddening

23. Adding Value to the Message

24. #9 Post-Holiday Reminders The gifts you didn't get and the gift cards that you did

25.

26.

27.

Planning Your Holiday Marketing Campaign

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Planning Your Holiday Marketing Campaign