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Social Media Marketing Plan,[object Object],By: Amelia, QianWei, Khairul, Idrees,[object Object]
Our Slogan,[object Object],NTU, a place where ,[object Object],study,[object Object],meets,[object Object],fun!,[object Object]
Objectives,[object Object],To get more students to enrol to NTU,[object Object],To build school spirit,[object Object],Students to be more active in social media,[object Object]
Target Audience,[object Object],Jc, poly-grads & working adults,[object Object],Current NTU students,[object Object]
Our Campaign,[object Object],Use social media platforms ,[object Object],Selected students & staff ,[object Object],Get students & staff to post videos & tweet,[object Object],Blog about their daily life & post to facebook,[object Object],Tweet fun facts about campus,[object Object],Post videos of campus,[object Object]
Duration,[object Object],30 Days,[object Object],Because…,[object Object],[object Object]
Create enough buzz for NTU
Achieve our goals,[object Object]
Reinforcement of Brand,[object Object],Use social media ,[object Object],Attract more potential students ,[object Object],Reach out further,[object Object],Constantly updated changes,[object Object]
Brand Trust,[object Object],Comment on post,[object Object],Ask questions on Facebook page,[object Object],Follow their tweets,[object Object],Potential students learn & discover campus life,[object Object]
Listening Strategy,[object Object],Monitor tweets/facebookstatus updates of students & staff,[object Object],Study comments made,[object Object],Google analytics ,[object Object]
Collecting Feedback,[object Object],Online surveys,[object Object],Reply emails,[object Object],Collect feedbacks through facebook/twitter/forums,[object Object]
Desired Campaign Outcome,[object Object]
Social Media Platforms,[object Object],Twitter,[object Object],YouTube,[object Object],Facebook,[object Object]
Conclusion,[object Object],Support our marketing plan,[object Object],Increase enrolment,[object Object],School sprit,[object Object],Active on social media,[object Object]
Thank You,[object Object],for your time!,[object Object]

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Ntu sm

Notes de l'éditeur

  1. Khai 1-4
  2. Khai 1-4
  3. Qw-5-7life as it would be easier for potential students to be informed
  4. We feel 1 month is enough time to create enough buzz for NTU and achieve our goals
  5. Qw 5-7
  6. Ame 8-10then conventional methods of enrolment
  7. These potential students will have confidence and trust in NTU.
  8. Ame 8-10- check on how many people talk about NTU.
  9. Idrees 11-14