2. A great looking exhibition
stand or portable display is
only part of the formula to
success on the show floor.
Understanding your show
objectives and having your
exhibition stand staff
understand how to interact
with visitors and reach the
goals you set is equally if not
more important.
A.W.George
3. Our training programme does
just that. We teach your
exhibition stand staff how to
man the stand, engage with
visitors, prepare for the
exhibition and measure the
return on investment. And, this
exhibition workshop is tailored
specifically to your objectives.
A.W.George
4. 1
Product knowledge. The primary reason visitors attend a show is to learn
about ―what’s new― and to get detailed product/service information. They
want to speak to knowledgeable person so that they can get their questions
answered.
A.W.George
5. 2
Competitive knowledge. It’s important to know and study the competition.
Your visitors will expect you to know how your products compare with or
differ from the competition’s.
A.W.George
6. 3
Consultative selling. The basic skill here involves asking powerful and
insightful questions that will either qualify or disqualify visitors. You want to
ensure that you spend the right amount of time with the right people.
A.W.George
7. 4
Getting rid of window-shoppers. Along with legitimate prospects, your stand
will attract window-shoppers — people who are really not interested in
buying. Your team need skills to move these people along gently and
quickly.
A.W.George
8. With 3 - 5 seconds to grab attention, you need every element of
your exhibition stand to be effective. Communication with the visitor
starts 6 metres from your exhibition stand – they'll see you before
you see them and you need to be ready. TPCL exhibition training
will make sure you're ready.
A.W.George
9. Exhibitions are the most effective form of one-to-one marketing,
Every element of your exhibition stand needs to work in harmony.
And that includes your exhibition stand staff.
A.W.George
10. The people who work your
exhibition stand are your
company ambassadors and
provide the human element
to your brand.
They can cement a positive
perception or provide a
negative experience.
Selecting the right
exhibition stand staff and
arming them with the skills
and training is key to
making your next exhibition
or event comfortable,
productive and above all
profitable.
TPCL exhibition training provides a training
experience that is unique to you and your company
exhibiting objectives. Whatever your current
exhibiting hurdles, we'll show you how to overcome
them and get the most from exhibiting.
A.W.George
11. Using the principles of the 4 Ps of
effective exhibition marketing - Planning,
Promotion, People Skills and Productivity
- we'll design a workshop specific to your
exhibition objectives as well as showing
you how to:
◦ engage, qualify, present and close
◦ how to get rid of time wasters
◦ how to devise a lead card
◦ how to set objectives for your staff
◦ how to manage your stand around your
exhibition stand design
◦ how to measure your return on investment
A.W.George
12. Increased confidence and
professionalism on the stand
Achievement of exhibition objectives
Enhanced company image
A worthwhile return on your
investment of time, effort and money
A.W.George
