(1) There are two legitimate social media marketing paths for real estate professionals: networking with existing contacts and clients, or creating content to attract new prospects.
(2) When networking with existing contacts, the focus is on platforms like Facebook to engage current prospects and clients, while blogging helps bring in new leads. Content marketing focuses on creating content to attract new buyers and sellers through search engines and social sharing.
(3) An integrated social media and content marketing strategy utilizes both networking and content creation to build community engagement and drive leads through various online and social media channels.
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Social Media Power: Increase Rank, Traffic, Engagement & Leads
1. The Hidden Power of Social Media:
Increase Google Rank
Grow Web Traffic
Build Community and Engagement
Drive Leads and Referrals
2. There Are Two Legitimate Social Media
Marketing Paths for Real Estate
Professionals
People You Already Know:
(1) Social Networking
Known prospect and past client
engagement
Social network (FB) focused
Blog as a farm tool
Primary focus: Networking with known
prospect base
People You Want to Know
But Don’t Yet Know:
(2)Content Marketing
Active property buyers and
sellers search lots of stuff, lots
of opportunities to be found
Content marketing allows active
buyers/sellers to find the
information they want… and
you….simultaneously
Social networks (FB) primarily
used to distribute content that
live on web
Blog content builds audience of
new prospects through keyword
build up over time
Blog content drives increased
keyword and organic search
results for main site
Primary focus: New prospects
3. Social Media’s Role in an Integrated Marketing
Plan: Content Marketing and Social
Networking
27. How does it work?
Online Community
Manager
Here is How BrokerSherpa Works
Homes
Featured Agents
28. How does it work?
Online Community
Manager
Agent Child
Blogs
Here is How BrokerSherpa Works
Homes
Featured Agents
29. Thank You
Ask Us About the Best
Program To Drive Leads
and Your Personal Brand
More: BrokerSherpa.com
About Us: NCI.com
Notes de l'éditeur
It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
A Custom……….Turnkey……..Internet marekting tool
Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.