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Kundenfrage:
                                                    Hi, where can I find the
                                                    coolest Armani Winter
                                                    Styles?
Your Service Community for a better Customer Care   Beste Community-Antwort:

      on your Company Website, Social Networks &    Hi Marleen,
                                                    try FashionShop and get
                                          mobile!   inspired. Our Community
                                                    loves it! Here is the Link..
                                                    Cheers .Steve
                            Connected to:
1. Our Background and Mission

  • We use Mobile & Web Technologies to build top notch customer care solutions
        • Our focus expertise is building customer communities
        • We implement these into a company infrastructure incl. CRM system
        • We backup the launch of any new community with our infrastructure of experts
  • We deliver customer care solutions to corporate clients
        • Our clients benefit from higher returns as their target audience shops more products
        • Our clients benefit from lower costs as their customer care solves requests faster
        • Our clients benefit from more insights about their target audience and enable crowd sourcing
  • We are the long term partner for our Corporate Clients
        • We provide ongoing product support plus develop future applications
2. Customer Care turns into a Social Media Manager


                                Oh, thanks for asking. Let me browse
      Where will I find the
                                discussions and recommendations
      coolest Manolo Blahnik
      Shoes in Hamburg?         I am checking rigth now….

                                         „ Manolo Blahnik Shoes Hamburg
                                                  Search in Forum

                                             Results:
                                             3 Discussions match…
                                Hey – I have 3 discussions in our customer
      Great, pls text them to   forum, that should help you perfectly. Shall I
      +49.1739528000            email them or do you prefer to get them via
      Thanks so much! Lilly     SMS text message?
3. User generated support content is key regarding SEO




        •   Self-Service-Platforms and forums dominate google search results.
        •   Where is your company ranked? On top or below customer reviews?

         You can become Nr. 1 and stay on top of Google's search results with relevant
          content created by your service-community.
4. Benefits of Customer Service Communities (Forrester)




                                                          * Forrester study: „The ROI of
                                                          Online Customer Service
                                                          Communities“. For more infos
                                                          please click here or visit
                                                          blog.service-community.net …
5. You can test all modules on www.hiogi.com


                                               iphone.hiogi.com
6. Reference Finalfolder.com Support Community

                                                 www.finalfolder.com runs a customer
                                                 service-community with a single-sign-
                                                 on mechanism under:

                                                 http://en-service.finalfolder.com
7. Reference: Schlafwelt-Community for OTTO


                                              http://wissen.schlafwelt.de
                                              is a special interest forum.

                                              Only top hiogis answer SMS
                                              or Web questions.

                                              The forum includes exclusive
                                              content and is directly connected
                                              to a special area on hiogi.
8. Reference: Travel community for www.ferien.de




                                        www.ferien.de runs their own community
                                        under community.ferien.de.
9. Highly relevant and good content only!



          We support
          self-service
          on the web
           & mobile!




   • Quality assurance process & admin backend guarantee good content.
   • Customers AND employees (service agents, product manager…) become officially involved.
10. Innovations and USPs of our community software

   Inbound channel technologies   Web, SMS, WAP, iPhone, Twitter…
   SEO and content distribution   Feeds, widgets, API…
   Sticky features                Answer duels, winnings, group…
   Tagging mechanisms             Tag cloud & semantic navigation…
   Seamless systems integration   Single-sign-on, domain aliasing…
   Flexible architecture          Scalable, multilingual, modular …
11. The hiogi-team offers you a full service

    • hiogi provides setup, customization, hosting & operational support.
    • You get a multilingual service-community:
            Hosted on hiogi servers with domain aliasing: http://community.yourcompany.com.
            Exact stylesheet fit according to your corporate design and website.
            Single-Sign-On and CRM system connectivity.
            Unique content database for search engine optimization of your website.

    • hiogi will do the maintenance & you will benefit from all future upgrades.
    • A reduction of service & license fees on a win-win basis is possible.
12. Next steps and results

   • Management Meeting      Scope of the project
   • Functional Workshop     Feature list…
   • Offer by hiogi GmbH     Go-/No-Go-Decision by you…
   • Project Plan            Contract…
   • Realization             Testing & Going Live…
12. Your contact

                   Axel Hoehnke   CEO

                   Tel:           +49 173 952 8000
                   Email:         axel.hoehnke@hiogi.com
                   Twitter:       www.twitter.com/crmcommunity
                   Website:       http://en.service-community.net
                   Blog:          http://blog.service-community.net

                   Address:       hiogi GmbH
                                  Ackerstr. 3a
                                  D-10115 Berlin, Germany
A. Addendum
A1. 99% ROI for community software after 3 years (Forrester)




                                                      * Forrester study: „The ROI of Online
                                                      Customer Service Communities“. For
                                                      more infos please click here or visit
                                                      blog.service-community.net …
A2. Member Communities reach 67% of online population


                                            Consumers inform themselves
                                            more and more within groups,
                                            in communities and via google!
A3. Engage consumers in a more open and honest way…


Companies need to open up
towards group opinions and
user-generated content!

Agencies need to leverage
new channels!


                                                Not perceived as advertisement

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service-community customer care

  • 1. Kundenfrage: Hi, where can I find the coolest Armani Winter Styles? Your Service Community for a better Customer Care Beste Community-Antwort: on your Company Website, Social Networks & Hi Marleen, try FashionShop and get mobile! inspired. Our Community loves it! Here is the Link.. Cheers .Steve Connected to:
  • 2. 1. Our Background and Mission • We use Mobile & Web Technologies to build top notch customer care solutions • Our focus expertise is building customer communities • We implement these into a company infrastructure incl. CRM system • We backup the launch of any new community with our infrastructure of experts • We deliver customer care solutions to corporate clients • Our clients benefit from higher returns as their target audience shops more products • Our clients benefit from lower costs as their customer care solves requests faster • Our clients benefit from more insights about their target audience and enable crowd sourcing • We are the long term partner for our Corporate Clients • We provide ongoing product support plus develop future applications
  • 3. 2. Customer Care turns into a Social Media Manager Oh, thanks for asking. Let me browse Where will I find the discussions and recommendations coolest Manolo Blahnik Shoes in Hamburg? I am checking rigth now…. „ Manolo Blahnik Shoes Hamburg Search in Forum Results: 3 Discussions match… Hey – I have 3 discussions in our customer Great, pls text them to forum, that should help you perfectly. Shall I +49.1739528000 email them or do you prefer to get them via Thanks so much! Lilly SMS text message?
  • 4. 3. User generated support content is key regarding SEO • Self-Service-Platforms and forums dominate google search results. • Where is your company ranked? On top or below customer reviews?  You can become Nr. 1 and stay on top of Google's search results with relevant content created by your service-community.
  • 5. 4. Benefits of Customer Service Communities (Forrester) * Forrester study: „The ROI of Online Customer Service Communities“. For more infos please click here or visit blog.service-community.net …
  • 6. 5. You can test all modules on www.hiogi.com iphone.hiogi.com
  • 7. 6. Reference Finalfolder.com Support Community www.finalfolder.com runs a customer service-community with a single-sign- on mechanism under: http://en-service.finalfolder.com
  • 8. 7. Reference: Schlafwelt-Community for OTTO http://wissen.schlafwelt.de is a special interest forum. Only top hiogis answer SMS or Web questions. The forum includes exclusive content and is directly connected to a special area on hiogi.
  • 9. 8. Reference: Travel community for www.ferien.de www.ferien.de runs their own community under community.ferien.de.
  • 10. 9. Highly relevant and good content only! We support self-service on the web & mobile! • Quality assurance process & admin backend guarantee good content. • Customers AND employees (service agents, product manager…) become officially involved.
  • 11. 10. Innovations and USPs of our community software Inbound channel technologies Web, SMS, WAP, iPhone, Twitter… SEO and content distribution Feeds, widgets, API… Sticky features Answer duels, winnings, group… Tagging mechanisms Tag cloud & semantic navigation… Seamless systems integration Single-sign-on, domain aliasing… Flexible architecture Scalable, multilingual, modular …
  • 12. 11. The hiogi-team offers you a full service • hiogi provides setup, customization, hosting & operational support. • You get a multilingual service-community:  Hosted on hiogi servers with domain aliasing: http://community.yourcompany.com.  Exact stylesheet fit according to your corporate design and website.  Single-Sign-On and CRM system connectivity.  Unique content database for search engine optimization of your website. • hiogi will do the maintenance & you will benefit from all future upgrades. • A reduction of service & license fees on a win-win basis is possible.
  • 13. 12. Next steps and results • Management Meeting Scope of the project • Functional Workshop Feature list… • Offer by hiogi GmbH Go-/No-Go-Decision by you… • Project Plan Contract… • Realization Testing & Going Live…
  • 14. 12. Your contact Axel Hoehnke CEO Tel: +49 173 952 8000 Email: axel.hoehnke@hiogi.com Twitter: www.twitter.com/crmcommunity Website: http://en.service-community.net Blog: http://blog.service-community.net Address: hiogi GmbH Ackerstr. 3a D-10115 Berlin, Germany
  • 16. A1. 99% ROI for community software after 3 years (Forrester) * Forrester study: „The ROI of Online Customer Service Communities“. For more infos please click here or visit blog.service-community.net …
  • 17. A2. Member Communities reach 67% of online population Consumers inform themselves more and more within groups, in communities and via google!
  • 18. A3. Engage consumers in a more open and honest way… Companies need to open up towards group opinions and user-generated content! Agencies need to leverage new channels! Not perceived as advertisement