Mobile Monday Hamburg - HighNoon on Highstreet Event Deck and 1.st Presentation, MoMo HH Event

1. High Noon on High Street -
The Connected Consumer &
the Future of Local Shopping
March 18.th, 19.–22.00
PLANGESCHE VILLA IM HEINE-PARK
ELBCHAUSSEE 43
D-22765 HAMBURG
Register: www.mobile-monday.de
www.mobilemonday.net/03/2013/momo-hamburg-march-18th-high-noon-on-the-high-street

2. Sponsors
National Sponsors
Partners

3. Background
Global community of visionaries, developers & entrepreneurs
Open forum for mobile enthusiasts & innovators & users
500 + events on relevant Mobile topics p.a. globally
100,000 + followers in over 110 locations / 60 countries

4. Objective
● Encourage innovation within the mobile sector. Facilitate
networking between small & large companies, as well as
between local and non-domestic companies.
● Help local companies effectively participate in
international initiatives through import & export of
visions, concepts, technologies and best practices.
● Present innovative visions, trends, studies and forecasts
from the mobile marketplace. Foster partnerships.

5. Program
● axelhoehnke - challenge / reason why and how mobile
can help traditional retail to build one to one relationships
● Jens Otto Lange effectively how Design Thinking and
Service Design are helping companies to develop
engaging cross channel solutions
● Jens Nitzschke. Technical pitfalls .. and how retailers can
support a mobile infrastructure serving customer needs

6. Today: High Streets are in crisis
Reason why:The E-Commerce Challenge
Opportunity: Trends & Role of Mobile

9. Best Buy CEO:“fighting showrooming
is retail’s #1 priority problem today”

11. Edgell Knowledge Network / ebay local

12. Today: High Streets are in crisis
Reason why:The E-Commerce Challenge
Opportunity: Trends & Role of Mobile

14. The key to a Retailer´s Value
Proposition is how to deliver
Price, Selection &
Convenience

15. @Price: Superior Cash Flow

16. @Selection: Ubiquity

17. @Convenience

20. Today: High Streets are in crisis
Reason why:The E-Commerce Challenge
Opportunity: Trends & Role of Mobile

21. The Mobile Opportunity
Mobile influences purchase behavior & post purchase
opinions - and provides easy ways to:
● Acquire new mobile customers
● Welcome your mobile customers
● Increase mobile engagement and conversions
● Retain your customers with mobile
@axelhoehnke
axel@axelhoehnke.com | +49.173.952.8000

22. 7 Steps & a ton of apps
1. Give your staff the answer to every question (iPad)
2. Showrooming as opportunity to engage customers (ipad)
3. Better serve customers by gathering hard data what they
want
4. Eliminate lines and let your customers check out instantly
5. Give customers a speedy home delivery option
6. Mobilize & share by using Mobile PoS Tools / QR Codes...
7. Embrace the potential of Mobile Media / LBS Marketing
... + a ton of apps for that
@axelhoehnke
axel@axelhoehnke.com | +49.173.952.8000

23. Goodzer
Goodzer is a local shopping service that gives you the best way to find all sorts of products in all kinds of stores nearby.
You’ll be amazed by the wide variety of products you can find right around the corner! By wide variety, we mean way
beyond the gadgets you can get at any superstore. All sorts of items — big, small, or obscure — from cocktail dresses to
baby carriers to bike brakes. Things you need now. And not just from national chains, but from unique boutiques and
small stores that can be easily missed.
ModoPayment
Modo converts redemptions into payments, and makes payments mobile. Modo allows people to redeem offers and pay
for things at their favorite stores, using only their mobile phone. When people check-in to Modo at the store, they get
instant access to offers, promotions, and deals from a wide variety of sources. When they checkout using Modo,
everyone in the offer/deal value chain gets immediate verification and payment for the transaction. Plus, the consumer
can use any card they want to fund their part of the purchase. The purchase information for payments using Modo
improves the value of the next set of offers on both sides of the equation.
Perkville
Perkville is a revolutionary service that empowers any local business to create a loyalty program in minutes. Perkville is
free for users to join and offers monthly subscription plans for businesses.
Belly
Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty
campaigns a good kick in the pants! Belly offers one customer loyalty card (and iPhone & Android App) to replace the
rest. Earn a free cup of coffee at the joint down the street or the opportunity to name a sandwich at your local deli. For
the first time, consumers can have their cake and eat it too, or at least have the option of shoving their baker’s face
into it.
@axelhoehnke
axel@axelhoehnke.com | +49.173.952.8000

24. Micello
Micello is the leading provider of comprehensive indoor venue maps for mapping and navigation companies, retailers,
hospital groups, mobile carriers and application developers. We create the indoor venue maps and navigation content
that powers locations based solutions around the world. Micello officially unveiled at the DEMOFall 2009 conference in
San Diego and has been featured in national newspapers and popular technology blogs around the world. And since
launching publicly in September 2009, Micello has mapped thousands of locations throughout the world.
Produk.me
Produk.me provides a consumer intimacy platform that connects brands directly with consumers to drive
intelligent/automatic product registration and product tracking to deliver post purchase services and data. For brands,
we improve brand stickiness, help improve products, drive down care costs and increase revenues on post purchase
services discovery. We help brands analyze and monetize upon consumer product graph and social graph data.
Fiverun
Fiverun provides a tablet solution that helps retailers provide product advice, gift registries and checkout customers,
from anywhere in the store. Consumers love our solution as it bridges the best of the online shopping experience they
love, to a physical retail store. Retailers love Fiverun as the average shopping cart size powered by our solution
increases by 20%, captures future product purchase intent and is a cloud based solution which integrates easily to their
existing retail environment.
Perch
Perch Interactive is a New York City-based startup. Its product, PERCH, is a retail display technology that turns any
table surface into a dynamic, hands-on interactive display. PERCH displays encourage shoppers to touch and pick up
products, and rewards them for doing so with information, product videos, and brand-specific media - all presented in
the immediate vicinity of the product itself.
@axelhoehnke
axel@axelhoehnke.com | +49.173.952.8000

25. For me Mobile Marketing is the
"Silver Bullet" for Offline Retail
@axelhoehnke
axel@axelhoehnke.com | +49.173.952.8000