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Axfood AB
        Interim Report
    January – March, 2010




1
Axfood AB January - March 2010

• Consolidated sales:
  SEK 8,210 m (7,682), an
  increase of 6.9%
• Good operating profit:
  SEK 245 m (234)
• Operating margin: 3.0% (3.0)
• Positive operating margin
  in all operations




 2
Willys January - March 2010

• Continued good performance
    – Stable earnings and sales
• High pace in store establishments
    – Six new stores
• Leading position in soft discount
    – Attractive mix between price &
      assortment
• 2010: Sales growth and increased
  number of stores




3
Hemköp January - March 2010

• Positive result despite increased
  marketing costs
    – New price strategy
    – Increased marketing activities
• 2010: Focus on improving sales and
  profitability
    – Close or convert five stores
    – Reduction with 14 positions at head office




4
PrisXtra January - March 2010


• Positive development in four of six
  stores
• Decrease in sales for two stores
  due to major road work




5
Axfood Närlivs January - March 2010


• Stable development and good
  profitability
• Good service level: 97.7%




6
Dagab January - March 2010


• Good service level: 97.2%
• Good cost control
• Cooperation with Vi-stores continues
  to work well




7
New union agreement


• New union agreement over 24 months
    – Increased total costs by 3.85 % for
      retail employees
    – Increased total costs by 3.55 % for
      whole sale employees




8
New business system


• Implementation on track
    – Accounting system successfully
      installed
• Project will run over five years
• Total investment of
  SEK 500 - 600 m




9
Market trends 2010


• Continued high price competition
• Price conscious customers

• Price inflation remain at low levels




10
Strategy for profitable growth

• Good cost control and efficiency
• High pace in store establishments
• Develop the various concepts
• Optimize store operations
• Stimulate sales
• Develope private label




11
Axfood´s goal for 2010



     To achieve an operating profit
     at least in level with 2009




12
Financial
      Performance
     January – March, 2010




13
Axfood AB January - March 2010


• Good profitability
• Good sales performance
• Positive operating margin
  in all operations



Group, SEK m           2010    2009   Change
Net sales          8,210      7,682   +6.9 %
Operating profit        245    234    + 4.7%
Operating margin       3.0%   3.0%      -

14
Willys January - March 2010

              Sales       Operating profit
         +6.7%


           4,46   4,186
             6
                                 167    167




            -10     -09          -10     -09



                          2010         2009

     Operating margin     3.7%         4.0%



15
Hemköp January - March 2010

      Sales            Operating profit




     1,279    1,357               13

                             6



      -10      -09       -10      -09




                      2010       2009

Operating margin      0.5%       1.0%



16
PrisXtra January - March 2010


• Positive development in four of six
  stores
• Decrease in sales for two stores due
  to major road work



PrisXtra, SEK m    2010    2009   Change
Net sales           171     182   - 6.0%
Operating profit      3       0     -
Operating margin   1.8%   0,0%      -

17
Axfood Närlivs January - March 2010



• Good development in distributed
  sales
     – Increased by 6.6 %




Axfood Närlivs, SEK m        2010    2009   Change
Net sales                   1,293   1,254   + 3.1%
Operating profit              14      16      -
Operating margin            1.1%    1.3%      -

18
Dagab January - March 2010



• Good development in distributed sales
     – Increased by 10.4 %
• Stable results




Dagab, SEK m          2010    2009   Change
Net sales            6,179   5,669   + 9.0%
Operating profit       30      24      -
Operating margin     0.5%    0.4%      -

19
Other January - March 2010



• Sales: SEK 993 m (728)
• Operating profit: SEK 25 m (14)
• Higher results are due to increased
  volumes in fruit & vegetables and
  centrally packed meat




20
Key ratios


• Balance sheet, total: SEK 7,453 m
  (7,226)
• Cash flow operating activity: SEK
  422 m (384)
• Capex: SEK 204 m (135)
• Equity ratio: 30.7% (27.7)




21
Strong financial position
Q1 2006 – Q1 2010

2 000                                                           1,25
               Debt, short term, MSEK
               Debt, long term, MSEK
               Debt equity ratio mutiple
1 600                                                           1



1 200                                                           0,75



 800                                                            0,5



 400                                                            0,25



     0                                                          0
         Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

             2006              2007        2008   2009   2010




22
Financial targets & dividend policy


• Axfood´s goal for 2010 is to achieve
  an operating profit at least in level
  with 2009
• Equity ratio of at least 25%
• Shareholder dividend of at least 50%
  of profit for the year after tax
• For 2009 a dividend of SEK10 (8) was
  paid out
• Long term target for operating margin:
  4%


23
Summary financial performance


• Stable result
• Good sales performance
• Positive operating profit
  in all operations




24
Time for
     questions!




25

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2010-04-20 Presentation at media and analyst meeting

  • 1. Axfood AB Interim Report January – March, 2010 1
  • 2. Axfood AB January - March 2010 • Consolidated sales: SEK 8,210 m (7,682), an increase of 6.9% • Good operating profit: SEK 245 m (234) • Operating margin: 3.0% (3.0) • Positive operating margin in all operations 2
  • 3. Willys January - March 2010 • Continued good performance – Stable earnings and sales • High pace in store establishments – Six new stores • Leading position in soft discount – Attractive mix between price & assortment • 2010: Sales growth and increased number of stores 3
  • 4. Hemköp January - March 2010 • Positive result despite increased marketing costs – New price strategy – Increased marketing activities • 2010: Focus on improving sales and profitability – Close or convert five stores – Reduction with 14 positions at head office 4
  • 5. PrisXtra January - March 2010 • Positive development in four of six stores • Decrease in sales for two stores due to major road work 5
  • 6. Axfood Närlivs January - March 2010 • Stable development and good profitability • Good service level: 97.7% 6
  • 7. Dagab January - March 2010 • Good service level: 97.2% • Good cost control • Cooperation with Vi-stores continues to work well 7
  • 8. New union agreement • New union agreement over 24 months – Increased total costs by 3.85 % for retail employees – Increased total costs by 3.55 % for whole sale employees 8
  • 9. New business system • Implementation on track – Accounting system successfully installed • Project will run over five years • Total investment of SEK 500 - 600 m 9
  • 10. Market trends 2010 • Continued high price competition • Price conscious customers • Price inflation remain at low levels 10
  • 11. Strategy for profitable growth • Good cost control and efficiency • High pace in store establishments • Develop the various concepts • Optimize store operations • Stimulate sales • Develope private label 11
  • 12. Axfood´s goal for 2010 To achieve an operating profit at least in level with 2009 12
  • 13. Financial Performance January – March, 2010 13
  • 14. Axfood AB January - March 2010 • Good profitability • Good sales performance • Positive operating margin in all operations Group, SEK m 2010 2009 Change Net sales 8,210 7,682 +6.9 % Operating profit 245 234 + 4.7% Operating margin 3.0% 3.0% - 14
  • 15. Willys January - March 2010 Sales Operating profit +6.7% 4,46 4,186 6 167 167 -10 -09 -10 -09 2010 2009 Operating margin 3.7% 4.0% 15
  • 16. Hemköp January - March 2010 Sales Operating profit 1,279 1,357 13 6 -10 -09 -10 -09 2010 2009 Operating margin 0.5% 1.0% 16
  • 17. PrisXtra January - March 2010 • Positive development in four of six stores • Decrease in sales for two stores due to major road work PrisXtra, SEK m 2010 2009 Change Net sales 171 182 - 6.0% Operating profit 3 0 - Operating margin 1.8% 0,0% - 17
  • 18. Axfood Närlivs January - March 2010 • Good development in distributed sales – Increased by 6.6 % Axfood Närlivs, SEK m 2010 2009 Change Net sales 1,293 1,254 + 3.1% Operating profit 14 16 - Operating margin 1.1% 1.3% - 18
  • 19. Dagab January - March 2010 • Good development in distributed sales – Increased by 10.4 % • Stable results Dagab, SEK m 2010 2009 Change Net sales 6,179 5,669 + 9.0% Operating profit 30 24 - Operating margin 0.5% 0.4% - 19
  • 20. Other January - March 2010 • Sales: SEK 993 m (728) • Operating profit: SEK 25 m (14) • Higher results are due to increased volumes in fruit & vegetables and centrally packed meat 20
  • 21. Key ratios • Balance sheet, total: SEK 7,453 m (7,226) • Cash flow operating activity: SEK 422 m (384) • Capex: SEK 204 m (135) • Equity ratio: 30.7% (27.7) 21
  • 22. Strong financial position Q1 2006 – Q1 2010 2 000 1,25 Debt, short term, MSEK Debt, long term, MSEK Debt equity ratio mutiple 1 600 1 1 200 0,75 800 0,5 400 0,25 0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2006 2007 2008 2009 2010 22
  • 23. Financial targets & dividend policy • Axfood´s goal for 2010 is to achieve an operating profit at least in level with 2009 • Equity ratio of at least 25% • Shareholder dividend of at least 50% of profit for the year after tax • For 2009 a dividend of SEK10 (8) was paid out • Long term target for operating margin: 4% 23
  • 24. Summary financial performance • Stable result • Good sales performance • Positive operating profit in all operations 24
  • 25. Time for questions! 25