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1. SEO, SEM, SMO Project
Presentation by
http://www.axleit.com.au

2. Online Marketing
Online marketing, also referred to as i-marketing, web
marketing, Internet marketing, or eMarketing, is the
marketing of products or services over the Internet.
Strategies: Search engine marketing (SEM), search engine
optimisation (SEO), banner ads, e-mail marketing and Web
2.0.

3. Advantage of online marketing over offline
Online marketing, marketing is totally dependent on the extent of
accesses to the internet. Nowadays on can have accesses to the
internet in any part of the world and so the market penetration is
quite easy.
Usually the online marketing is very helpful at approaching the
clients or customers into their homes just through a click thus
making it easier for the companies to contact them later
product promotion, the online marketing turns out to be better than
the offline marketing.
The online marketing has shrunk the world into 24 hours. It is
because of the online marketing that a business can remain
operational for 24 hours. It is because of the online marketing that
the Asian countries can market the American products to the
Americans during night and cater to the local market during day
time. The online marketing can go on 24×7, round the year.

4. Disadvantage of online marketing over offline
Online ,Marketing dependent on the speed of the internet,
working of the server and the supply of electricity. If the
internet is not working or the electricity supply runs short
then the website is not accessible.
Offline media channels such as TV, radio and print are very
fast per motion way compare to online per motion
Internet marketing. Though cost effective and time saving,
internet marketing is not always free. Hardware safety and
quality assurance, software that facilitates the unique
business requirements, setting up or tagging with online
payment channels, online distribution costs, maintenance of
site and upgrading are all the requirements for a successful
sustaining business on the net.

5. Different Methods of Online Marketing.
Personal Marketing
Article Marketing
Forum Marketing
Search Engine Marketing
Pay Per Click Advertising
Link Exchange
Link Purchase
Classified Advertising
Lead Purchase
Viral Marketing
Press Releases
Affiliate Program
RSS Marketing
Blog Marketing
Social Bookmarking
Video Marketing

6. SEM (Search engine Marketing)
Search engine marketing, or SEM, is a form of Internet
marketing that seeks to promote websites by increasing their
visibility in search engine result pages (SERPs) through the
use of paid placement, contextual advertising, and paid
inclusion. The industry peak body Search Engine Marketing
Professional Organization (SEMPO), also includes search
engine optimisation (SEO) within its reporting

7. SEO (Search engine Optimizer)
Keyword search
ON Page - (Density
check ,Frequency
check ,Content
checking, Meta tag
creation)
Off Page
Directory
submission
Article submission
Blog creation
Press release
Classified
Social book
marking
Analytics report
Reports on every
Saturday
Forums

8. Optimization
On page Off page
- Title tags- Title tags
- Meta tags- Meta tags
- ALT tags- ALT tags
- Keyword density etc.- Keyword density etc.
- Directory- Directory
- Article- Article
- Classified- Classified
- Book marking etc.- Book marking etc.

9. Submission for Search
Engine
Analysis
keyword
Link
Content
Modification
keyword
Content
Link
Directory
Article
Classified
Book marking
Result
New Website
Keyword
tracking
Website
traffic
reporting
Meta tagMeta tag
Meta tagMeta tag

10. PPC (pay per click)
Ad words - you have to pay money for
every click - depend on client how
much he can spend on campaign.
Ad sense - you get the money on
every click
Baners -

12. SMO (Social Media Optimizer)
Social media – Social media: Participatory online media
where news, photos, videos, and pod casts are made public
via social media websites through submission. Normally
accompanied with a voting process to make media items
become "popular“ like Stumbleupon, Digg, furl, twitter etc.
Social networking – Social networks connect people at low
cost; this can be beneficial for entrepreneurs and small
businesses looking to expand their contact base. These
networks often act as a customer relationship management
tool for companies selling products and services like
facebook, orkut, linkedin etc.

13. Web2.0
MEDIA/WEB 2.0
Participate
Dynamic, rich media pages User-generated content
publishers Discovered and organized through tools such as
RSS, Tags, and Links Viral 24x7informationexchange