Recent Free Webinar: Advantages of using Facebook and Twitter for Business In the past, it used to be that you had to have a website in order to compete with your competition. These days, you not only need a website, but you also have to be accessible on various social websites. If you're confused about using sites like Facebook and Twitter for your business, you're not alone. On August 4th 2009, at 7:00pm, Axsys Technology Group and the Miramar-Pembroke Pines Chamber of Commerce hosted their recent online Webinar. This webinar will teach you how to use the power of FaceBook and Twitter for business purposes. Learn how to use and manage Facebook in 5 minutes per day. Build a business page and attrack other Facebook users to your business page. Turn then into fans, and use your fans list to send them notices, information, and events. Share your Facebook page and profile with others right from your email signature, each time you email someone. Twitter is growing in popularity, now supporting millions of accounts. Learn to leverage Twitter in your favor. Gain an instant test group for your products or services. Bounce ideas against a large group to determine if it will work. Gain input and learn what changes you should make before you introduce your new products or services to the masses. Share information, and lead your customers right to your doorstep. Learn how to connect Twitter and Facebook to your current blog or website. Feed your blog posts or new website pages to Facebook and Twitter automatically. Become familiar with many of the outstanding support software currently available on the market to make your experience with Facebook and Twitter easier and faster. Don't spend hours trying to learn all of this. Join us for this FREE webinar and learn it from the experts. You'll be using Facebook and Twitter for business in no time, and you'll actually be doing it successfully and confidently. Whether you have a simple one page website or an e-commerce website selling hundreds of products, you can't afford to miss this event. If you have questions about this event and wish to find out more, please contact us at 954-499-5594.

1. Advantages of using Facebook and Twitter for Business To participate in any of our FREE webinars, subscribe to: http://blog.axsystechgroup.com

3. Premium Website Hosting

4. E-Marketing Services including:

5. Search Engine Optimization

7. Business Education

8. Community Involvement

9. Committees and Member Assistance

11. Sharing of PPTs, PDFs, Screens, and video, over the web

12. Open Source Platform

14. Turns you into a resource for others Your uploaded content provides an ongoing view of your company online Continuous online buzz of your products or services Social aspects bring out emotional connectivity between you and your audience Referrals and recommendation of your services/products is much more natural Provides branding and identity for your business Global market is much more accessible Clients and potential clients meet you and your employees before your business Easier to partner with other businesses and to watch your competition Helps you to understand who your customers are and builds trust between you and your customer Advantages To Using Social Sites

15. Facebook and Twitter We’ll look at How to get started Why you should be tweeting How to use both sites for business The role these tools plays in business Advantages and disadvantages The Do’s and Don’ts of using them And Much more What Will We Cover?

16. Twitter Build business opportunities in 140characters or less

17. What Is Twitter? From inception: Allows you to answer the question: “What Are You Doing?” in 140 characters Today: Used to share information, comments, micro-blog, chat, and so much more Is It Micro-blogging or Micro-Stalking? Allows you to follow anyone you find interesting Allows others to follow you Very much like an in-person social gathering with no time or space boundaries

18. Look for a new job Instant Study Groups Instant Feed Back Instant Q & A Instant Recommendations Instant Referrals Instant Marketing Find Conversations Find Like-Minded People See what others are saying about your company See what your competitors are doing and selling Possible Business Uses

19. Here’s Some Examples Jobs Sharing News Suggestions Customer Support & Praise Education

20. Good names include: KenRamirez, KRamirez, AxsysKen, HostingKen Bad names include: DragonLady, Jane123, PR_Man Setting Up To Tweet

21. Says everything about you in 160 characters Place for your website or blog Use it wisely Make use of a background, colors, fonts If time permits, use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon Make The Most Of Your Profile

22. 140 characters to per message Hashtags(#) to track messages Use @ symbol for replies Use D or DM in first character, followed by account name to send direct message to someone Use “RT @accountname: ” followed by quote to retweet someone’s tweet Use Follow Accountname to follow someone How To Use Twitter Must be following you back

23. Daily occurrences (things your working on) Your clients (projects your working on or their websites) Links to things you find interesting Things your listening to Things on Digg.com (both yours and others) Things in your Facebook newsfeed Things from your blog or your blogroll Places or meetings you are currently attending Post jobs or ask for potential positions What Should You Tweet About?

24. Tools exist to shrink long URLs: Ow.ly Tinyurl.com Can also be tracked using: Hootsuite.com TwitPwr.com Handling URLs

25. If using Twitter for business, beware of the following: Can be very addictive Can cause black-outs!!! You’ll find yourself asking: Where Did All The Time Go Today? Answer: Twitter Can cause you to leak out more than you care to Once it’s on the Internet…it stays on the Internet Can destroy your reputation if used incorrectly Beware Of

26. Do: What would come naturally at a social gathering Communicate with others as you would in person Respond to others random and make new connections Ask questions (about work, jobs, services, likes and dislikes) Provide help and assistance as much as possible Share news, information, gratitude, stories Be as much a human as you can be Suggest friends and followers to Mr.Tweet Here Are Some Do’s

27. Don’t: Just talk about yourself or your services Tweet about your products or services all the time. Use an 80/20 rule Be unsocial/introverted/non-spoken Send DMs to people that look like an advertisement (unless they ask a question about your products or services) Be rude, unless someone had it coming Here Are Some Don’ts

28. Follow us: @AxsysTechGroup Follow me: @KenRamirez Follow @Hashtags to get stats on your hashes Follow @MrTweet and use their website (MrTweet.net) Follow @GuestBook and send them DMs Use Twollo.com, WhoShouldIFollow.com, and Search.Twitter.com to find compatible people or companies to follow Matches between Twitter and your Contacts list Who Should You Initially Follow

29. Follow People Being Followed by Those Your Following Follow Thought Leaders and Bloggers Follow People You’ve Seen At Events Don’t Follow Too Many At Once Don’t Start Removing Immediately If They Don’t Follow You Back More Thoughts On Who To Follow

30. Drive traffic to your site or blog Monitor your brand using Search.Twitter.com “Favorite” company testimonials on Twitter Promote events and add a Hashtag Put AddThis or TwitThis to your site or blog Create “Top” lists and tweet them Become the thought leader in your industry Twitter For Marketing

31. Seek out reporters, bloggers, media personnel Watch for promotional opportunities Send a DM instead of email Feel out the PR person’s mood before contact Build Your Public Relations

32. Respond to concerns Update customers with downtime or problems Follow whoever follows customer support Provide Customer Support

33. TweetDeck – desktop version of Twitter TwitThat.com for you TwitThis.com for your blog or website visitors Hootsuite.com or Splitweet.com for managing multiple accounts TwitterBerry (on orangatame.com) for Blackberry users Twitterforiphone.com for iPhone users Twollo.com – find people with similar interest Tweetlater.com – tools for busy tweeples (includes digests) Socialtoo.com for auto-unfollow and auto-initial-dm to new followers (also includes digests) HashTags.org to track hashtag statistics Twitter Tools

34. List each employee with a Twitter account on your Website Create A Twitter Page

35. Don’t Forget To Add Twitter To Your Blog

36. Create a personal Twitter account Create a business Twitter account Setup Twitter bios Create backgrounds and color schemes Create photo/icon and upload to accounts Setup TweetLater account and setup auto-follow responses Setup Twollo in order to find Tweeple with similar interests Connect blog to TwitterFeed for new posts Follow Mr.Tweet to get relevant followers and become recommended Create Twitter badge for website/blog Provide Twitter Training Our Twitter Setup Process Learn to Track and Analyze Your Campaigns

37. Using Facebook for Business

38. Allows you to put your best face forward Provides a way for your potential clients to get to know your company through you and the people that work for you Facebook allows you to show your: Family, friends, associates, photos, links, events, blog posts, and much more Within top 5% of all Google searches More than 250M active users What Is FaceBook?

39. Be discovered by people looking for products and services similar to yours Socialize with current and future customers Wrap a social community around your company Show off your content, webinars, blog posts, and event photos/videos Shared content is shown on your wall and the news feeds (both yours and your friends) Why Use Facebook for Business?

40. Profiles are for people and Pages are for businesses You MUST create a Profile before you can create a Page You can have multiple pages to one profile About Facebook Profiles

41. Can have an associated username, like:http://www.facebook.com/ken.ramirez Personal profiles should NOT be used for a business Require acceptance before others can see private parts of your profile Personal Profiles

42. Can have multiple administrators Are public by default and receive ranking Are categorized by type (business, brand, etc) Anyone can become a fan Business Pages

43. Get To Know Your Home Page

44. The Newsfeed Is Your Life Line Appears on your friends’ feeds

45. Ask people you know to suggest you to others Compare against your contacts or leads list Export/Import from other social sites (like Plaxo) Join networks How To Connect With Others

46. Create A Business FaceBook Page 1. 2. 3. “Only have one chance to create your name, so make it a good one” 4. As an example, view ours at: http://facebook.axsystechgroup.com

47. Immediately tell your friends, family, and employees to become fans Whenever you connect with someone new, send them to your page and ask them to become a fan Make your pages interactive and allow your fans to interact with each other Tell Friends About Your Page

48. Take Advantages of Facebook Send updates to your fans Invite friends and fans to your events Ask friends and fans to participate in your conversations Ask friends and fans to join your groups Create multiple pages Advertise your pages and events using ads Feed your blog/rssfeeds to your profile and/or page Post your images, videos, slides, podcasts, etc. Use FBML to post links back to your site!!!

49. Enhanced Wall – acts like a news feed now Now supports a Tabbed layout – easy navigation for users Landing pages with unique URLs for tabs – promote different tabs from ads Statistic data was improved – track video views, comments posted, news feeds views, and metric information Recent Changes to Business Pages

51. Page represents a brand or entity, for which there are fans

52. Examples:

53. Global Social Marketing

54. Business & Social Networks

55. PHP User Group

56. Website Designers

57. Twitter GroupGroups also allow participation Groups are less interactive, but provide better way to categorize specific types of users Some companies or marketers support both

58. Take Advantage of Apps

59. Control What Others Can See

60. Create a facebook badge for either your profile, your page, or both Include your facebook URLs in your email and support group signatures Place your facebook badges on your website and your blog Add your other social badges to your facebookprofile Must-Haves In FaceBook

61. Tips provided by Mari Smith (WhyFaceBook.com) Update Your Status Review News Feed and Provide Comments Acknowledge Birthdays Review Requests (friend, app and group invites) Review Notifications Review Your Profile Check/answer private messages You can also take time to do other things, but those are up to you Facebook In Five Minutes

62. Personal Account Setup with Username Business Page Setup Setup Privacy Settings Add important Facebook apps to profile/pages Setup default tab and other tab related tasks Add blog feed to Facebook Add twitter feed to Facebook Add relevant social badges to Facebook Provide Facebook Training Our Facebook Setup Process

63. Did you enjoy this webinar? If you feel you got something from this webinar, here’s your homework: Join Twitter and Facebook Follow us on Twitter: http://twitter.com/AxsysTechGroup http://twitter.com/KenRamirez Connect with us on Facebook Add me to your friend list: http://facebook.com/ken.ramirez Become a fan of Axsys: http://facebook.axsystechgroup.com Add both your Business Page and your Twitter profiles to our Facebook business page in Discussion tab Follow the story for this webinar on Twitter.com: Search for #ftw01

64. Chat With Us Live At: www.AxsysTechGroup.com Read Our Blog At: Blog.AxsysTechGroup.com Follow Us On Twitter: Twitter.com/AxsysTechGroup Become A Fan On Facebook: Facebook.AxsysTechGroup.com Digg With Us At: Digg.com/users/axsystechgroup Still Have Questions?