A social media campaign for Decorium: training salespeople to become an integral part of the marketing strategy. By using social media tools they will establish themselves as experts in their industry and build a stronger customer base.

1. Presented by… A Social Media Movement

3. establish you, the salespeople, as experts in interior design

4. Differentiate THE products by creating relationships with customers

5. move from “about” furniture (features and benefits) to “what you can do with” furniture (design)

6. make YOU the stars of this social media campaign: the faces of the company

7. SOCIAL MEDIA TOOLS WILL MAKE YOU become integral participants in the company’s overall marketing strategy

9. Why? PUSH PR / Outbound Marketing T.V. Radio Print ads Billboards E-Mail blasts PULL PR / Inbound Marketing Search Engine Marketing (SEM) Social Media Optimization

10. Companies can no longer rely on just having a “great product”; one must differentiate their product and create relationships with customers!! Move from Monologue to Dialogue: Communicate Collaborate Build Trust

11. Relationships change the way people buy: achange from selling to helping customers deal with the experience of the products “Of course, price is an issue, but studies performed before the crash of 2007, 2008, and now 2009 showed that price wasn’t always the top issue on consumers’ lists of reasons not to buy. Other things were, like with the 41% who reported that there are too many options, and the 42% who said they have too much uncertainty about design. So, maybe it isn’t about our product offerings after all. Maybe there are things outside of our vast sea of offerings that people care more about. Like their homes for example.”

12. The benefits of using CUSTOMER ACQUISITION: Friends see when their friend becomes a Fan Each user has an avg. of 130 friends Over 2 million users in Toronto

13. Invite your friends & familywww.facebook.com/Decorium

14. Why become a fan?

15. The Benefits of using CUSTOMER INTERACTION: A place for a conversation between you and your customers Comment/give feedback on customers’ posts Share Decorium Facebook Posts

16. What we have done…July 2010 Fan page was created and 25 Fans joined within 24 hrs. We created a contest and sent out an e-mail blast Within 72 hrs of announcing the contest our fan count grew to over 450

17. What we have done…Aug. 2010 August contest is an iPad 16GB giveaway! Since new contest announcement, over 730 fans and growing Contest is about encouraging Decorium fans to invite more friends Decorium now has a following of fans ready to interact with you Exchanging dialogue in a social media platform will open up the lines of communication and relationships can be leveraged into sales

18. www.twitter.com/shopdecorium

19. What people are Tweeting

20. Find and network with others in your profession Control your online professional identity Connect with others who can help you meet your goals Share knowledge with like-minded people Keep up with news and events in the industry The benefits of using

21. Your LinkedIn profile

22. How to build a strong profile Remember it’s not a resume Use an authentic, natural voice Personalize profile with photo Create a personal tagline Add current position at Decorium Work to complete your profile Making connections adds to your credibility Ask for recommendations from colleagues Use summary to capture reader's attention Enter a list of key search terms (“Specialties”) Connect with groups & networks with potential customers

23. Keep up to date with industry news, ideas, tips and trendswww.google.com/alerts

24. Contact Us If you need any help, have any questions e-mail: Debra Novack, debnovack@gmail.com Greg Shusterman, greg.s@axxoo.com