1. Building Your Career and
Business Relationships
with Social Media
November 2, 2012
Ayelet Baron
Chief Instigator
http://ayeletbaron.com
http:// twitter.com/ ayeletb
http:// slideshare.net / ayeletb
http:// linkedin/in/ ayeletbaron
ayelet27@gmail.com
1 ht t p:// ayelet baron.com

2. What I am covering
1. My story
2. Demystifying
Social Media
3. What you can do

3. Journey

9. http://neilkillick.com/2012/03/22/why-should-we-make-
user-stories-as-small-as-possible/big-vs-small/

10. What I am covering
1. My story
2. Demystifying
Social Media
3. What you can do

11. 1800s: People Are Not As
Connected Outside their
Community

12. 1800s: People Are Not As Enter The Age of Mass
Connected Outside their Media
Community Connecting People to
Information and People

13. Social Media Age
The Connection
Economy
http://blogs.cisco.com/

14. We Trust Strangers
THE CONNECTION
PRE MEDIA AGE MASS MEDIA
ECONOMY
AGE
Consumers dictate
Many-to-Many
Any-to-Any
Religious
Institutions, state, monarch
y dictate the agenda Professional media
dictate
Consumers influence
channels

15. Technology Keeps Getting
Faster
Source:
http://www.time.com/time/interactive/0,31813,2048601,00.html

16. … But People Don’t Change As Fast
Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
http://ncse.com/book/export/html/2201

17. People are adopting (expensive) technology
faster than an annual plan can accommodate
http://www.slideshare.net/LuminaryLabs/the-innovation-myth http://www.ecns.cn/2012/10-01/29165.shtml

19. What I am covering
1. My story
2. Demystifying
Social Media
3. What you can do

20. What
do you
make
time
for?

21. Choices
http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-
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94&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0

22. Choice

23. http://www.flickr.com/photos/merinocroos/2183126257/

24. Some of My Choices

28. Some of My Choices

29. Blogs

31.  Who?
 What do they believe?
 Who have they hired before?
 Do they know you exist?
 Do they trust you?
Are you a connector?
1 

33. http://www.mediabistro.com/alltwitter/social-job-recruitment_b30594

34. http://thedegree360.onlinedegrees.com/visuals/social-recruiting.html

35.  What’s valuable?
 What scares you?
 How do you
incorporate in your
life?
2

36. It’s about
enduring
3

37. 4 Tools are not social,
people are. People will
choose what tools
meet their needs.

38. 5

40. The Biggest Emerging Market in the History of the Planet
… More than twice the size of developing markets, India and China
Fueling Economic Growth
More than 30% New Growth Women’s earned
female legislatures in Markets income growing 8.1%
Uganda, Burundi and Health, Education & vs. 5.8% for men in
Macedonia Employment developing world
Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer
spending. By 2014, women will control $15 trillion
Sources: Goldman Sachs, Boston Consulting Group, Newsweek
www.newsweek.com/id/215304

41. Today’s Opening A Few Years Down the
Presentation Road …
What do men really think How women with stay-at-
about women in the home husbands treat their
workplace? male colleagues at work?

42. paulisakson.com
Think small

43. Let’s Connect!
Ayelet Baron
http://ayeletbaron.com
http://twitter.com/ayeletb
http://slideshare.net/ayeletb
http://linkedin/in/ayeletbaron
ayelet27@gmail.com
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