4. India (Introduction)
• Bata Shoe Company Private
Limited in 1931
• Operation in Konnagar (near
Calcutta)
• Changed its name to Bata
India Limited in 1973
• ISO: 9001 certification.
• Largest retailer and Leading
manufacturer
• 30,000 dealers
5. Founder
Thomas Bata
17/9/1914 - 31/8/2008
“Our success is built on our legacy
of values and beliefs”
"Thomas G. Bata,
Chairman and Grandson of
Founder"
Thomas Bata, founder of the
Toronto-based Bata Shoe
Company -which has
hundreds of manufacturing
units and retail stores
globally, including India --is
93 years old. Tomas Jan Bata
,(September 17, 1914 -
September 1, 2008) also
known as Tomas Bata Jr. and
Tomas Bata ml and "Shoe
maker to the World", ran the
Bata Shoe Company from
the1940s until the '80s.
6. History
Bata first established
itself in India in 1931
and commenced
manufacturing shoes in
Betanagar in 1936. At
that time the Bata Shoe
Organization was
headquartered in the
Czechoslovakia town in
Zlin, the residence of
Thomas Bata, the
founder of the
organization.
7. Evolution
• 1894 T.& A. Bata Shoe Company registered in Zlin,
Czechoslovakia by the siblings Tomas, Anna and Antonin
Bata
• 1895 Tomáš Bata takes over the company leadership alone
• 1897 Tomas introduces the “Batovka”
• 1909 First export sales and first sales agencies in Germany,
in the Balkans and in the Middle East
• 1925 The Bata School of work founded
• 1929-1931 factories in Swiss, Germany, England, France,
Yugoslavia, Poland, Holland, the USA and India
• 1934-1937 factories in Holland, in the Dutch Indies, in
Singapore and in France in 1937
8. contcont…
• 1940
Part of the Company management under the leadership of
Thomas J. Bata starts to operate from Batawa, near Toronto,
Canada.
1970s
Private labels are created to be marketed to new customer
segments: Bubblegummers, Power, Marie Claire, North Star.
1990s
1990’s
• Creativity, product innovation and research for higher
quality levels lie at the core of Bata product development
policy. The result is the international high standard Bata
Premium collection.
9. Cocont…
• 2001
Thomas G Bata, founder's grandson becomes the Group's
chairman.
• 2008
The Bata Emerging Markets Unit was created in order to
maximize the synergies of all operations in Latin America,
Africa, Asia and India.
10. Today
• Serves 1 million customers
per day
• Employs more than 40,000
people
• Operates 5000 retail stores
• Manages a retail presence in
over 70 countries
• Runs 33 production facilities
across 22 countries
12. International Bata
• Bata's reach is worldwide; its
presence is local. Our novel
international manufacturing
structure allows Bata facilities
around the globe to respond to
the unique needs and wants of
local customers. As a result, Bata
is honored to be a local company
in every country it serves. Bata
continues to be guided by the
same core principle it has
followed for over one hundred
years: to know its customers and
to create the best possible
products to meet their needs.
14. PRODUCTION DETAILS
Bata India Limited, through its subsidiaries, engages in
the manufacture and marketing of footwear primarily in
India. It manufactures leather, rubber, canvas, and PVC
shoes. The company offers various selection of footwear,
such as men, ladies, children, schools, sports, canvas, and
hawai footwear. In addition, the company offers
accessories, including socks, polishes, belts, brushes, and
school bags. Bata’s brand portfolio comprises Hush
Puppies, Dr Scholls, North Star, Power, Marie Claire, and
Bubble gummers. The company sells its products through
its retail outlets, as well as through wholesalers. As
of July 13, 2007, it operated approximately 1,100 stores
in India
15. The company’s net income grew at a compounded annual growth
rate (CAGR) of 50.2% while sales grew at a modest 12% during 2005-
2010. PAT surged 42% and revenues were up by 14.7% year-on-year
between 2009 and 2010.
16.
17. CONTROL
Top quality is ensured by forming strategic alliances with key
suppliers and through best in class processes in terms of:
- Raw material selection
- Sophisticated and strictly controlled of all production process
steps
- Respect of Bata shoe Organization quality specifications
- Supplier selection based on strict compliance and respect for
international environmental laws and workplace safety,
minimum wage and child labour policies
product quality testing and inspection in the laboratory before,
after and during production by a professional team of 20
quality inspectors.
18.
19. TURNOVER PER ANNUM
29.07.2009
• Bata India net profit up at Rs 25.9 cr
30.07.2010
• Bata India reports Rs 351.20 crore
turnover for quarterended Jun 2010
27.10.2011
• Bata India net profit up at Rs 20.7 cr
20. Top Competitors for Bata India Ltd.
• Relaxo Footwears Ltd.
• Bhartiya International Ltd.
• Liberty Shoes Ltd.
• Superhouse Ltd.
• Sarup Tanneries Ltd.
21. COMPARISION OF BATA WITH ITS
RIVALS
1. While Reebok plans to close shutters to
more than 300 stores, Bata India has added
67 stores in March 2012 quarter.
2. Reebok , Nike and Addias doesn’t have wide
range of products like Bata! As they only
focus on sports wear.
3. They don’t concentrate on other brands.
Whereas Bata has sub brands
22. Comments
1.BIG NO to BATA Hyderabad Punjagutta -
By: Sam | Sep 28, 2012
• This is happened to me in Hyderabad @ Punjagutta
shoe room.
There is a flaw in several BATA models. Right side
strip is bigger than the left one. The shop guys are
not even accepting them for return one we buy,
even that is a problem at their side.
I checked nearly 20 pairs, all of them were at the
same condition. I requested them to not put that
model in display to avoid my situation to the next
customer.
• I will say Big no to BATA from this moment.
23. 2. Don't even think of it -By: Raj | Jun 26,
2012
I was brand lover of Bata for decades because of
their quality and reliability of products were high.
Now days they forgot their loyal customer base and
just wanted to sell their NAME. Because their quality
of products falling down and no value on the product
for the price (road side shoes are far better) I am
leaving from Bata loyal community.
24. 3.Good service and delivery By: Rahul | Feb 08,
2012
Placed order on 26th Jan 2012 paid by Cash. Got
instant confirmation of order. Later when I
inquired about the product delivery ,they said it
will be delivered on 3rd Feb 2012 and it was
delivered on 3rb Feb 2012. Websites also
provides all the necessary information and
images as required.
25. 4. The best quality
BY Sonia | May , 05,2012
I had purchased a pair of shoes from Bata. As I
always keep Bata as my first preference. I like
the quality it provides and so I choose it.
It has high durability than other shoes in the
market. I hope they keep up the standards.
28. Question 3:
Are all
shoes are very much
available?
a. Yes
b. No
c. Maybe
Question 4:
Price of shoes
is cheap?
a. Yes
b. No
c. Maybe
29. Question 5:
Is shoes
attractive and
comfortable?
a. Yes
b. No
c. Maybe
Question 6:
Are the
stores easily available ?
a. Yes
b. No
c. Maybe
30. Question 7:
If any problem,
shoes can be
returned very easily?
a. Yes
b. No
c. Maybe
Question 8:
Do you think, as a
brand,
has a strong image?
a. Yes
b. No
c. Maybe
32. Research Conclusion
• Bearing all the limitations in mind the
research was continued just for the fact that,
it would only give an insight into the problem
at hand. The researcher does not expect all
the recommendation to be carried out by the
company.
