The document discusses strategic management and strategies for companies. It defines strategies as courses of action that allow a firm to achieve long-term objectives. A firm's strategies and long-term objectives should be consistent and include goals at all organizational levels. There are different types of strategies that companies can pursue, including vertical integration strategies like forward, backward, and horizontal integration to gain control over distributors, suppliers, and competitors. The document also discusses setting long-term objectives that are quantitative, measurable, realistic, understandable, challenging, hierarchical, obtainable, and congruent. Large companies have strategies at the corporate, divisional, and functional levels, while smaller companies may only focus on corporate-level strategies.

1. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Strategic Management:
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2. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Ayesha khalil

3. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Strategies in Action
• Strategies are Corse of action which a firm
can adopt to achieve its long term
objectives
• The time frame for strategies & long term
objectives should be consistent
• Long term objectives include all levels of
organization,corporate, devisional and
functional.
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4. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Long Term Objectives
• Quantitative
• Measurable
• Realistic
• Understandable
• Challenging
• Hierarchical
• Obtainable
• Congruent

5. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Levels of Strategies Large Company
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6. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Levels of Strategies Small Company
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7. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Types of strategies
• There is eleven various strategies
• vertical Integration strategies:
• Forward, Backward & Horizontal
integration.
• These strategies allow a firm to gain control
over its distributor's, suppliers and
competitor's.
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8. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Vertical Integration Strategies
Forward
Integration
Gaining ownership or increased control
over distributors or retailers
Backward
Integration
Seeking ownership or increased control of a firm’s
suppliers
Horizontal
Integration
Seeking ownership or increased control
over competitors
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9. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Thank you
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10. THE MANAGEMENT AND CONTROL OF QUALITY, 5e, © 2002 South-Western/Thomson LearningTM
Thank you
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