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Living intheinvisblecity
- 1. Living in the Invisible City THE NEW MOBILE & BEYOND @aynne
- 2. TODAY New tech and behaviors What does this mean for your brand? Creating services for @aynne
- 3. @aynne
- 4. WHY AM I HERE? Advertising Product Design and Strategy Design for Social Interaction @aynne
- 5. @aynne
- 6. Services are living and breathing @aynne
- 7. TRUTH #1 Fact: your smart phone is no longer just a keeper of your apps but is now becoming the true digital hub, the way your computer once was @aynne
- 8. TRUTH #3 Kids, professionals, soccer moms to grandpas have these things... they are easy to engage with and have changed the nature of mobile irreversibly. @aynne
- 11. IN-APP SALES JAMIE OLIVER RECIPES @aynne
- 12. BROADCAST ON DEMAND HBO GO @aynne
- 14. TRUTH #4 YOUR PRODUCT OR SERVICE IS YOUR BRAND @aynne
- 15. SO WHAT HAPPENS WHEN WE ADD NEW STUFF TO THE MIX? @aynne
- 19. THE INVISIBLE CITY * * I made this up @aynne
- 20. The emergence of smart systems @aynne
- 21. “NESTED” SERVICES intelligence to go @aynne
- 22. automagic things* * I made this up @aynne
- 26. @aynne
- 27. @aynne
- 28. @aynne
- 31. At the height of the recent economic crisis, a major fuel company came out with an iPhone application that featured unicorns and puppies licking screens. How insensitive. @aynne
- 32. don’t be that guy @aynne
- 33. be the hero(ine) of your brand’s story @aynne
- 34. authentic @aynne
- 35. get used to hacking human behavior @aynne
- 36. Encourages Human-Human interaction Culturally Provokes Generative Personal Relevant Delight Stability Trust @aynne
- 39. @aynne
- 40. utility @aynne
- 41. @aynne
- 42. @aynne
- 44. @aynne
- 45. @aynne
- 46. delight @aynne
- 47. @aynne
- 48. create services that buzz on their own @aynne
- 49. make things people @aynne
- 51. @aynne