MEP Plans in Construction of Building and Industrial Projects 2024
What Has Conversion Got to Do with Affiliate Marketing?
1. What Has Conversion Got To Do
With Affiliate Marketing?
Sinead Hernen
Director, Affiliate Partnerships
Azam Marketing
2. About Me
Started career in Online
Marketing in 2000
Managed Shop Direct
affiliate programs in
Manchester for three
years
Joined Azam Marketing in
2008
Advise on affiliate
marketing strategy &
Growth
3. About Azam Marketing
affiliate
social
media management
search affiliate
marketing
web
eCRM and
design
email
marketing
5. What Is Affiliate Marketing?
Content
PPC
Affiliate marketing websites
is an online marketing
Cashback Voucher Code
practice in which websites websites
businesses reward
affiliates a commission Shopping
Blogs
for each sale or lead portals
they generate.
Email Many other
Marketing types
6. How Does Conversion Fit into Affiliate
Marketing?
CONVERSION
AFFILIATE MARKETING
8. Conversion Can Make or Break Affiliates!
Real Value of an Affiliate
Program = Number of Clicks
x Conversion Rate x
Commission = Actual
Affiliate Revenue
500 clicks x 2% x £30.00 =
£300.00 = EPHC £60.00 =
LOSS!
500 clicks x 2% x £35.00 =
£350.00 = EPHC £70.00 =
BREAK EVEN!!
500 Clicks x 3% x £30.00 =
£450.00 = EPHC £90.00 =
PROFIT!!!
17. PPC and SEO Affiliates
Provide Targeted
Keyword Lists
Allow Syndication of
Blog Content
Provide Clear Rules &
Conditions
18. Email Marketing Affiliates
Provide quality html email
creative
Make it readily available
Ensure the creative has
strong call to actions
High resolution graphics
and customised landing
pages which are consistent
with the email offer
Showcase any exclusive
voucher or promo codes
clearly on the creative
19. Voucher Code/ Cashback Affiliates
Offer exclusive,
personalised voucher
codes (MVC2011)
Provide regular deals
Use ‘dummy’ codes or
deals
Optimise your company
description with targeted
keywords
Create ‘Premium’
commission tier
