8. Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture 6 factors that make ZestADZ unique ZestADZ features highly granular targeting that enable advertisers to choose their target audience – geographically and based on other parameters.
9. Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture SMS AD Widest coverage In-Game or App AD WAP Deck AD ZestADZ supports the widest range of on-device technologies for AD delivery which include SMS, WAP and the following rich client technologies
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11. 1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Simplifying mobile advertising Full fledged campaign management ZestADZ has a full featured campaign manager that allows advertisers to launch mobile marketing campaigns with ease
12. 1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture $$$$ $ $ $ $ “ win win” revenue model Advertiser Publisher Carrier Subscriber
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14. Rich Client AD Insertion Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio is playing
15. Scenario 1 – SMS Ad Hi. Taking tomorrow off. U want 2 meet up for dinner and a movie? Jane is coming! DaVinci Code – In StarGaze Cinemas. Buy 4 Tickets, Get 1 FREE! Original SMS Appended SMS Ad Message (Char): 85 Ad (char): 44 Total Char: 129 Stuck at meeting, Will be 45 mins late. Don’t wait for me for dinner. Miss U New Lamb Burger at Broadway McDonald Original SMS Appended SMS Ad Message (Char): 81 Ad (char): 41 Total Char: 125
16. Scenario 2 – End to End Ad Flow Brand Manager 1 Marketing Strategy
20. VAS PRODUCTS Content Delivery Platform Mobilizing Blogging M-Commerce / SMS Prepaid Top-up Mobile Games Mklix.com mobile community Powered by user generated content AD supported MOBILE COMMUNITY ZestADZ mobile advertising platform is a cutting edge mobile advertising solution that enables AD enabled Mobile applications, games, WAP site and SMS services MOBILE ADVERTISING
![Advertiser Overview April, 2007 Asif Ali www.mobile-worx.com [email_address] 91-44-45500360](https://image.slidesharecdn.com/zestadz-mobile-advertising-marketplace-overview-mobileworx295/85/ZestADZ-mobile-advertising-marketplace-overview-mobile-worx-1-320.jpg)
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