3. Common Causes Of Business Failure
No idea of who
will buy your
product
No idea of
where to sell
your product
No idea of who
else is making
similar products
Poor Pricing
Poor Cost
Management
Insufficient
Demand For
Product
Poor Service &
Support
Wrong People
On Team
Poor Planning
Product - Market
Fit
6. What will be the impact on society ? What Difference Are You Making ?
What social impact measures do you use ?
7. Critical Step : Address A Critical Issue For The
Potential Customer
Talk/Listen/See
8. What are the products and
services that reflects the needs
of your customers and create
value for them ?
Step 1 : Identify Value Proposition
Need to look for
solving a pain point
or deliver gain
9. What are the most
important customers you
want to reach and create
value for ?
Step 2 : Identify Customer Segment
Identify Early
Adopters
10. Which relationships – personal,
direct, indirect – do you
maintain with your customer
segments
Step 3 : Identify Customer Relationships
Sell Directly/
Retailers/
Institutions ?
11. What communication,
distribution and sales channels
do you use to deliver your value
proposition ?
Step 4 : Identify The Channels
Map out product/
service market
journey
12. Who are the key partners you
work with ?
Step 5 : Identify Key Partners
Who will
collaborate with
you?
13. What are the key activities you
need to perform to deliver your
value proposition to your
customers ?
Step 6 : Identify Key Activities
A plan of action
14. What resources do you require
to offer and deliver your value
proposition to your customers ?
Step 7 : Identify Key Resources
Your team and all
your needs
15. What costs are involved to
create your value proposition
and deliver it to your
customers ?
Step 8 : Identify Major Cost Factors
Fixed costs /
Variable costs
16. How to make money from your
value proposition ?
Step 9 : Identify Revenue Streams
Licensing/Royalty/
Sales ?
17. What Difference Are You
Making ?
What social impact measures
do you use ?
Step 10 - Impact on society ?
The footprint your
product leaves
18. How Do You Build The Canvas ?
Primary Research – Talk To prospective users,
prospective buyers, doctors, health care
professionals about the problem you are
trying to solve and understand needs and
pains and gains
Secondary Research – Research papers,
articles, expert reports, insights
Do Ideas Landscaping – look at patents filed,
discoveries and derive insights
Do the ground
work