Part of my AS Media Evaluations. QPCS

1. EVALUATION 4- WHO WOULD
BE THE AUDIENCE FOR YOUR
MEDIA PRODUCT?
By Azra-Genevieve
Kaliniewicz 12N

2. Many
people
associate
my target
audience
with
(underage)
drinking,
drug abuse
and
smoking as
well as
other
illegal,
youth
activities.
Many social media
sights such as
Facebook, Tumblr,
Twitter and Instagram
are used by the
predominate target
audience. They are also
key factors to
distribute the film to
them.
Apparel such as H&M, Topshop,
American Apparel, Adidas, Gap,
Urban Outfitters and Nike are
recognizable clothing stores that
supply the "mainstream",
highstreets fashion which is what
our target audience is interested
in. They promote themselves
through similar cross media
platforms I am choosing to use
such as through TV, online,
cinema advertisement and
sponsorship.
An extremely large
percentage of my target
audience are users of
mobile devices, and the
most popular is the
iPhone. It is a very
important feature because
it allows them to connect
with one another, promote
and advertise my media
product, talk about our
media product and also we
Favored celebrities or celebrity
endorsement may include people
such as Ariana Grande, Emma
Stone, Lindsey Lohan, Justin
Bieber, One Direction, Taylor Swift
ect. These celebrities may indorse
or advertise the movie through
social media, advertising or
premiers.
Actors e.g. Lindsey Lohan feature
in the teen drama/coming-of-
age/ problematic films so is a
symbol to my target audience.
Also, she is a desired woman who
many females see as a role model
or a goal to reach because of her
appearance and success so she is
a popular feature to the
advertisement.
Books and
films such as
The Twilight
Saga, Mean
Girls, Easy A
and John
Tucker Must
Die are popular
amongst my
teen target
audience. They
fall in very
similar genres
and all hold an
element of
revenge. These
are generally
watched in
cinemas with
large numbers
of them.
Large food/drink-chains that are
usually nationally if not globally
recognized. These include
McDonalds, Starbucks, Nandos
and Chicken Cottage.These are
favored places because of the
quality of food for such little
affordable money- due to these
people mostly being students and
Most if not all of these
things can be found in
shopping centers, which
is why they are ideal
places for my target
audience to hang out
and be around such as
Westfield, Oxford Street
ect.

3. MY
ARGET
AUDIENCE

4. Demographics and Target
Audience File
Gender: Female
Age: Mainly 12-19
(but widely from 13-
25)
Ethnicity: British- or
mixed British
Race: White/Caucasian
Socio-Economic
segmentation scale: E
(some D)
Status: Student or
other
Salary: £0-£1500
annually

5. Psychographic
sHobbies and Activities: Socializing with friends (publicly and online through social media
sights such as Twitter, Facebook, Instagram, Tumblr ect), drinking/ drug taking, watching
videos and films, smoking, shopping, love interest, listening to music (mostly mainstream),
attending gigs and celebrity greetings, going to restaurants and parties.
Beliefs and Values: Relationships, socializing, level grades, partying, non-religious,
work-ready, maturity, respect, mainstream, popularity ect.
Actions and Behavior:
Funny, sarcastic, sassy/feisty attitude, prioritizes friends over work, opinionated,
sociable, optimistic, impressionable ect.
Feelings and traits: Laid back, slightly lazy, rushes, happy, intelligent, creative, not shy but
not loud, fashionable ect.