These slides accompany a talk by Shireen Smith on the 22nd of March on social media networking and brand building, and includes discussion of some useful tools.
8. Social Media It’s meant to be fun Share stories, interesting websites, tell jokes www.ip-brands.com
9. Social Media Not only Is it fun, but it is good for business Social Media Marketing Networking Stay in Touch What are other professionals talking about Engage with the community Stay ahead of the curve www.ip-brands.com
10. www.ip-brands.com Social Media Marketing Death of ‘interruption marketing’ Listen. Engagement Being helpful & sharing information ‘Know me, Like me, Follow me’ Need to keep track – keywords. gossip, rumours, and other comments
11. www.ip-brands.com Social Media – buzz marketing Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”
12. Be Strategic Do not spread yourself too thin There are a multitude of platforms You Tube, Twitter, Linked In, Facebook… Maintain a Blog www.azrights.co.uk
23. Social Media is not a Panacea Networking, but online Another feather to add to your bow Have realistic expectations Facebook + Twitter ≠ £££ www.azrights.co.uk