Beyond conventional print - WHEN THE PRINTING PLATFORM BECOMES A TRUE MANUFACTURING PLATFORM -

1. BEYOND CONVENTIONAL PRINT
- WHEN THE PRINTING PLATFORM BECOMES A TRUE
MANUFACTURING PLATFORM -
2013
INSTITUT DES COMMUNICATIONS
CHRISTINE CANET, ICGQ
GRAPHIQUES DU QUÉBEC

2. THE LIGHT AT THE END OF THE TUNNEL….
IF
WE ENLARGE THE PRINTING PARADIGM TO A
MANUFACTURING ONE (I.E.: LAYING DOWN A GIVEN
QUANTITY OF A PRINTING MATERIAL ON A SPECIFIC
AREA OF A GIVEN SUBSTRATE), NEW PERSPECTIVES OF
GROWTH ARE SHOWING UP FOR OUR INDUSTRY
… THE
PRINTING INDUSTRY IS NOT DYING, IT
2013
REINVENTS ITSELF…..
Christine Canet @ 2013
2

3. CONTENTS
1. GLOBAL CONTEXT
2. SPECIFICITIES OF THE PRINTING SECTOR
3. PROMISING FORECASTS
4. EXAMPLES
2013
5. CONCLUSIONS
Christine Canet @ 2013
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4. 2013
1. GLOBAL CONTEXT
Source: Acreo - 2012

5. 6 MAJOR TRENDS OF THE 21st CENTURY
Portability, flexibility and
connectivity
Renewable energy
Sustainability
Brand protection
Limitation of
counterfeiting
2013
Remote monitoring
Traceability
Health monitoring
Food safety
Source : Changement global
Christine Canet @ 2013
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6. 2013
IMPACT OF THE TECHNOLOGICAL ADVANCES IN 3
MAIN SECTORS
Source: CES 2012
Christine Canet @ 2013
6

7. 2013
ICT CONVERGENCE
Source: MIT Lab - 2011
Christine Canet @ 2013
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8. AN ACCELERATION OF THE NUMBER
INNOVATIONS...
• IN 2005
 No Twitter (launched 2006)
 Facebook obscure site (launched 2004)
 No iPhone (launched 2007)
2013
 No iPad (launched 2010)

9. IN JUST FIVE YEARS...
• 2010
 106+ million Twitter users
 500+ million Facebook users
 50+ million iPhones sold
2013
 10+ million iPads sold

10. 2013
ELECTRONIC DEVICES CONVERGENCE
Christine Canet @ 2013
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11. 2013
THE NUMBER OF TABLETS
MULTIPLIED BY 10 IN 5 YEARS
SOURCE: APRIL 23, 2012, “TABLETS WILL RULE THE FUTURE PERSONAL COMPUTING LANDSCAPE”
© 2012 Forrester Research, Inc. Reproduction Prohibited
11

12. 2013
MAJOR TRENDS FOR 2013 ...
Source: JWT - 2013

13. TECHNOLOGIES THAT WILL
SHAPE 2020
FASTER MOBILE NETWORKS AND MOBILE DEVICES
•
GEO CATCHING SERVICES
•
AUGMENTED REALITY
•
CLOUD COMPUTING
•
EMBEDDED CHIPS IN GOODS...AND PEOPLE
•
MORE AND MORE VIDEOS
•
2013
•
3D PRINTING

14. 3D PRINTING THE ‘NEXT REVOLUTION’ IN MANUFACTURING:
PRESIDENT OBAMA, FEBRUARY 12 2013
• 3D
PRINTING MAY HAVE APPLICATIONS WITHIN A WIDE RANGE OF INDUSTRIES
INCLUDING DEFENSE, AEROSPACE, AUTOMOTIVE, AND METALS MANUFACTURING
• THE DEPARTMENT
OF
DEFENSE
ENVISIONS CUSTOMIZING PARTS ON SITE FOR
OPERATIONAL SYSTEMS THAT WOULD OTHERWISE BE EXPENSIVE TO MAKE OR
SHIP, ACCORDING TO A WHITE HOUSE STATEMENT
• THE DEPARTMENT
OF ENERGY ANTICIPATES THAT ADDITIVE PROCESSES WOULD
BE ABLE TO SAVE MORE THAN
50 PERCENT ENERGY USE COMPARED TO TODAY’S
2013
“SUBTRACTIVE” MANUFACTURING PROCESSES
Christine Canet @ 2013
14

15. 3D PRINTING THE ‘NEXT REVOLUTION’ IN MANUFACTURING:
PRESIDENT OBAMA, FEBRUARY 12 2013 (2)
• A
LIGHTWEIGHT
FOOTPRINT,
HIGH
CUSTOMIZATION, AND SPEEDY DELIVERY MEANS
MAY
HELP
MAKE
DOMESTIC
LEVELS
OF
3D PRINTING
MANUFACTURING
MORE
COMPETITIVE THAN SHIPPING FINISHED GOODS FROM OVERSEAS
• 3D PRINTING IS AN INTERNATIONAL PHENOMENON, OF COURSE.
WIDESPREAD ADOPTION OF THE TECHNOLOGY WILL LIFT
2013
MANUFACTURING ECONOMIES ACROSS THE GLOBE
Christine Canet @ 2013
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16. 2013
3D PRINTING MORE THAN A MOMENTARY
BUZZ!

17. 2013
ABILITY TO PRODUCE YOUR OWN
PHONE CASE
Source: Nokia - 2013
Christine Canet @ 2013
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18. Source: TBWA/London - 2012
2013
THE END OF THE TRADITIONAL
PRINTING???
Christine Canet @ 2013
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19. 2. SPECIFIC CONTEXT OF THE PRINTING INDUSTRY
2013
INSTITUT DES COMMUNICATIONS
GRAPHIQUES DU QUÉBEC
Source: Drupa news- 2012

20. ECONOMICAL CONTEXT
• ECONOMIC CRISIS STILL IN BACKGROUND
• INCREASING USAGE OF DIGITAL MEDIA
• INCREASING
USAGE
OF
SMART
Source: F. Romano- 2012
2013
MARKETING, USING MULTI-CHANNELS CAMPAIGN
Christine Canet @ 2013
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21. CURRENT SITUATION OF THE CANADIAN
PRINTING INDUSTRY
• SALES : 21.2 % DECREASE SINCE 2007
• IN NUMBER OF JOBS:
 17.4 % decrease since 2008
 Stabilized for the last 1.5 year
2013
Source: CPIA- 2011
Christine Canet @ 2013
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22. 2013
Source: PEW- 2011
Christine Canet @ 2013
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23. 2013
IS IT THE END???
Christine Canet @ 2013
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24. TRADITIONAL PRINT FUNCTIONALITIES
• TRANSMISSION OF INFORMATION
• ESTHETICAL ASPECT (COLORS, GLOSS,…)
• PACKAGING
PROTECTION (OVERPRINT VARNISHES
..)
• SECURITY
FEATURES TO LIMIT COUNTERFEITING
2013
(BANKNOTES,
CHECKS, CREDIT CARDS, BRAND
PROTECTION ETC...)
Christine Canet @ 2013
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25. 3. PROMISING FORECASTS
- PRINTING EQUIPMENT BECOMING A MANUFACTURING PLATFORM-
2013
INSTITUT DES COMMUNICATIONS
GRAPHIQUES DU QUÉBEC
Source: Gartner – Media Hype Graph- 2012

26. MAIN STRENGTHS OF TRADITIONAL
PRINTING PROCESSES
• LOW COSTS & MASSIVE PRODUCTION
• REPRODUCTION OF IDENTICAL PATTERNS IN DIFFERENT COLORS
• OVERLAY OF SMALL SIZE FEATURES
• LARGE
CHOICE
OF
PRINTING
PROCESS
(INKJET,
SCREEN
PRINTING, GRAVURE, FLEXOGRAPHY, OFFSET, ELECTROPHOTOGRAPHY, TY
POGRAPHY) AND POSSIBILITY TO COMBINE THEM INLINE
• LARGE RANGE OF INKS HAVING SPECIFIC AND CONTROLLED
CHARACTERISTICS
2013
• PRINTING
OF
VARIOUS
TYPES
OF
SUBSTRATES
(PAPER, BOARD, POLYMERS, METAL, GLASS, CERAMICS, …)
Christine Canet @ 2013
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27. 2013
A LARGE RANGE OF PRINTING
PROCESSES
Christine Canet @ 2013
27

28. THE 3 MAIN INVENTIONS, WHICH CHANGED /
CHANGE THE PRINTING INDUSTRY (1)
• XVth CENTURY (≅1445): GUTENBERG INVENTED A
MOULD TO PRODUCE MOBILE SYMBOLS IN METAL
⇒Rapid production of numerous symbols
Source: Isabelle Chu
(letters, numbers,….)
⇒Publishing of numerous printed matters
• XXth CENTURY (≅1993): INDIGO LAUNCHED THE
FIRST INDUSTRIAL DIGITAL PRINTER
⇒Ability to produce short runs with an
economic viable technology
Source: Indigo
2013
⇒Abiity to produce customized prints
Christine Canet @ 2013
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29. THE 3 MAIN INVENTIONS, WHICH CHANGED /
CHANGE THE PRINTING INDUSTRY (2)
• XXIst CENTURY (≅2010): R&D PROJECTS
DEMONSTRATED
THE
FAISABILITY
OF
PRODUCING ELECTRONIC COMPONENTS ON
REGULAR PRINTING PROCESSES
⇒Functionalizing of surface
performance electronics and thus allow
2013
a fast and massive adoption by
consumers
Christine Canet @ 2013
Source: Isorg
⇒Ability to produce - at low costs - low
29

30. 2013
INNOVATION TRENDS FOR THE 21ST
CENTURY
Source: Berkley University - 2012
Christine Canet @ 2013
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31. TOWARDS NEW PRINT
FUNCTIONALITIES
• BEYOND COLORS AND IMAGES, NEW FUNCTIONALITIES BECOME
PRINTABLE
• « SMART OBJECT» : OBJECT WHOSE MAINTENANCE OR FUNCTIONING
ARE
CONTROLLED AND MONITORED BY AN AUTOMATED DEVICE
CAPABLE OF SUBSTITUTING ITSELF, FOR CERTAIN OPERATIONS, FOR THE
HUMAN INTELLIGENCE
• NOT TO BE MIXED : « SMART » PAPER ≠ ACTIVE PAPER
2013
 « Smart » paper : has the ability to autonomously
communicate and owns electronic components to interpret
external data
 Active paper : reacts under external stimuli inducing change
of properties, without any electronic components
Christine Canet @ 2013
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32. THE INDUSTRIAL PRINT MARKET
• A TOTAL VALUE ESTIMATED TO BE €80 BILLION
• WITH A 11% CAGR FOR INDUSTRIAL INKJET, AND ESTIMATED TOTAL MARKET GROWTH
TO REACH
€100 BILLION IN 10 YEARS, THE INDUSTRIAL SECTOR REPRESENTS AN
AWESOME OPPORTUNITY FOR PRINT TECHNOLOGY
• MANUFACTURING IS UNDERGOING A TECHNOLOGICAL TRANSFORMATION AND PRINT
TECHNOLOGY IS BEING ADDED TO A VARIETY OF PROCESSES ACROSS A WIDE SPECTRUM
OF INDUSTRIES, FROM INTERIOR DECOR TO MEDICAL, FROM AUTOMOTIVE TO
CERAMICS, FROM 3-D TO PRINTED ELECTRONICS
• FEATURING INDUSTRIAL INKJET, 3D AND STATE OF THE ART SPECIALITY PRINT, THE
PERFECT PLATFORM FOR INNOVATIVE TECHNOLOGIES THAT WILL ENHANCE, ENRICH AND
2013
IMPROVE THEIR MANUFACTURING PROCESS.
Source: IT Strategies - 2013
Christine Canet @ 2013
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33. 4. FEW EXAMPLES ...
2013
INSTITUT DES COMMUNICATIONS
GRAPHIQUES DU QUÉBEC

34. 2013
THE AD IN THE NEWSPRINT
BECOMES DYNAMIC…
Source: Midalia - 2012
Christine Canet @ 2013
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35. 2013
THE AD IS PRINTED IN RELIEF …
Source: Mobile Touch - 2012
Christine Canet @ 2013
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36. 2013
AND OLD THINGS BECOME NEW
AGAIN …
Source: General Electric- 2013
Christine Canet @ 2013
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37. CREATING A LINK BETWEEN THE PRINT (i.e.:
PHYSICAL WORLD) AND THE DIGITAL WORLD
COMPONENTS
AND SYSTEMS EXTENDING PRINT
FUNCTIONALITIES FAR BEYOND THE TRADITIONAL
AND
VISUAL
INTERPRETATION
OF
TEXTS
AND
IMAGES
• 2D OR 3D CODE
SECUTRACE™
REALITY, VISUAL
READINGS
: QR, QR+™ &
CODES,
SEARCH
AUGMENTED
CARRIED
OUT
BY
2013
SMARTPHONE
⇒ Link between virtual media and prints
Christine Canet @ 2013
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38. VARIOUS CODES: QR, QR+™, SECUTRACE™
CODES …
Source: Mobilead - 2012
2013
Source: Kurz - 2012
• Redirection to
a website
• Print
complemented
by DAM
• Esthetical aspect of the
code
• Redirection to a website
• Print complemented by
DAM
• Esthetical aspect of the
code
• Redirection to a website /
Tracability / Security level
• Print complemented by
DAM
Christine Canet @ 2013
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39. 2013
INTEGRATION OF AUGMENTED REALITY
Christine Canet @ 2013
39

40. FROM TRADITIONAL PRINTS TO
SMART PRINTS
COMPONENTS
AND SYSTEMS EXTENDING PRINT
FUNCTIONALITIES FAR BEYOND THE TRADITIONAL
AND
VISUAL
INTERPRETATION
OF
TEXTS
AND
IMAGES
• PRINTED ELECTRONICS
2013
⇒ Link between the print industry and the
electronic sector
Christine Canet @ 2013
40

41. WHAT’S NEXT?...NFC (1)
• NON-CONTACT
SYSTEM OF COMMUNICATION BASED
ON RADIOFREQUENCY USING A COUPLE MADE OF AN
2013
ANTENNA / A BLUE CHIP
Source: The Centre for Process Innovation - 2012
Christine Canet @ 2013
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42. 2013
NFC PERMITS TO TRACK, SECURE
TRANSACTION ….
Source: Lopec - 2012
Christine Canet @ 2013
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43. WHAT’S NEXT?...NFC (2)
• PASSIVE NFC CHIP: PRINTABLE NFC TYPE, LOW
2013
COST, NOT REQUIRING ANY POWER SUPPLY
Source: E-Restaurant NFC - 2012
Christine Canet @ 2013
43

44. 2013
INTEGRATION OF ELECTRONIC
COMPONENTS…
Christine Canet @ 2013
44

45. FUNCTIONAL INKS (1)
• ELECTROLUMINESCENT
INKS (EL)
Source: Ynvisible - 2013
Source: Cetis - 2012
2013
Source: Cetis - 2012
Christine Canet @ 2013
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46. FUNCTIONAL INKS (2)
• « X-CHROMES » INK TYPE
 Electrochromic,
 Thermochromic
 Hydrochromic
 Photochromic
Source: Ynvisible - 2013
2013
Source: SolarActive
Int. - 2012
Source: Coors-2011
Christine Canet @ 2013
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47. FUNCTIONAL INKS (3)
• INKS REACTING TO THE
ENVIRONMENT, GAS, CHEMI
CAL COMPONENTS
2013
Source: TO-GENKYO-2011
Christine Canet @ 2013
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48. FUNCTIONAL INKS (3)
• CONDUCTIVE
&
SEMI-
CONDUCTIVE INKS AS WELL
AS DI-ELECTRICS
2013
Source: Ciba-2011
Source: ED Juline-2012
Christine Canet @ 2013
48

49. PRINTED ELECTRONICS
• ULTRA-THIN
• ULTRA-LIGHT
• FLEXIBLE
Source: Flextech-2013
2013
• LOW COSTS
Source: ASME-2012
Christine Canet @ 2013
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50. 2013
MAIN FIELDS OF APPLICATION
Source: OE-A Roadmap-2009
Christine Canet @ 2013
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51. FEW EXAMPLES (1)
2013
Source: Thin Film electronics-2013
Source: KYP Plc-2012
Christine Canet @ 2013
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52. 2013
IN THE PHARMACEUTICAL PACKAGING
Source: Stora Enso- 2011
Christine Canet @ 2013
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53. 2013
IN THE FOOD PACKAGING
Christine Canet @ 2013
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54. 2013
WHAT’S GOING ON WHEN CAPAPILITIES OF PRINTING
TECHNOLOGIES AND DIGITAL ASSETS ARE COMBINED
TO DESERVE CREATIVE PROJECTS ….
Source : RSA- 2012
Christine Canet @ 2013
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55. 2013
SKY IS THE LIMIT ….
Source : MID Sweden- 2013
Christine Canet @ 2013
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56. 2013
AN AMAZING EXAMPLE!
Christine Canet @ 2013
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57. 5. CONCLUSIONS
2013
INSTITUT DES COMMUNICATIONS
GRAPHIQUES DU QUÉBEC
Source : Social Literacy Today

58. A DRASTIC CHANGE
Electronics
Printing industry
2013
ICT
Christine Canet @ 2013
58

59. 2013
FILLING THE GAP BETWEEN THE DIGITAL
AND THE PRINTING WORLDS
Christine Canet @ 2013
59

60. 2013
MULTIPLICATION OF HIGH VALUEADDED PRINTS
Source : ThinFilms - 2013

61. NEW PRINTED APPLICATIONS
2020
•
DEVELOPMENT
OF
The printing platform
PRINTED
APPLICATIONS
becomes a true LEVEL OF
WITH HIGHER
manufacturing
COMPLEXITY
platform aiming to
• DEVELOPMENT OF SIMPLE
produce low costs
SMART COMPONENTS
electronics products
•
Alone

Time scale

In combination
DEVELOPMENT
OF ACTIVE
PRINTS
TRADITIONAL
PRINTS
2013
2013
Christine Canet @ 2013
61

62. THE QUESTION IS …
• NOT WHETHER IT WILL HAPPEN OR NOT
⇒THE REAL QUESTION IS WHEN WILL THIS CONVERGENCE
HAPPEN…
• NOT WHETHER COMPETITORS ARE EXPLORING THESE AVENUES
⇒ RR DONNELLEY
IN 2008, PRODUCTION OF THE 75TH ANNIVERSARY ESQUIRE
ISSUE
IN 2012, INVESTMENT INTO SOLICORE (A PRODUCER OF ONE
OF THE MOST PROMISING ULTRA THIN PRINTED BATTERY)
2013
IN 2012, SIGNATURE OF A R$D AGREEMENT WITH PMTUC
CHEMNITZ & BASF TO DEVELOP PRINTED ELECTRONICS….
IN 2013, INVESTMENT INTO CAPABILITIES TO PRODUCE NFC
TAGS AIMING TO BE EMBEDDED INTO PRINTS
Christine Canet @ 2013
62

63. 2013

64. 2013
AND IT IS ACCELERATING …
Source : Plastic Logic – April 2013
Christine Canet @ 2013
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65. 2013
THANK YOU FOR YOUR KIND
ATTENTION!
ccanet@icgq.qc.ca
Christine Canet @ April 2013
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