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A facilitator is not a team leader

A team leader usually…                A facilitator usually…
•   Sets agenda                       •   Ensures an agenda is set.

•   Plans the meeting                 •   Discusses plan and advise
                                          team leader/manager on how
                                          the meeting should be run to
                                          improve effectiveness.
•   Contributes directly to achieve   •   Ensures that the team makes
    the task                              a plan of the activities needed
                                          to be undertaken and that
                                          roles are allocated.
•   Supports individuals              •   Observes team behaviour and
                                          feedback to the team leader.
                                          Provides in session
                                          management of dysfunctional
                                          behaviour.
•   Participates in review of         •   Manages review of the
    meeting / process                     meeting / process
A set of “consulting” roles
- what is your preferred role??

                                 Counsellor                  Coach                Partner
                                  "You do it;          “You do it; How can       "We will do it
                               I will control the       I guide you to find   together and learn
                                   process"              the correct path”     from each other."
Maintain control of process




                                  Facilitator               Teacher               Modeller

                                   "You do it;           "Here are some        "I will do it; you
                                 I will attend to       principles you can     watch so you can
                                  the process."          use to solve this     learn from me."
                                                            problem."


                              Reflective observer       Technical adviser     Hands-on expert

                                "You do it; I will      "I will answer your    "I will do it for
                               watch and tell you        questions as you            you;
                              what I see and hear."         go along.”          I will tell you
                                                                                what to do."


                                                    Providing solution / answer
Key phases in the facilitation process
 Before a workshop                           During the workshop                      End of/ after workshop




      Prepare                  Focus               Plan                 Do                  Review




Identify and define      Agree purpose of      Get agreement       Facilitate group       Review process
purpose, objectives,     workshop and aim      on process,         processes              and results from
roles, process and       to contract with      agenda and                                 meeting
output of meeting                                                  Encourage
                         the participants      timing
                                                                   participation          Agree on next
Prepare and contract     “Contract” ….         Prepare to be                              steps
on objectives, process     • Objectives        flexible            Summarise,
and roles with project     • Expectations                                                 Debrief with team
                           • Ground rules                          check for
SPONSOR                    • Scope                                 agreement and          leader
                           • Level of
                             participation                         push for action.
                           • Next steps
Hints and tips when facilitating
                                                                                                                                                      After
            Before                         In the                           In the                              In the
                                                                                                                                                     meeting
            meeting                       meeting                          meeting                             meeting



        Prepare                         Focus                             Plan                                   Do                               Review


•   What levels of goal is      •   Engage the group            •   Plan the process (stages, •    Separate emotions/issues from           •   Ask somebody else in the
    appropriate?                                                    timings, milestones,           people                                      group to summarise (not
                                •   Contract with the group
                                                                    signposting)              •    Adopt the appropriate style                 you)
•   What communication              (ground rules).
    with stakeholders is                                        •   Agree and draw the plan •      Say what you see                        •   Give a sense of closure
                                •   Set shared/owned
    required?                                                       but but be ready to be  •      Be flexible if you find the goalposts
                                    objectives                                                                                             •   Leave it on a high note
                                                                    flexible                       shift
•   Do I know my audience?
                                •   Keep visible records as                                •       Use the group‟s language and            •   Plan the next steps
                                                                •   Ensure there is
•   Do I need to manage             you go for ground rules,                                       terminology                                 together
                                                                    understanding and
    people‟s expectations?          objectives and output
                                                                    commitment to the plan •       Encourage participation from all        •   Think about your own
•   Are my aims realistic?      •   Clearly define your role.                                  •   Use the full range of question types        personal development
                                                                •   Agree any roles or
                                    Be sure understanding of                                                                                   (what did I do
•   What is the best                                                responsibilities. Delegate •   Ensure visual aids and flipchart
                                    „facilitator‟ is shared                                                                                    well/badly?)
    environment?                                                    key roles such as a time       writing is readable
    (room, layout props etc.)   •   Set an appropriate              keeper and a writing       •   Get all the issues out on the table     •   Gather formal and
                                    emotional tone for the          assistant
•   What hidden agendas                                                                        •   Show respect and empathy                    informal feedback from
                                    event
    could there be?                                             •   Agree what will                                                            the group
                                                                                               •   Voice others‟ opinions in neutral tone
                                •   Consider asking the group       constitute a decision          and language
•   What will be a good                                                                                                                   •    Follow up the meeting
                                    what they think the             (e.g. majority vote,
    agenda to put to the                                                                       •   Draw the fire and protect the               with some communication
                                    purpose is (may raise           consensus, unanimous
    group?                                                                                         vulnerable                                  at a later date?
                                    hidden agendas)                 agreement)
•   What goes into my                                                                          •   Balance the discussion across the
                                •   Involve everybody – build •     Consider to use                whole group
    introduction?
                                    commitment                      techniques like nominal
•   What problems should I                                          group technique,           •   Use the group creatively
                                •   Test assumptions                                           •   Focus on the group‟s strengths
    anticipate?                                                     solution matrices,
                                •   Understand what the             ranking, fishbowl and      •   Don‟t just hear the loud people
                                    outcomes should be              thinking hats
                                                                                               •   Use the environment to your
                                •   Get the group to own the                                       advantage
                                    responsibility to succeed                                 •    Use breakouts as a time to step back
                                                                                                   and think at a higher level
                                                                                              •    Don‟t be scared of silence
                                                                                              •    The right outcome is more important
                                                                                                   than an outcome!
Session 10: Facilitation
Techniques
Different techniques can be used to vary the atmosphere and
    focus in the group


                                                Driving forward
Create confidence & trust                       • Scaling
• Systemic thinking                             • The Consultant
• Who are you?                                  • Questioning
• Change of behaviour                           • Take a break
                                                • Parking lot

                      Opening up creativity
                      • Ask the guru
                      • SCAMPER
                      • Forced relationships
                      • Brain writing pool                       Narrowing down options
                      • Ideal world                              • Lists and voting rights
                      • Prop analogies                           • Grids
                      • Thinking hats                            • Filtering
                      • “Yes, and..”
                      • Set unrealistic goals
                      • Handling crisis
Systemic thinking
 This exercise enables the group to warm up to each other and also demonstrates
  how people interact with each other dynamically in an organisation


 How to run the exercise:
   Ask all the people in the group to choose two spots in
    the room and stand directly in the middle of these two
    spots
   Now, ask everyone to choose one spot and one person in
    the group, and then stand in the middle of the spot and
    the person
   Then, ask everyone to choose two persons in the group
    and stand in the middle of these two persons
Who are you?

       This exercise provides an easy and quite fun to get to know the group members, and is also
        quite useful to get people to start talking to each other about other things than work

       The main point of the exercise is to group people who have something in common – and
        then change the subject and establish new groups

       An example:
          “Everyone that lives in a house gather by the window, and everyone who lives in a flat assemble by the door.
           The rest of you can go to the whiteboard and gather there”
          “Now, everyone who has a main background from HR gather by the window, everyone with a main
           background from sales go to the whiteboard, while everyone with a background from consulting goes to door”
          Etc

       Other subjects can be e.g. nationality, where you were born, number of siblings, how many
        subordinates you have, favourite colour, type of pets or how many different line managers
        you have had in your career..
Change of behaviour


 This exercise enables the group to warm up to each other and also demonstrates
  how difficult it is to change established patterns

 How to run this exercise:
    1.   Ask the group to walk around until you say “stop”, and start walking again when you say “walk”
    2.   Say “stop” and “walk” a couple of times (“walk”, “walk”, “stop”, “walk”, “stop”, “stop”, etc)
    3.   Inform the group that “stop” now means walk, “walk” means stop
    4.   Say “stop” and “walk” a couple of times (“walk”, “walk”, “stop”, “walk”, “stop”, “stop”, etc)
    5.   Repeat 1-4 above, but this time use the words “jump” and “make a curtsey ”
    6.   Now, say all the words in random order (stop, walk, jump, make a curtsey) - remember that
         “stop” still means “walk”, and “jump” still means “make a curtsey”
Ask the guru
 Seeing the problem through someone else’s eyes brings a
  totally new perspective
 How would the following people approach this problem?
    Hans Christian Andersen
    Charles Darwin
    Walt Disney
    Richard Branson
    Napoleon
    Madonna
 Take initial ideas and keep forcing developments - often
  the best ideas are not the immediate ones
Example - inspiring new ways of
thinking
Guru = Madonna    Implications for the car:
 Changes image   Make it more sporty
                  Adverts to get it noticed
 Controversial
                  Consider movements -balance/suspension
 Dances
                  Consider implications for driver image
 Acts
                  Sound systems
 Sings           Possible to change colours regularly
 Fashion         Use lighting to show best aspects.
 Concerts        Win awards

 Number One      Associate with stars that stand for quality

 Raunchy
SCAMPER checklist
This can be used once a few ideas have been tabled.

This is for both building on ideas and generating new ones.


S ubstitute – one idea for another
C ombine – ideas to make a better one
A dapt – change the idea or the problem
M aximise/minimise – make it bigger or smaller
P ut to other use – use the idea for something else
E liminate – eliminate or go-around the problems, don’t solve it
R everse – think how you could make it worse!
Forced relationships
Take a word or images selected at random, and try to force a relationship
between it and the issue in hand – what new insights are generated?



          Acupunctur                   Snow
                     Wall Street                 Formula 1
               e                      boarding



                                        Oscar
             Tabloids     Dentistry              Nutrition
                                        night



                           Soap                    Space
           Cruiseliners               Plumbing
                          operas                   travel



Example: Find a name for a new - best seller - drink.
Using the words above, the following names spring to my mind: Summer
cruise, nutrition bomb, snow powder…
The brain-writing pool
1. A problem is presented to the group.
2. Each person writes down four or five ideas on an A4
  sheet. These are then placed into the centre of the room.
3. Each person then picks one of the idea sheets and builds
  on the ideas to develop further ideas.
4. The process can be repeated for three or four rounds - it
  can help to play music while this is happening to
  stimulate creative thinking!
5. The facilitator then captures and categorises the ideas.
The ideal world technique
1. Identify and explain the problem.
2. Brainstorm a wish list of all the things which
  solve this problem in an ideal world.
3. Hand out a selection of magazines to the
  group, and ask pairs to build on ideal world
  solutions using words and images - either
  ripping out pictures or jotting down ideas.
4. Each pair presents their images and ideas to
  the rest of the group for further idea building.
Prop analogies
Take a prop out of the bag and find away to link it to the problem
that the group is solving.
Thinking Hats
           Edward de Bono's Six Thinking Hats® proposes six different
           ways of thinking about an idea. By grouping the hats into 3
            pairs you open up new angles by asking suitable questions



               Information available                    Alternatives and
               and needed                               creative ideas

Facts v                                Creativity
Feelings          Intuition,           v                    Overview of the
                  feelings and         Structure            process
                  hunches


                                 Values and benefits
                                 Why something might work
             Strengths
             v                     Cautions and difficulties
             Weaknesse             Where things might go wrong
             s
Red and White – Facts v Feeling

  White Hat - neutral and detached thinking
  What are the facts?
  What information is missing?
  What further research do I need to do?
  What does logic tell me to do?

  Red Hat - intuitive thinking
  How do I feel about it?
  What's my gut reaction?
  What's my hunch?
  How should I investigate my hunches?
Yellow and Black – Strengths v
Weaknesses
      Black Hat - logical thinking (negative)
      What's the bad news?
      What (factual, logistical, or ethical) problems do we see?
      Where is the strategy weak?
      What are the biggest threats?

      Yellow Hat - logical thinking (positive)
      What's the good news?
      What benefits do we see?
      What parts of our strategy demonstrate a strength?
      What are we confident of?
Green and Blue – Creativity v
Structure
      Green Hat - creative thinking
      What are the possibilities?
      What haven’t I thought of yet?
      What are the other ways of looking at this?
      -
      Blue Hat - procedural thinking
      Where do I go from here?
      Is it time for a summary?
      What are the consequences?
Scaling
•       Used to rank for example performance on a scale from 1-10
•       First you rank “as is” on the scale and describe WHY
•       Then you increase the score by max 2 on the scale, and describe “to
        be” and actions needed
•       Finally you describe max on the scale and actions needed


10
             •F
             •G

    7                ”To be” - areas of improvement
             •D
             •E
    5
             •A
             •B      ”As is” – what you are good at today
             •C
The consultant
 Useful when the group is stuck, lacks energy, is frustrated, or in other ways needs
   another perspective to move on

 Ask the group to gather in a corner of the room. Tell them that they are now
   consultants with an assignment to analyse the meeting they just attended

 Help the group by asking them questions like
     “What sort of behaviour do you see in this group?”
     “Why does the group appear to be stuck in the same discussion over an over again?”
     “What sort of advice will you give the group (alt.: a special person) in the group to help them
      move forward?”

 Note that the group members are not allowed to use names or personal pronoun.
   Use e.g “the man in the blue shirt”, even if they are talking about themselves
Lists and voting rights
•   Consider sensible criteria: e.g. likely market value, risk, speed to
    market, fit with current brand positioning.
•   Give everyone 3 votes and mark their choices against the long list
    of ideas with ticks or stars – take the most popular ideas forward
    for further development.
•   Ideas can also be quickly classified into groups e.g fast to market,
    high market potential etc
•   This is an informal approach which has the advantages of speed
    and buy-in, and provides a start point for screening.
•   It‟s sensible to review all the ideas again later in order to ensure
    nothing has been missed.
Grids
 Identify key criteria for evaluating ideas and set up
  two-dimensional
  grids to screen each idea (this works well with post-it
  notes)            Impact on performance
 Criteria should fit with overall strategy
                                  Fit with existing
                                  resources
Filtering ideas
 Eliminates the least useful ideas by filtering through
  objective criteria
 Appropriate when the need to cut down the number of
  ideas is more important than the need to preserve
  their variety.
 Choose objective criteria to act as filters. The earlier
  criteria should be designed to screen out a lot of ideas,
  whereas later ones should provide more refined filters.
 Example:
   1st filter: Evidence of market need?
   2nd filter Ready for testing in under 6 months?
   3rd filter: Strategic fit?
What technique is the most appropriate depends on the situation in
    question?


                                                Driving forward
Create confidence & trust                       • Scaling
• Systemic thinking                             • The Consultant
• Who are you?                                  • Questioning
• Change of behaviour                           • Take a break
                                                • Parking lot

                      Opening up creativity
                      • Ask the guru
                      • SCAMPER
                      • Forced relationships
                      • Brain writing pool                       Narrowing down options
                      • Ideal world                              • Lists and voting rights
                      • Prop analogies                           • Grids
                      • Thinking hats                            • Filtering
                      • “Yes, and..”
                      • Set unrealistic goals
                      • Handling crisis

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A facilitator is not a team leader

  • 1.
  • 2. A facilitator is not a team leader A team leader usually… A facilitator usually… • Sets agenda • Ensures an agenda is set. • Plans the meeting • Discusses plan and advise team leader/manager on how the meeting should be run to improve effectiveness. • Contributes directly to achieve • Ensures that the team makes the task a plan of the activities needed to be undertaken and that roles are allocated. • Supports individuals • Observes team behaviour and feedback to the team leader. Provides in session management of dysfunctional behaviour. • Participates in review of • Manages review of the meeting / process meeting / process
  • 3. A set of “consulting” roles - what is your preferred role?? Counsellor Coach Partner "You do it; “You do it; How can "We will do it I will control the I guide you to find together and learn process" the correct path” from each other." Maintain control of process Facilitator Teacher Modeller "You do it; "Here are some "I will do it; you I will attend to principles you can watch so you can the process." use to solve this learn from me." problem." Reflective observer Technical adviser Hands-on expert "You do it; I will "I will answer your "I will do it for watch and tell you questions as you you; what I see and hear." go along.” I will tell you what to do." Providing solution / answer
  • 4. Key phases in the facilitation process Before a workshop During the workshop End of/ after workshop Prepare Focus Plan Do Review Identify and define Agree purpose of Get agreement Facilitate group Review process purpose, objectives, workshop and aim on process, processes and results from roles, process and to contract with agenda and meeting output of meeting Encourage the participants timing participation Agree on next Prepare and contract “Contract” …. Prepare to be steps on objectives, process • Objectives flexible Summarise, and roles with project • Expectations Debrief with team • Ground rules check for SPONSOR • Scope agreement and leader • Level of participation push for action. • Next steps
  • 5. Hints and tips when facilitating After Before In the In the In the meeting meeting meeting meeting meeting Prepare Focus Plan Do Review • What levels of goal is • Engage the group • Plan the process (stages, • Separate emotions/issues from • Ask somebody else in the appropriate? timings, milestones, people group to summarise (not • Contract with the group signposting) • Adopt the appropriate style you) • What communication (ground rules). with stakeholders is • Agree and draw the plan • Say what you see • Give a sense of closure • Set shared/owned required? but but be ready to be • Be flexible if you find the goalposts objectives • Leave it on a high note flexible shift • Do I know my audience? • Keep visible records as • Use the group‟s language and • Plan the next steps • Ensure there is • Do I need to manage you go for ground rules, terminology together understanding and people‟s expectations? objectives and output commitment to the plan • Encourage participation from all • Think about your own • Are my aims realistic? • Clearly define your role. • Use the full range of question types personal development • Agree any roles or Be sure understanding of (what did I do • What is the best responsibilities. Delegate • Ensure visual aids and flipchart „facilitator‟ is shared well/badly?) environment? key roles such as a time writing is readable (room, layout props etc.) • Set an appropriate keeper and a writing • Get all the issues out on the table • Gather formal and emotional tone for the assistant • What hidden agendas • Show respect and empathy informal feedback from event could there be? • Agree what will the group • Voice others‟ opinions in neutral tone • Consider asking the group constitute a decision and language • What will be a good • Follow up the meeting what they think the (e.g. majority vote, agenda to put to the • Draw the fire and protect the with some communication purpose is (may raise consensus, unanimous group? vulnerable at a later date? hidden agendas) agreement) • What goes into my • Balance the discussion across the • Involve everybody – build • Consider to use whole group introduction? commitment techniques like nominal • What problems should I group technique, • Use the group creatively • Test assumptions • Focus on the group‟s strengths anticipate? solution matrices, • Understand what the ranking, fishbowl and • Don‟t just hear the loud people outcomes should be thinking hats • Use the environment to your • Get the group to own the advantage responsibility to succeed • Use breakouts as a time to step back and think at a higher level • Don‟t be scared of silence • The right outcome is more important than an outcome!
  • 7. Different techniques can be used to vary the atmosphere and focus in the group Driving forward Create confidence & trust • Scaling • Systemic thinking • The Consultant • Who are you? • Questioning • Change of behaviour • Take a break • Parking lot Opening up creativity • Ask the guru • SCAMPER • Forced relationships • Brain writing pool Narrowing down options • Ideal world • Lists and voting rights • Prop analogies • Grids • Thinking hats • Filtering • “Yes, and..” • Set unrealistic goals • Handling crisis
  • 8. Systemic thinking  This exercise enables the group to warm up to each other and also demonstrates how people interact with each other dynamically in an organisation  How to run the exercise:  Ask all the people in the group to choose two spots in the room and stand directly in the middle of these two spots  Now, ask everyone to choose one spot and one person in the group, and then stand in the middle of the spot and the person  Then, ask everyone to choose two persons in the group and stand in the middle of these two persons
  • 9. Who are you?  This exercise provides an easy and quite fun to get to know the group members, and is also quite useful to get people to start talking to each other about other things than work  The main point of the exercise is to group people who have something in common – and then change the subject and establish new groups  An example:  “Everyone that lives in a house gather by the window, and everyone who lives in a flat assemble by the door. The rest of you can go to the whiteboard and gather there”  “Now, everyone who has a main background from HR gather by the window, everyone with a main background from sales go to the whiteboard, while everyone with a background from consulting goes to door”  Etc  Other subjects can be e.g. nationality, where you were born, number of siblings, how many subordinates you have, favourite colour, type of pets or how many different line managers you have had in your career..
  • 10. Change of behaviour  This exercise enables the group to warm up to each other and also demonstrates how difficult it is to change established patterns  How to run this exercise: 1. Ask the group to walk around until you say “stop”, and start walking again when you say “walk” 2. Say “stop” and “walk” a couple of times (“walk”, “walk”, “stop”, “walk”, “stop”, “stop”, etc) 3. Inform the group that “stop” now means walk, “walk” means stop 4. Say “stop” and “walk” a couple of times (“walk”, “walk”, “stop”, “walk”, “stop”, “stop”, etc) 5. Repeat 1-4 above, but this time use the words “jump” and “make a curtsey ” 6. Now, say all the words in random order (stop, walk, jump, make a curtsey) - remember that “stop” still means “walk”, and “jump” still means “make a curtsey”
  • 11. Ask the guru  Seeing the problem through someone else’s eyes brings a totally new perspective  How would the following people approach this problem?  Hans Christian Andersen  Charles Darwin  Walt Disney  Richard Branson  Napoleon  Madonna  Take initial ideas and keep forcing developments - often the best ideas are not the immediate ones
  • 12. Example - inspiring new ways of thinking Guru = Madonna Implications for the car:  Changes image Make it more sporty Adverts to get it noticed  Controversial Consider movements -balance/suspension  Dances Consider implications for driver image  Acts Sound systems  Sings Possible to change colours regularly  Fashion Use lighting to show best aspects.  Concerts Win awards  Number One Associate with stars that stand for quality  Raunchy
  • 13. SCAMPER checklist This can be used once a few ideas have been tabled. This is for both building on ideas and generating new ones. S ubstitute – one idea for another C ombine – ideas to make a better one A dapt – change the idea or the problem M aximise/minimise – make it bigger or smaller P ut to other use – use the idea for something else E liminate – eliminate or go-around the problems, don’t solve it R everse – think how you could make it worse!
  • 14. Forced relationships Take a word or images selected at random, and try to force a relationship between it and the issue in hand – what new insights are generated? Acupunctur Snow Wall Street Formula 1 e boarding Oscar Tabloids Dentistry Nutrition night Soap Space Cruiseliners Plumbing operas travel Example: Find a name for a new - best seller - drink. Using the words above, the following names spring to my mind: Summer cruise, nutrition bomb, snow powder…
  • 15. The brain-writing pool 1. A problem is presented to the group. 2. Each person writes down four or five ideas on an A4 sheet. These are then placed into the centre of the room. 3. Each person then picks one of the idea sheets and builds on the ideas to develop further ideas. 4. The process can be repeated for three or four rounds - it can help to play music while this is happening to stimulate creative thinking! 5. The facilitator then captures and categorises the ideas.
  • 16. The ideal world technique 1. Identify and explain the problem. 2. Brainstorm a wish list of all the things which solve this problem in an ideal world. 3. Hand out a selection of magazines to the group, and ask pairs to build on ideal world solutions using words and images - either ripping out pictures or jotting down ideas. 4. Each pair presents their images and ideas to the rest of the group for further idea building.
  • 17. Prop analogies Take a prop out of the bag and find away to link it to the problem that the group is solving.
  • 18. Thinking Hats Edward de Bono's Six Thinking Hats® proposes six different ways of thinking about an idea. By grouping the hats into 3 pairs you open up new angles by asking suitable questions Information available Alternatives and and needed creative ideas Facts v Creativity Feelings Intuition, v Overview of the feelings and Structure process hunches Values and benefits Why something might work Strengths v Cautions and difficulties Weaknesse Where things might go wrong s
  • 19. Red and White – Facts v Feeling White Hat - neutral and detached thinking What are the facts? What information is missing? What further research do I need to do? What does logic tell me to do? Red Hat - intuitive thinking How do I feel about it? What's my gut reaction? What's my hunch? How should I investigate my hunches?
  • 20. Yellow and Black – Strengths v Weaknesses Black Hat - logical thinking (negative) What's the bad news? What (factual, logistical, or ethical) problems do we see? Where is the strategy weak? What are the biggest threats? Yellow Hat - logical thinking (positive) What's the good news? What benefits do we see? What parts of our strategy demonstrate a strength? What are we confident of?
  • 21. Green and Blue – Creativity v Structure Green Hat - creative thinking What are the possibilities? What haven’t I thought of yet? What are the other ways of looking at this? - Blue Hat - procedural thinking Where do I go from here? Is it time for a summary? What are the consequences?
  • 22. Scaling • Used to rank for example performance on a scale from 1-10 • First you rank “as is” on the scale and describe WHY • Then you increase the score by max 2 on the scale, and describe “to be” and actions needed • Finally you describe max on the scale and actions needed 10 •F •G 7 ”To be” - areas of improvement •D •E 5 •A •B ”As is” – what you are good at today •C
  • 23. The consultant  Useful when the group is stuck, lacks energy, is frustrated, or in other ways needs another perspective to move on  Ask the group to gather in a corner of the room. Tell them that they are now consultants with an assignment to analyse the meeting they just attended  Help the group by asking them questions like  “What sort of behaviour do you see in this group?”  “Why does the group appear to be stuck in the same discussion over an over again?”  “What sort of advice will you give the group (alt.: a special person) in the group to help them move forward?”  Note that the group members are not allowed to use names or personal pronoun. Use e.g “the man in the blue shirt”, even if they are talking about themselves
  • 24. Lists and voting rights • Consider sensible criteria: e.g. likely market value, risk, speed to market, fit with current brand positioning. • Give everyone 3 votes and mark their choices against the long list of ideas with ticks or stars – take the most popular ideas forward for further development. • Ideas can also be quickly classified into groups e.g fast to market, high market potential etc • This is an informal approach which has the advantages of speed and buy-in, and provides a start point for screening. • It‟s sensible to review all the ideas again later in order to ensure nothing has been missed.
  • 25. Grids  Identify key criteria for evaluating ideas and set up two-dimensional grids to screen each idea (this works well with post-it notes) Impact on performance  Criteria should fit with overall strategy Fit with existing resources
  • 26. Filtering ideas  Eliminates the least useful ideas by filtering through objective criteria  Appropriate when the need to cut down the number of ideas is more important than the need to preserve their variety.  Choose objective criteria to act as filters. The earlier criteria should be designed to screen out a lot of ideas, whereas later ones should provide more refined filters.  Example:  1st filter: Evidence of market need?  2nd filter Ready for testing in under 6 months?  3rd filter: Strategic fit?
  • 27. What technique is the most appropriate depends on the situation in question? Driving forward Create confidence & trust • Scaling • Systemic thinking • The Consultant • Who are you? • Questioning • Change of behaviour • Take a break • Parking lot Opening up creativity • Ask the guru • SCAMPER • Forced relationships • Brain writing pool Narrowing down options • Ideal world • Lists and voting rights • Prop analogies • Grids • Thinking hats • Filtering • “Yes, and..” • Set unrealistic goals • Handling crisis