3. ABOUT YOUTUBE.COM
Popular free video sharing website.
It lets users upload, view, and share video clips.
Videos can be rated, and the average rating and
the number of times a video has been watched are
both published.
5. YOUTUBE
Headquarters : San Bruno, California.
Area served : worldwide
Owner:
YouTube LLC (2005-2006)
Google Inc. (2006-present)
Launched : 14 February 2005
6. COMPANY BACKGROUND
Idea from Hurley and Chen during early months of
2005.
After they had experienced difficulty sharing videos that
had been shot at a dinner party at Chen's apartment.
The name and logo of the company are an allusion to
the cathode ray tube, a display device used since the
early days of electronic television.
7. YouTube began as a venture-funded technology startup,
primarily from a US$11.5 million investment by Sequoia
Capital between November 2005 and April 2006.
In October 2006, Google Inc. announced that it had
acquired YouTube for US$1.65 billion in Google stock,
and the deal was finalized on November 13, 2006.
On March 31, 2010, the YouTube website launched a
new design, with the aim of simplifying the interface and
increasing the time users spend on the site.
8. IT APPLICATIONS (PLAYBACK)
Viewing YouTube videos on a personal computer
requires the Adobe Flash Player plug-in to be
installed in the browser.
January 2010, YouTube launched new version of
the site that uses built-in multimedia capabilities
that support HTML5 standards.
Allows videos to be viewed without requiring Adobe
Flash Player or any other plug-in to be installed.
9. IT APPLICATIONS (UPLOADING)
YouTube accepts videos uploaded in most
container formats, including .AVI, .MKV, .MOV,
.MP4, DivX, .FLV, and .ogg and .ogv.
These include video formats such as MPEG-4,
MPEG, and .WMV.
It also supports 3GP, allowing videos to be
uploaded from legacy mobile phones.
10. BUSINESS MODEL
Value of Proposition
• Users can watch and download videos for free.
• Share videos with others for no charge of price.
Revenue Model
• Advertising – only text advertisements are available. But
pre-roll, post-roll, or interstitial video ads may be right
around the corner.
• Subscription - The subscription would eliminate ads and
provide better streaming quality.
• Affiliate - YouTube only benefits when a user buys or pays
for the given service displayed on the side of the page.
• Content - Users upload their videos and smack a price on
them. If people download them and they sell, the user gets
paid out and YouTube receives a commission on the sale.
12. BUSINESS MODEL
Competitive Advantage
• Display a wide variety of user-generated video content including
movie clips, TV clips and music clips as well as amateur content
such as video blogging and short original video.
13. BUSINESS MODEL
Market Strategy
• The marketing strategy of YouTube is to have a mass
amount of YouTube users at your disposal to generate
hype and activity within the video clip page. The more
connections you have with top publishers and social
media users, the easier it is to make a video go viral
through the help of such entities. The hyping process
for most viral videos is artificial so creating them is all
about having numbers and connections.
14. SUCCESS STORY : YOUTUBE FEATURES
Why YouTube became a phenomenon?
it was both easy and edgy
You can watch videos on the site without downloading any
software or even registering.
The management team of Youtube is very efficient
Once an obscure (porn-making) video are being posted, user
can flagged and Youtube will have it remove, usually very
quickly.
The homepage design is very user-friendly.
the video in the top-right section of the home page is an
advertisement, even though it doesn't always look like one.
15. SUCCESS STORY :
5 SECRET OF YOUTUBE’S SUCCESS
1. They looked up and elevated the
abnormalities.
Some videos which have made others an internet
superstarts overnight :
“Charlie bit me”.
16. SUCCESS STORY :
5 SECRET OF YOUTUBE’S SUCCESS
2. It got creative with advertising.
The difference Youtube and Google as is, Youtube
users are more diverse needs.
Let say you want to watching a video.You can
choose a long commercial or you can skip it.
For the sponsor part, this idea is better because
the user who wanted to see the ads are the
people who will choose to buy it.
17. LESSON LEARNED
To create something new, all you have to do is to
find a problem and provide the solutions. It may
helps others who have the same problem as you.
