The document discusses social marketing for trade show professionals. It defines social marketing and explains why it is important. It outlines various social media tools and how to choose the right ones for different goals. The document provides tips on getting started with social marketing and maintaining a presence. It also includes a case study of a tech conference that found success through social marketing.
Investment in The Coconut Industry by Nancy Cheruiyot
Social Marketing Tools Trade Show Professionals
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2. Adler Display presents Social Marketing for the Trade Show Professional Guest Speakers: Kris McCurry, EVP, Brave New Markets Sara Nieburg, VP, Brave New Markets Welcome
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5. Why is Social Marketing Important? http://current.com/items/89891774_twouble-with-twitters.htm
Welcome to Social Marketing for the Trade Show Professional. As you may or may not know, Adler Display holds trade show related seminars twice a year. How many people have attended one of our seminars in the past? In previous seminars, we have covered a wide variety of topics pertaining to how to make the most of your trade show budget, how to get people to your booth, and how to have an engaging trade show presence. But never before have we even touched on how Social Marketing fits into trade show promotion and customer engagement. Why? Because Social Marketing, while not necessarily new, is just now starting to take a strong foothold in the way businesses are marketing their products and services. And because this marketing medium is so new, bare with us as we present the information that we know thus far. It is quite possible that we will hear questions that we simply don’t have the answer to. If we do, we will be sure to follow up after the seminar with the answers. With that said, let’s review what we will be covering today.