South Asia Travel Hospitality MICE Summit -2010 Value Proposal
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A Common Forum for Travel Hospitality MICE and other Stakeholders to Share Knowledge, Educate, Network, Exchanges, Business Development, Celebrate, Reward, Recognize for AII Things Hospitality- Positive Pete Enterprises LLC.
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- 1. HRA Hospitality Travel Summit - Value Proposal Prosenjit “ Pete” Ghosh CEO & Principal Consultant, Hospitality Research & Analysis, Consultants, USA Global Economy Demands Global Solutions 03/09/10 Copyright 1996-2001 © Dale Carnegie & Associates, Inc.
- 8. A Common Forum for QA in Hospitality and Travel and Destination Management 03/09/10 TRAVEL SUMMIT FORUM AWARDS RECEPTION
Notes de l'éditeur
- Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
- Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
- Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
- To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
- To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.