We all know that social media is one of the keys for modern news organizations to interact with their users and to reach them. But not all of us know how to successfully deal with social media in our everyday worklife. Lisa Stadler is working as a social media manager for four years now. She is talking about the integration of social media into all important departments of Austria's biggest online newspaper derStandard.at.

1. SOCIAL MEDIA IN THE
NEWSROOM
How the Austrian newspaper derStandard.at is using social media
Lisa Stadler

2. INTRO

3. • Daily newspaper
• Online: July 2013: 15.700.000 visits
(Austrian web analysis)
• One of the biggest online
communities
derStandard.at?

4. The newsroom

5. •Social Media Team (me and my colleague Johanna)
•Community and Social Team: Community on our website
Community Team

6. •Morning meeting: getting an overview about today‘s
topics
•Selecting articles to spread them on different platforms
(twitter, facebook, google+), posting breaking news asap
•Monitoring the platforms
•Talking to the users, reacting, answering questions, ...
•Involving users to create content, crowdsourcing
What do we do all day long?

7. Creative content

8. •Adapting news content for social networks.
•
Creative content
reached 250.000
people, sported
on reddit,etc.

9. Employer branding

10. Behind the scenes

11. •
React to internet hypes

12. Using meme formats for news

13. Featuring User Postings

14. Creative content

15. Selling and tracking

16. •is it really worth it?
•Improve our image
•Gain loyal readers
•Increase traffic
•Sell our newspaper
Ok, this is fun, but ...

17. THANK YOU!
FACEBOOK.COM/DERSTANDARDAT
TWITTER.COM/DERSTANDARDAT
TWITTER.COM/LISAPETETE