Credential 2023 - Adtima - EN.pdf

ADTIMA
CREDENTIAL
@2023 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission

TABLE OF CONTENTS
Introduction
Adtima – The No.1
Mobile Publisher in VN
01
Adtima Solutions
Dive into our effective
mobile marketing solutions
02

01_Introduction
Adtima - The No.1 Mobile Publisher
in Vietnam

ADTIMA– THE CREDIBLE PARTNER
IN DIGITAL MARKETING SOLUTIONS
Finance-Payment
Cloud services
Games
Ecosystem
#1 Messaging App
#1 Online News
Platform
#1 Music Platform
Commercial partner

AWARDS & ACHIEVEMENT
Zalo
73.4M
Monthly Active Users
Affirm #1 messaging app
in VietNam
2 Billions
Messages sent daily
6 trophies
at the MMA SMARTIES
Vietnam Awards
ADTIMA
&
Gold Prize of
Asian Digital Media Awards 2022

MORE AWARDS & RECOGNITION
GOLD PRIZE
WAN-IFRA 2022,
Best Feature Photography
01 02 03
GOLD PRIZE
WAN-IFRA 2022,
Best Covid-19-related
Photography
WAN-IFRA 2021,
Asian Digital Media Awards
“Border Congestion”
“Grieving in Quiet: A Funeral
Amidst Covid-19 Pandemic”
04
SILVER PRIZE
WAN-IFRA 2022,
Best Lifestyle Or
Sports Site
Project “Cùng vượt qua
Covid-19”
Chuyên mục
“Lifestyle”
SILVER PRIZE

KEY HIGHLIGHTS
THE #1 NEWS AGGREGATED
PLATFORM IN VIETNAM
THE #1 MUSIC APP IN VIETNAM
with 28 MILLION
MONTHLY ACTIVE USERS
THE #1 E-MAGAZINE IN VIETNAM
PRESTIGE / VISUAL / SOCIAL INFLUENCE
Page views
10B
Sessions
2.9B
Visitors
350M
Publisher partners
100+
Articles daily
4000+
THE #1 MESSAGING APP
IN VIETNAM
with 2 BILLION
DAILY MESSAGE

OUR USER PROFILES
We have…
73.4M
monthly active users
90%
of Viet Nam internet users
Zalo
#1 Messaging app
Zing Mp3
#1 Music app
Zing News
#1 E-magazine in Vietnam
51 49
Gender
34 20 46
Region
Bao Moi
#1 News aggregated platform
52 48
Gender
35 22 43
Region
52 48
Area
6 32 33 29
Age
57 43
Gender
32 23 45
Region
9 24 41 19 7
Age
47 53
Gender
45 55
Area
18-24
25-34
35-44
45-54
55-64
Age
Male
Female
Gender
North
Central
South
Region
Urban
Rural
Area
*Rural : Exclude 6 key cities
31 22 47
Region
U18
18 32 26 13 8 3
Age
64+
1,5
14 30 27 16 8
3,5
Age

CLIENT PORTFOLIO
FMCG
(Including F&B, Dairy)
Personal & Household
Care
Telco &
Electronics
E-commerce
& retailer
Health Tech & App Auto - Real Estate
Banking
Others
(Travel / Tourism / Horeca)

02 _ ADTIMA SOLUTIONS
OVERVIEW
Dive into our effective mobile marketing solutions

Adtima offerings to be considered
1. Multi-screen ads: Diverse ads solutions/ Buying model
2. Screen-less ads: Audio Ad/ Audio Plus
3. Multiverse livestream
4. Zalo Sticker
AWARENESS
1. Research Solution | Brand Lift Survey
2. Data consultancy
INSIGHT &
MEASUREMENT
1. PR & Content MKT Roadmap on Zing News 2023
2. Solution tap on news Báo Mới: Media/ PR Distribution/ BeSpoke Content Hub
3. Music Marketing on Zing MP3: Audio Content/Branded Playlist/ Sponsor Playlist
CONSIDERATION
1. Zalo Notification Service (ZNS) for Customer service
PURCHASE &
BEYOND
1. Lead Acquisition Purpose
2. Zalo Official Account – Brand engagement hub on Zalo
3. Digital Services
CONVERSION
Objectives
OPPORTUNITIES FOR BRAND BY FUNNEL
*New solution in 2023

Adtima helps your brand collect user data and keep track of their
behaviors across Zalo Ecosystem to redefine them in persona.
From that, it is very convenient to reach out to consumers & optimize
the assets (message, visual…) with high-relevant solutions.
Data acquisition
Lead optimization
To minimize duplication rate (exclude)
and enhance performance (lookalike)
Data enrichment
PIONEERING TECHNOLOGY

02
01
• Route-to-market Business Study
Deeply research user behavior for specific
product groups/categories to plan media
and content strategies
• Seasonal Study
Explore extrinsic seasonal factors that impacts
audience behaviors
• Audience Study
Unravel behavioral & psychological aspects
of Vietnamese audience
Synthetic insight & data library
from Adtima studies
Provide numerical measurements to
evaluate campaign effectiveness
ADTIMA AUDIENCE PULSE
• Brand-lift Study
Evaluate campaign effectiveness based
on brand metrics

The whole process of doing data intake, normalization, unifying data to
profile, audience segment creation, creating analytics and insight,
augmentation and activation
Display Video
Mobile Smart TV
Search
Geographic
Demographic
Psychographic
Behavioral
DSPs
Known
Data
Anonymous
Data
Email/ Zalo
Sponsor Messenger
Analytics
insight
COLLECT TRANSFORMATION ACTIVATION
WEB/APP
IOT/OTT
MEDIA
2P / 3P DATA
CRM DATA
COMMERCE
EXTERNAL DATA
MARKETING
Build unified consumer journey & recruit users at early stage with
ADTIMA AUDIENCE MANAGER
AUDIENCE
SEGMENT

AWARENESS
/Key Solutions/
MULTI-SCREEN ADS
Catch user’s attention through
impactful display ad on screen
SCREEN-LESS ADS
Associate with music moment &
connect users by multiple creative
messages via audio jungles
on screenless ad formats
LIVESTREAM SERVICE
Livestream, a combination of
sight and hearing…
STICKER
Catch the conversation with
Zalo Sticker

Mobile In-page
Premium package
across platform
Video ad
CPM
OPTIMIZE
PERFORMANCE
CPC
CPD
CPA
CPL
CPF
• Own all media to maximize awareness with higher SOV
• Block the dates - Associate occasions & brand’s date/ events
• Enhance view-ability with impressive ads size & placements
01 Key feature
02 Diverse booking tactics suitable for your objective:
Maximize brand awareness in a visually impactful way with
MULTI PREMIUM ADS FORMAT
Welcome ad
on App
Masthead
on App
MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE STICKER

More than that, we release a new ad format to enhance interaction
HIGH RISE
HTML Video (autoplay & sound off) Interactive ad
• Impressive size banner on mobile
• Diverse interactive experiences
• X2 THE EFFECTIVENESS
compared with the ads in
the same replacement
01 Key feature
• Platform: Mobile WAP (Zing
News & Báo Mới)
• Pricing model: CPM
02 Ad placement & specs

Reference interactive action on interactive ads:
• Shake
• Blow
• 3D-Cube Slide
• 360 degrees rotation
• Drag and drop
Deliver more relevant content
and creative to users with
INTERACTIVE ADS
CLICK HERE TO EXPLORE MORE

Increase media presence to customer interest in relevant topics
MEDIA BLOCK BY CATEGORY
Demo
Brand can maintain association with specific categories or topic through
media presence on Zing News & Báo Mới
01 Objective
1. Priority to display over CPD packages (SPMH & SPMH retail packages)
2. ~100% SOV of media in all articles in category
3. Companion to all format in package
02 Brand benefit
SỨC KHỎE
Giải trí
Đời sống
Công nghệ
Du lịch
Thể thao Kinh doanh
Buying Model: CPM

New buying type to maximize
REACH & FREQUENCY
Against a particular target audience, as a
reservation booking in particular time
01 Ensure Unique Reach Delivery
Within campaign period for efficiency
02 Control Frequency Cap
Across Adtima platforms (Zing News, BaoMoi, Zing MP3)
Cross devices (App, WAP, PC)
Diversified formats (Full-screen, Standard Display)(*)
Guarantees average Viewability(**)
03 Selective Ad Placements
Package 1 :
Masthead (Mobile & PC)
Package 2: Standard Banner
(Halfpage & Medium Rectangle)

Case studies
Lazada is on its way to be the leading ecommerce platform in
Vietnam. With that being said, Lazada needs to own the pre-Tet
window where users are most active in shopping and echo such
impact along the Tet’s days
Objective: Maximize awareness and interaction with Lazada on
all online media channels across Adtima ecosystem
Strategy:
• Maximum coverage for Lazada on key dates across Adtima
ecosystem.
• Go beyond display, catch attention and build top of mind using
content marketing and Zalo stickers.
OUTCOME
188M
Impressions
~1%
CTR
+7%
Top of mind
+4%
Brand awareness
74%
CR from awareness to consideration
1,5M
Sticker download
2,7M
Sticker chat
LAZADA
“MỞ RA TẾT MỚI”

BANKING - FINANCE REAL ESTATE HEALTH
MORE CASE STUDIES IN DIFFERENT CATEGORIES
Case studies

Of music consumer listen on
their smartphones
89%
16 hours
Average time per week
spent listening to music
of population listen
to music daily
70%
MUSIC has been
instrumental in coping
with our new routines
Audio jingles have a simplistic way of creating brand awareness. When people hear it,
they associate it with your brand. Creating a special and entertaining song will help your
brand stand out against competitors.
Bringing audio signature to your
AUDIO ADS

Adtima support to produce
& revise audio ads for brand:
§ Support scripting audio ads
following guidelines
§ Apply only simple melodies, available
in music store
§ Use voice talents of production
– A simple melody to remind user of
brand message
& product’s benefits
How it works
How it's effective…
100% Share of voice
59% More likely to remember
the slogan of a campaign
35% More receptive than video
ads in multitasking-moment
9% Higher brand awareness
MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE
Tap into the right moment and make it impactful with
AUDIO ADS on
The maximum CARE
for the maximum LIFE
The maximum CARE
for the maximum LIFE
STICKER

Case studies
3 PTS
Brand love
3 PTS
Top of mind
OUTCOME
Total Playlist listened
170% ROI
Tea+ Oolong Lemon captures users’ summer moments &
relaxing needs by associating with summer music moments
on Zing MP3 & wipe out all unpleasant mood to bring back the
cooling sensation
Solution:
• Run Audio Ads to natively establishing brand message &
convey functional benefits
• Own 100% SOV in Summer playlists
Total Audio Ads
190% ROI
Brand lift results
post campaign:
ENHANCING THE BRAND’S MESSAGE THROUGH
DELIGHTFUL SUMMER MELODIES
- TEA+ OLONG CHANH
“Thanh mát nhẹ tênh”

Reinforce brand’s message with highly viewable display
AUDIO PLUS on

Full package for streaming solution with the most
advanced display placements across all platforms
of the Adtima up to…
Features beyond livestream
MULTI-SCREEN ADS SCREEN-LESS ADS LIVESTREAM SERVICE
Connect with your audience in the real time by
MULTIVERSE LIVESTREAM
STICKER

Teasing Livestream Post Live
Teasing
articles
Recap
Slide
Videos
Teasing
promotion
Interactive Post Live
Livestream & Live
report
Growing and spreading the boom of
MULTIVERSE LIVESTREAM through phasing…

LIVESTREAM - TIGER REMIX 2023
"UNCAGE NEW BEGINNING"
Tiger Remix is one of the most anticipated
music programs in New Year. On New Year's
Eve 2023, Tiger continues to organize the
program "Tiger Remix", with the participation
of top famous artists in Vietnam
Strategy:
• Combining livestream with CPD
Super Masthead package with
flexible creative to stimulate users'
curiosity before the event, attract
views during the event as well as
continue to raise views after the
program.
• The interactive feature on livestream
at Zing Mp3 and Zing News
platforms helps brands significantly
increase the amount of direct
interaction with music lover who are
interested in products.
Multi-channel coverage solution LIVESTREAM
broadcast across Adtima platforms, with high frequency
and variety of advertising forms
Case studies
> 14K
Peak CCU Views*
> 2M
Livestream
Views*
~27K
Interactions
Achievements

Effective solution to maximize brand
impression via reach to 100M+
Zalo subscribers and convert more
customer affection
LEAP INTO YOUNG PEOPLE
CONVERSATION NATIVELY
WITH

Diversified ways for brands to leverage
ZALO STICKERS
Zalo Sticker Store
As well as, various methods to promote Zalo
stickers to right users
Media on
Zalo
Audience
Network
Associate with Zalo Overlay Sticker in special occasions
(20/11 , Lunar new year , Mid-autumn…)

ĐÓN TẾT CÙNG MBEE STICKER
Maximize brand impression via reach to 73M+ Users & convert more customer affection in
special seasons (Lunar New Year)
Case studies
eMBee Đón Tết cùng eMBee
Promoted
Banner
Promoted
sticker Hot 3
Promoted
Banner
Promoted
sticker Hot 3
Campaign gains more than 470k downloaded by users
Result:

CONSIDERATION
/ WHAT BRANDS CAN ENGAGE WITH /
ENGAGE WITH
CONTENT & NEWS
ENGAGE WITH
MUSIC

Winning PR & Content MKT with
ZING NEWS
Being a reliable source of
information
with recognition from
many domestic and
international organizations
Visual at international standard
Live, unique design, interactive format
Possessing a large readership
~14M
daily views on average
Utilizing our exclusive formats in
interactive way

PR & Content Marketing
Based on the brand’s objective, Zing News offer…
1. AIRING & PRODUCING PR ARTICLES
Exclusive formats attracts & impress audience
2. CMKT PARTNERSHIP
• PR Campaign
• Content Partnership
• Mainstream & Mainstream Plus
• Engagement Activities
5. MEDIA SOLUTION
Push View/Viral /Media services
4. EVENTS PACKAGE
Increase O2O engagement through full service production
3. MULTI-PARTY COOPERATION
Co-organizer of CSR project
6. VODCAST

01 02 03 04 05 06 07 08 09 10 11 12
Entertainment
& Shopping
AFF Cup
Tet Moment
Lunar New Year
Valentine
Summer
Vacation
Women &
Family
Blockbuster
Sea Games 32
Asian Cup
High School
Entrance Exam
Samsung
Unpacked Event
FIFA Women’s
World Cup
Asian
Games
Back-to-
school
National
Day
iPhone 15
Release
Vietnamese
Businessman’s
Day
2026 FIFA
World Cup
Qualification
Year-end
Entertainment
& Shopping
Vietnamese
Women’s
Day
Festive Season
Black Friday
*Topic predictions are based on current event schedules of 2023 that can be changed later
READY-TO-GO CONTENT ROADMAP IN 2023
CONTENT & NEWS MUSIC

THE NEXT CONTENT SOLUTION - VODCAST
AND MORE…
Capturing the VIEW & LISTEN demands of readers of all ages, Zing News
launches Podcasts – An unique multi-dimensional, diverse, multiview
Podcast series.
This format will satisfy the readers, as well as help brands have new
opportunities to reach & connect with the target audience

NUTIFOOD
COMPANION WITH
ZING NEWS & MOH
TO PROMOTE NEW
PRODUCT
In April 2022, Nutifood launched the White GrowPlus+
product which delivers adequate nourishment while not
causing weight growth in overweight and obese children.
Nutifood aimed to raise awareness of new products and
increase consumer trust through the companionship of
expert & their advices.
Situation:
Companion with Ministry of Health, Zing
News provides scientific standard childcare
information from leading doctors. Content
was posted on Zing News distribution
system (Zing News, Báo Mới, Zalo) and
MOH communication chanels (Facebook,
Zalo, TikTok, Youtube).
Solution:
OUTCOME
90
718K
Covering more
articles & videos
Views on ZingNews
Case studies

(*) Source: data.ai on Feb 15th 2023
(**) Source: data.ai on Dec 31st 2022
BÁO MỚI
/ the leading AI-powered news aggregated platform
with advanced recommendation algorithm /
26M+
Monthly Users Reaches (**)
TOP 3
4,000+
from publisher partners
daily articles
100+
Zalo Media OA
#1Downloads in Vietnam (*)
Top News & Magazines Apps
by &
App Store

BÁO MỚI
Media solutions for branding & performance
• Display, Video and Native ads on Báo Mới & Zalo media
• Media block by category & content topic
• Premium tab & floating sticker
PR distribution
Bespoke content hub
SOLUTIONS OF
/ THE MOST DOWNLOADED NEWS APP /

Maximize reach & view across Báo Mới & Zalo Media by
PR DISTRIBUTION SOLUTION
(*) Available in Q1/2023
Massive reaches & views, allowing 3rd party
tracking to justify performance
Spread out your branded message via reliable
content to right target audiences -
demography & geography (*)
Deep-dive reporting providing not only views
but also demographic & geographic of the PR’s
readers (*)
1
2
3

BESPOKE CONTENT HUB
Assisting brands approach & impress target audiences with relevant content topic
A
W
A
R
E
N
E
S
S
C
O
N
S
ID
E
R
A
T
IO
N
A
C
T
IO
N
• Gain attention by premium ads
• Promote content hub in various formats on
Báo Mới & Zalo Media
• Engagement activities to generate leads and
messages
• CPL package
• Consolidate branded content in this hub
• Media block in relevant articles

Data.ai (Feb, 2023)
28M
Monthly active users
#1 Music App
in term of download and usage on App Store and
Google Play Store in Vietnam
Diverse international music catalog
Rapid growth partnership with global labels/distributors
Largest Vietnamese music library
95%+ new released songs

THE EVOLUTION OF MUSIC MARKETING
ADTIMA provides DIVERSE and IMPACTFUL solutions
by blending your message into listeners mood
Impactful
Exposure
Content
Booster
Squeeze
relevant
moments
Multi-format display ads with bespoke viewability
Welcome/Masthead/Interstitial/Banner in Player/Halfpage
The most impactful method to push brand’s music
content
Blending your brand’s identity/message with the
most popular and relevant music moments
Sponsor Playlist / Branded Playlist

Open Zing MP3
Open playlist &
play Shuffle mode
Listen music in
screenless mode
Reactivate
the full-screen player
from mini-player
Welcome ads Preplay
Banner in
player
Audio ads Interstitial
Masthead
Capture consumer's journey by various ad format on
In listening
view
On Homepage
Open My Music to play
favorite songs/playlists

Music App
designated for
Vietnamese
Users
15+ years
01 We offer
Combine [Sponsored Placement] to create attraction for the
song during launching & gaining organic listen x [Audio Content]
to increase reach, listen and remind users of the brand's song.
02 Best practice !!!
Promote branded song natively on
AUDIO CONTENT
ADTIMA provides tool to help your content go viral on Zing MP3
by blending the branded songs natively into users’ streaming line
Great chance to marry you branded song with:
Right Listeners (*)
Relevant moment/taste/vibe
(*) age and location

How about owning your Brand’s Playlist with Brand
customized visual, brand’s picked songs, and
100% media SOV in the playlist?
Squeeze relevant moment with
SPONSOR PLAYLIST BRANDED PLAYLIST
Zing MP3 creates various playlists on trend, suitable for
each occasion (Festive)
The best way to align your brand’s message with a loyal
listeners across their favorite playlists by owning 100%
media SOV in the selected playlists

Promote
Branded song
“DỌN SẠCH
GIẬN HỜN
ĐÓN TẾT VUI”
Conveying a joyful message for users during
the busy year-end occasion and the duties
pre-Tet.
Viral MV “Dọn sạch giận hờn đón Tết vui”
associated with Lam Vy Da
Adtima’s JTBD:
• Implement a variety of media solutions to
help "viral" the song to right target group on
Zalo Ecosystem
• Heavily promoting ads during 7 days (from
release day) to maximize awareness of the
song
SOLUTION
OUTCOME
56M
Impressions
(within 1 day)
7M
Reaches
(within 1 day)
200K
Listens
(achieved 124% KPI)
Case studies

/ Key solutions /
PERFORMANCE-CENTRIC
SOLUTION
A wide range of ad products & solutions
optimized for
performance base
COMMUNICATION WITH
ZALO OA
An all-in-one platform to support,
communicate and engage with your
customers
DIGITALIZE SERVICES
Catch & convert users from
both online & offline
channels and beyond
CONVERSION

Adtima offer a wide range of ad products and
solutions optimized for performance base
– especially data acquisition purpose
PERFORMANCE-CENTRIC SOLUTION COMMUNICATION WITH ZALO OA DIGITALIZE SERVICES
• Drive traffic to brand digital assets
• Acquire potential customers

Drive traffic with digital ads across
Zalo network
The ultimate ad format for data acquisition
Ø Diversified placement on Zalo app
(news feed, post, etc.).
Ø Premium data segments for each
categories respectively
Ø Simplified user experience thanks
to Auto-fill features.
PERFORMANCE-CENTRIC SOLUTION CUSTOMER CARE WITH ZALO OA DIGITALIZE SERVICES

Data acquisition with
ZALO FORM AD
The ultimate ad format for data acquisition
Ø Diversified placement on Zalo app
(news feed, post, etc.).
Ø Premium data segments for each
categories respectively
Ø Simplified user experience thanks
to Auto-fill features.
Real Estate category
Form Ad - Zalo Newfeed
Education category
Form Ad - Zalo Newfeed

Create 1-1 interactions with potential consumers
via ZALO MESSAGE ADS
Interact directly with potential customers through
dialog messages on Zalo.
ADVANTAGES :
• Consult directly via 1 : 1 model
• Re-approach customer group with articles, updating
new news, offer promotions.
• Increase order conversion rate & ensure smooth
customer service using Chatbot.

ZALO FOR BUSINESS – OPPORTUNITIES TO GROW WITH ZALO
Build & Provide official
brand’s information
Uplifting customer
experiences
Customer Relationship
Management
Zalo Official Account (Zalo OA/ZOA) is the official site for a brand, business, organization and community
on Zalo, providing platform and solutions to assist businesses in engaging with Zalo users.

Business functions powered by ZALO OFFICIAL ACCOUNT
ZALO OA IS THE ALL-IN-ONE HUB FOR BUSINESS CUSTOMER
COMMUNICATION
ü Message (Chat) 1-1
ü Notify customer care
via phone number
(ZNS)
ü Call center (MCC, ZCC)
ü Group Chat (GMF)
Two way interaction Multimedia Communication Integration
ü Article/Video
ü Broadcast Message
ü Menu & Auto inquiries
ü Chat bot
ü APIs
ü Process labels
ü Dashboard & Report

FULL-FUNNEL ADS JOURNEY
Build Awareness
& Capture Demand
Call-to-action
Digitalize Services For Customer’s
Convenience

CASE STUDY SUPPORT FOR O2O PROGRAM
02 / UTC Campaign 03 / Scan bill
With a product users buy,
the UTC campaign leverage
the unique code under the cap
to reward users.
To participate in the scan-bill campaign,
users need to shoot/upload photo of the
bill. The AI will define whether the bill is
valid or not before reward the valid
participant
01 / Scan QR code on POSM
User can basically scan the QR code to
participate/ onboard on digital

Case studies
NESTLE – UTC MILO TEEN
CAMPAIGN OBJECTIVE: Stimulating frequency of purchase and
make MILO Breakfast part of shopping basket
SOLUTION AND ACTIVATION:
The interactive platform for teens, hosted by Zalo:
• Collect, accumulate points & gain the rewards with ease
• Various ways to hack extra points: Scan MILO at hot
locations, hot hour or share ref link to friends
• #stayhomeearnedpoint function to keep teens stay active
with campaign during pandemic
1 2 3
Scan unique QR code
by Zalo to link to
microsite
Fill in the personal
info, then points will
be accumulated
Pick items to receive
the rewards
ACHIEVEMENTS
27% 70% 50%
More than 50% of
participants exercise and
keep this good habit
More than 70%
of scans in the
morning
Percentage
growth in pack
per trip: 27%

Case studies
SURF “TÂM ĐẦU Ý HỢP”
GAME ON ZALO
Surf Vietnam & Adtima developed an info-tainment hub “HỘI CHỊ EM
SURF” on Zalo for potential customers who would like to update new
trends of laundry or tips & hacks of taking care of family. Further, they
also had a chance to engage and collect rewards.
SOLUTION:
o Always-on Content: Content Hub with attractive articles formats
(infographic, comic, short video, etc.)
o “Tâm Đầu Ý Hợp” Game: Join, invite partner and receive Surf’s gifts

Confirm & tracking purchase via
ZALO NOTIFICATION SERVICE (ZNS) BY PHONE
ZNS is a service to send customer care notifications from Zalo OA account to individual accounts on Zalo
Conditions of use
ü Have verified OA accounts
ü Have a technical team capable to
integrates according to the instruction
API documentation from Zalo
ü Understand and comply with the
service usage regulations published at
https://zns.oa.zalo.me/policy
ZNS Template
Account Fluctuations
ZNS Template
Transactions
ZNS Template
Financial relations

INSIGHT & MEASUREMENT

Campaign Effectiveness
Campaign Effectiveness (BLS) is an Online Survey conducted
to evaluates Campaign Effectiveness by:
• Analyzing the uplifts of Brand metrics between those who
saw the ad and who not.
• Justify Ad’s recall and Ad’s impact via the ability to recall
and Purchase intention of user.
ADVANTAGES:
• Ability to reach niche Target Audience (Rural, mom with kids,...)
• Provide a close and familiar environment for respondents to share answers comfortably.
• Fast – thousands of samples can be conducted in hours.
• Provide the advanced dashboard for analyzing.
Innovation Test
Innovation Test helps brand:
• Find out the top favorable packages/ products/ ideas in
consumer’s mind.
• Gather consumer’s feedback for the development.
• Predict the Growth via the Purchase intention of the
Consumer.
RESEARCH SERVICES

Masan conducts a project to test TVC among:
• 18 – 35 Y.O, class BCD
• Eat noodles at least once a week.
• Decision maker on Noodle brand for family
and self.
TARGET AUDIENCE
Solution:
Case studies
260 samples 7 days*
• Favorability
• Purchase intention
• TVC evaluation
* From Ques3onnaire scrip3ng to Online Dashboard report
OUTCOME
TVC TEST

Data Analytics
• Traffic/Population
• Demographics of residents
• Points of intertest: School, hospital, restaurant, coffee
shop, etc.
ADVANTAGES:
• Data analytics works great when it comes to answering the question: WHAT (For ex: what is the traffic of a location?) but does not
answer WHY (why people go there?)
• Data survey supports to answer those WHY questions relating to behaviors/habits of consumers.
• The combination of both data analytics and survey-based research helps to provide full picture of a location.
ADTIMA AS (ANALYTICS + SURVEY)
Survey-based Research:
• Purpose of visiting (shopping, entertaining, working)
• Who they usually go with?
• What is it about a place that attract them?
A combination of data analytics and survey-based research. Adtima AS provides in-depth understanding about
locations/areas on the map & behaviors of residents.

Adtima offerings to be considered
1. Multi-screen ads: Diverse ads solutions/ Buying model
2. Screen-less ads: Audio Ad/ Audio Plus
3. Multiverse livestream
4. Zalo Sticker
AWARENESS
1. Research Solution | Brand Lift Survey
2. Data consultancy
INSIGHT &
MEASUREMENT
1. PR & Content MKT Roadmap on Zing News 2023
2. Solution tap on news Báo Mới: Media/ PR Distribution/ BeSpoke Content Hub
3. Music Marketing on Zing MP3: Audio Content/Branded Playlist/ Sponsor Playlist
CONSIDERATION
1. Zalo Notification Service (ZNS) for Customer service
PURCHASE &
BEYOND
1. Lead Acquisition Purpose
2. Zalo Official Account – Brand engagement hub on Zalo
3. Digital Services
CONVERSION
Objectives
OPPORTUNITIES FOR BRAND BY FUNNEL
*New solution in 2023

2023
2023
2023
2023
THANK YOU
Headquarter Sala
Block B2 Sarimi Building - 74 Nguyen Co Thach,
Dist. 2, Ho Chi Minh City
Hanoi Branch
5th Floor, SVVN Building, D29 Tran Thai Tong, Cau
Giay Dist, Hanoi.
• Website: www.adtima.vn
• Email: trangntt26@adtima.vn
• Hotline: (+84) 911 246 793

Credential 2023 - Adtima - EN.pdf

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Credential 2023 - Adtima - EN.pdf