Tizen Brand Guidelines v2 4

TIZEN BRAND GUIDELINES

v. 2.4 August 2012

HELLO
Welcome to the new Tizen brand guides.

These guidelines will give you an
understanding of the identity and how to
use it effectively.

Tizen is open source by nature, the identity
featured on the following pages has been
created to capture the freedom open
source allows and has been designed to be
flexible and allow customisation.

Next page, Reference

v. 2.4 Welcome 2

WELCOME IDENTITY USE EXTEND

Tizen is… 4 Design philosophy6 Logo Primary photographic elements

Logo7 Use the right version16 Pinwheel46
Pinwheel8 Add clear space19 Colour options47
Lockup9 Avoid minimum size20 In use49
Please do not21
Colour10 Secondary photographic
Typography12 Pinwheel elements

Use the right version23 The visible invisible52
Add clear space26 In use57
Avoid minimum size27
Please do not28 Paper folds60
Using the file64
Lockup Cropping65
In use66
Use the right version30
Add clear space33
Avoid minimum size34
Please do not35

Legal Symbols37 COLLABORATE

Using our Fonts40 The supporting brand71

Colour

How to use colour42
Examples of use43
APPLY73

SUPPORT77

v. 2.4 3

MAGICAL
Any sufficiently advanced technology is
indistinguishable from magic

With the ability to save and handle information comes
enormous responsibility the power to change peoples
lives. We are magical because we empower people.
SMART EASY
We are the informed choice. We intelligently pick Any barrier gives people the chance to walk away.
the best independent ways to provide a world class We are dealing in complex data — It's peoples lives! —
multi-device platform. There's serious intent behind Wherever possible we must simplify things.
this radical thinking. People will love us for it.

USEFUL/ DISCREET/
IMMEDIATE TRANSPARENT
When someone wants to use a really useful There's no room for secrets in our relationship with
and immediate platform, they think of us… First. customers. Without transparency comes suspicion.
To stay front of mind we must be actually Anything surrounding money is based on complete
useful, rather than bolt-on. and utter belief in the brand.

TIZEN IS…
Most businesses talk about brand values,
what they represent and how they should
relate to their practices…
… Tizen is different,
we are Magical,
we are Smart,
we are Easy,
we are Useful,
we are Discreet.
When our users interact with our OS they
experience our brand values first hand,
how smooth,
how easy to use,
how stable our OS is,
how pleasing the interface is,
as well as their individual impressions
and experiences with our software, will
ultimately determine how our brand is
perceived within the public mindshare.

Next page, Identity

v. 2.4 Welcome 4

DESIGN PHILOSOPHY
Inspiration for all our design elements
start with paper. The physical behaviour of
paper in light, its folds, its ability to create
forms, are all influential.
The creation of the Pinwheel, from paper,
reflects the open source nature of our
product by its simplicity, flexibility and
universal understanding.
The Pinwheel and paper, form the basis of
our brand identity. The tone and behaviour
they create should be reflected in all
brand communication.

Next page, Logo

v. 2.4 Identity Design Philosophy 6

SOFTEN ED FOL DED OPT IMISED
COR N ER S EDGE T RA DEMA RK

FOL DED
DETA IL S

LOGO
T I ZE N LO G O
The Tizen logo follows our design philosophy
(featured on page 8) to the letter.
Using the letterforms featured in Pluto Bold
as the basis for the mark, there are several
key details that differentiate our logo from
simply typing out the word TIZEN in Pluto:
Softened Corners
Each letterform's corners have been gently
chamfered resulting in a friendly modern mark.
Folded Edges + Details
The Z and N glyphs each fold back on each
other as if they were created from a single
strip of aluminium, the folds create an angled
edge at the apex and vortex of each letter.
Optimised Trademark
The trademark symbol has been resized and SHA R P NO HU GE
the space between the N has been tightened. COR N ER S FOL DED EDGE T RA DEMA RK

Next page, Pinwheel

NO
FOL DED
DETA IL S

T I ZE N T Y P E D O UT I N P LUTO BO LD

v. 2.4 Identity 7

PINWHEEL
The Right Theme For Us
As a simple, globally understood object, the
Pinwheel embodies all that Tizen represents.
It’s simple to start and magical to use,
it comes to life with human interaction and
allows us to connect with one another.
As an object that’s free to be created by
anyone, the Pinwheel reflects the open
source nature of our product.

Pinwheel Variations
The Pinwheel will be used across all your
brand communication in some form.
Different interpretations of this theme have
been created and are available to use.
These guidelines will explain the different
versions and where they can be used.

Next page, Lockup

v. 2.4 Identity 8

PIN WHEEL SITS
ON T HE Y- HEIGHT

LOCKUP
The Tizen lockup consists of our logo
and Pinwheel shown together, their size
and position in relation to one another
constitutes the 'lockup'.

T RA DEMA RK SITS
Next page, Colour
ON T HE B ASEL IN E

v. 2.4 Identity 9

CORE PRIMARY COLOURS

pantone BLACK 6 WHITE PANTONE 2925 pantone 2985
c 20 m 20 y 20 k 100 c0 m0 y0 k0 c 85 m 21 y 0 k 0 c 60 m 0 y 3 k 0
r0 g0 b0 r 254 g 255 b 250 r 36 g 139 b 209 r 92 g 203 b 246
# 00 00 00 # FE FF FA # 24 8B D1 # 2A 3C 4A

SUPPORTING PRIMARY COLOURS

pantone 432 pantone 430 PANTONE 428 pantone COOL GREY 1 pantone 400
c 65 m 43 y 26 k 78 c 33 m 18 y 13 k 40 c 10 m 4 y 4 k 14 c4 m2 y4 k8 c 6 m 7 y 13 k 16
r 42 g 60 b 74 r 103 g 119 b 132 r 196 g 200 b 202 r 216 g 217 b 212 r 228 g 229 b 223
# 2A 3C 4A # 67 77 84 # C4 C8 CA # D8 D9 D4 # E4 E5 DF

COLOUR
The primary colour palette is reflected in the
make up of our brandmarks and should be
used across all communication.
We also have a set of supporting primary
colours to broaden our brand.

Next page, Secondary Colour

v. 2.4 Identity 10

SECONDARY COLOURS

pantone 326 PANTONE 333 pantone 7403 pantone 488 pantone 519
c 81 m 0 y 39 k 0 c 49 m 0 y 28 k 0 c 1 m 11 y 58 k 2 c 0 m 31 y 26 k 0 c 65 m 95 y 9 k 40
r 0 g 178 b 169 r 60 g 219 b 192 r 238 g 212 b 132 r 236 g 186 b 168 r 89 g 49 b 95
# 00 B2 A9 # 3C DB C0 # EE D4 84 # EC BA A8 # 59 31 5F

SECONDARY COLOURS
Our secondary colour palette is used to
broaden our communications and identity.
This colour range is designed to work
alongside the monochromatic colours from
the primary colour palette.
These colours are to be used sparingly to
highlight and create sub categories
within communication.

Next page, Hero Typeface

v. 2.4 Identity Colour 11

HEA DLI N E FON T

TIZEN BOLD
SILICON SOLIPCISM
01.
S U P PORTI N G HEA DLI N E FON T

• TASK SWITCHING • LIVE STREAMS • COMMENT THREADS •

TILED PLATFORM
PLUTO CAPACITIVE
HIGH DENSITY DOUGHNUTS
TERRIFICALLY TEARY TEARDOWN
• H O M E S PA C E • A P P S TO R E • C O N N E C T E D D E V I C E S • B AT T E RY •

HEADLINE
+ SUPPORTING HEADLINE
In nearly all cases without exception, Tizen
For main headline text, our custom Tizen font Bold and Pluto should be used in Uppercase,
(Tizen Bold) should be used, this font comes in never Upper + Lowercase.
one weight only.
Tizen Bold and Pluto are intended to be used
When supporting headlines are required, Pluto as our display/headline font for all types of
should be used and comes in a wide variety of communication with one exception: bodycopy.
weights and styles.

Next page, Bodycopy Font

v. 2.4 Identity Typography 12

B ODYCOPY FON T

Gotham Light Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^* 1234567890 !@£$%^*

Gotham Book Gotham Bold

Gotham
1234567890 !@£$%^* 1234567890 !@£$%^*

Gotham Book Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^*

U NIVE R SA L ON LI N E B ODYCOPY FON T

Arial Regular Arial Bold

Arial
1234567890 !@£$%^* 1234567890 !@£$%^*

Arial Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^*

BODYCOPY
For bodycopy, long text and captions under Coded in the platform-agnostic opentype
12 pt, we recommend using Gotham. format, Gotham comes with many useful
features, including: Proportional and Tabular
Very similar in shape and x-height to
Numerals and support for ±150 languages.
Pluto, Gotham's character shapes are less
flambouyant, lending themselves better to When Gotham is not available i.e. online
setting large blocks of text. webpages, please use Arial.

Next page, Use

v. 2.4 Identity Typography 13

W H AT A R E YO U L O O K I N G F O R ?

LOGO PINWHEEL LOCKUP

W H AT C O L O U R B A C K G R O U N D W I L L I T S I T O N ?

DARK LIGHT

I N W H I C H M E D I U M W I L L YO U R D E S I G N B E P R O D U C E D?

CMYK RGB TWO COLOUR ONE COLOUR

PRINT TV EMBROIDERY U V VA R N I S H
BOOKLETS ON SCREEN H OT FO I L B LO C K H OT FO I L B LO C K
BILLBOARDS PROJECTION LIMITED COLOUR PRINT BLIND EMBOSS / DEBOSS

v. 2.4 Use Logo 16

LOGO DARK

L O C AT I O N F I L E N A M E USE PREVIEW

TV
A N I M AT I O N
SCREEN 01 LOGO ON DARK 01 RGB TIZEN LOGO ON DARK RGB.PDF ON SCREEN
PROJECTION
U S E R I N T E R FA C E

PRINT
BOOKLETS
MAGAZINES
PRINT 01 LOGO ON DARK 02 CMYK TIZEN LOGO ON DARK CMYK.PDF
BROCHURES
BILLBOARDS
E V E N T S TA N D S

EMBROIDERY
H OT FO I L B LO C K
TWO COLOUR 01 LOGO ON DARK 03 TWO COLOUR TIZEN LOGO ON DARK TWO COLOUR.PDF
HIGH CONTRAST U.I.
LIMITED COLOUR PRINT

U V VA R N I S H
ONE COLOUR 01 LOGO ON DARK 04 ONE COLOUR TIZEN LOGO ON DARK ONE COLOUR.PDF
HIGH CONTRAST U.I.
BLIND EMBOSS / DEBOSS

v. 2.4 Use Logo 17

LOGO LIGHT


TV
A N I M AT I O N
SCREEN 01 LOGO ON DARK 01 RGB TIZEN LOGO ON DARK RGB.PDF ON SCREEN
PROJECTION

PRINT
BOOKLETS
MAGAZINES
PRINT 01 LOGO ON DARK 02 CMYK TIZEN LOGO ON DARK CMYK.PDF
BROCHURES
BILLBOARDS

EMBROIDERY
TWO COLOUR 01 LOGO ON DARK 03 TWO COLOUR TIZEN LOGO ON DARK TWO COLOUR.PDF
HIGH CONTRAST U.I.

U V VA R N I S H
ONE COLOUR 01 LOGO ON DARK 04 ONE COLOUR TIZEN LOGO ON DARK ONE COLOUR.PDF
HIGH CONTRAST U.I.

v. 2.4 Use Logo 18

MI N I MUM CLEA R SPACE — QUA L TO 50% THE HEI GHT OF A CA PITA L 'T ', A PPL IED
E
A B OVE, B ELOW A N D TO EI THER SIDE OF T HE LOGO.

C A P - H E IG HT

5 0 % C AP - H EIGH T

ADD CLEAR SPACE
Whenever you use the Tizen logo within one
of your designs it is important that an area
of clear space is left around the logo to allow
for legibility and clear standout.
We recommend leaving a minimum of half
the height of the capital letter T is kept clear
above, below and on both sides of the logo.
This area should be kept free of any other
graphic element, this includes image frames,
logos, text, shapes and illustrations.

Next page, Avoid Minimum Size

v. 2.4 Use Logo 19

T HE WIDT H OF T HE LOGO IS MEASU RED EXCLUD I N G T H E T M / ® SY M BO LS

AVOID MINIMUM SIZE
When placing the logo within your designs
there are certain logo widths that are not
recommended to go below.
Legibility and accessibility will suffer if the
logo is scaled below these recommended
widths and may cause the logo to render
incorrectly on screen or fill in if printed.

Next page, Please Do Not

WE DO N OT RECOMMEN D U SIN G T HE LOGO B ELOW 30 MM

v. 2.4 Use Logo 20

TIZEN
™

PLEASE DO NOT
Alter, change or modify our logo in any way,
this includes:
— Stretching
— Recolouring
— Badging
— Rearranging
— Resizing
— Retyping
Next page, Pinwheel

v. 2.4 Use Logo 21




DARK LIGHT




v. 2.4 Use Pinwheel 23

PINWHEEL DARK


TV
A N I M AT I O N
SCREEN 02 PINWHEEL ON DARK 01 RGB TIZEN PINWHEEL ON DARK RGB.PDF ON SCREEN
PROJECTION

PRINT
BOOKLETS
MAGAZINES
PRINT 01 PINWHEEL ON DARK 02 CMYK TIZEN PINWHEEL ON DARK CMYK.PDF
BROCHURES
BILLBOARDS

EMBROIDERY
01 PINWHEEL ON DARK 03 TWO COLOUR H OT FO I L B LO C K
TWO COLOUR
TIZEN PINWHEEL ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I.

U V VA R N I S H
01 PINWHEEL ON DARK 04 ONE COLOUR H OT FO I L B LO C K
ONE COLOUR
TIZEN PINWHEEL ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I.


PINWHEEL LIGHT


TV
A N I M AT I O N
SCREEN 02 PINWHEEL ON DARK 01 RGB TIZEN PINWHEEL ON DARK RGB.PDF ON SCREEN
PROJECTION

PRINT
BOOKLETS
MAGAZINES
PRINT 01 PINWHEEL ON DARK 02 CMYK TIZEN PINWHEEL ON DARK CMYK.PDF
BROCHURES
BILLBOARDS

EMBROIDERY
01 PINWHEEL ON DARK 03 TWO COLOUR H OT FO I L B LO C K
TWO COLOUR
TIZEN PINWHEEL ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I.

U V VA R N I S H
01 PINWHEEL ON DARK 04 ONE COLOUR H OT FO I L B LO C K
ONE COLOUR
TIZEN PINWHEEL ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I.


MI N I MUM CLEA R SPACE — QUA L TO T HE HEIGHT OF T HE SOU T HERN MOST B LU E PETA L ,
E
A B OVE, B ELOW A N D TO EIT HER SIDE OF T HE PIN WHEEL 'S ROTAT ION .

ADD CLEAR SPACE
Whenever you use the Tizen Pinwheel within
one of your designs it is important that an
area of clear space is left around the Pinwheel
to allow for legibility and clear standout.
We recommend leaving a minimum of the
height of the southernmost blue petal is kept
clear above, below and on both sides of the
Pinwheel's rotation.


BLU E P E TAL H E IGH T

B LU E PETA L HEIGHT


AVOID MINIMUM SIZE
T HE WIDT H OF T HE PIN WHEEL IS MEASU RED WITHO UT IT 'S ROTAT I O N
When placing the Pinwheel within your
designs there are certain widths that it is not
Pinwheel is scaled below these recommended
widths and may cause the Pinwheel to render


WE DO N OT RECOMMEN D U SIN G T HE PIN WHEEL B ELOW 1 0 MM


PLEASE DO NOT
Alter, change or modify our Pinwheel in any
way, this includes:
— Stretching
— Recolouring
— Badging
— Rearranging
— Resizing
— Retyping
Next page, Pinwheel





DARK LIGHT




v. 2.4 Use Lockup 30

LOCKUP DARK


TV
A N I M AT I O N
SCREEN 03 LOCKUP ON DARK 01 RGB TIZEN LOCKUP ON DARK RGB.PDF ON SCREEN
PROJECTION

PRINT
BOOKLETS
MAGAZINES
PRINT 03 LOCKUP ON DARK 02 CMYK TIZEN LOCKUP ON DARK CMYK.PDF
BROCHURES
BILLBOARDS

EMBROIDERY
TWO COLOUR 03 LOCKUP ON DARK 03 TWO COLOUR TIZEN LOCKUP ON DARK TWO COLOUR.PDF
HIGH CONTRAST U.I.

U V VA R N I S H
ONE COLOUR 03 LOCKUP ON DARK 04 ONE COLOUR TIZEN LOCKUP ON DARK ONE COLOUR.PDF
HIGH CONTRAST U.I.


LOCKUP LIGHT


TV
A N I M AT I O N
SCREEN 03 LOCKUP ON DARK 01 RGB TIZEN LOCKUP ON DARK RGB.PDF ON SCREEN
PROJECTION

PRINT
BOOKLETS
MAGAZINES
PRINT 03 LOCKUP ON DARK 02 CMYK TIZEN LOCKUP ON DARK CMYK.PDF
BROCHURES
BILLBOARDS

EMBROIDERY
TWO COLOUR 03 LOCKUP ON DARK 03 TWO COLOUR TIZEN LOCKUP ON DARK TWO COLOUR.PDF
HIGH CONTRAST U.I.

U V VA R N I S H
ONE COLOUR 03 LOCKUP ON DARK 04 ONE COLOUR TIZEN LOCKUP ON DARK ONE COLOUR.PDF
HIGH CONTRAST U.I.


MI N I MUM CLEA R SPACE — QUA L TO 50% THE HEI GHT OF A CA PITA L 'T ', A PPL IED
E
A B OVE, B ELOW A N D TO EI THER SIDE OF T HE LOCKU P.

C A P - H E IG HT

5 0 % C AP - H EIGH T

ADD CLEAR SPACE
Whenever you use the lockup within one of
your designs it is important that an area of
clear space is left around the lockup to allow
for legibility and clear standout.
We recommend leaving a minimum of half
the height of the capital letter T is kept clear
above, below and on both sides of the lockup.



T HE WIDT H OF T HE LOCKU P IN CLU DES T H E P I N W H E E L

AVOID MINIMUM SIZE
When placing the lockup within your
designs there are certain sizes that are not
lockup is scaled below these recommended
widths and may cause the lockup to render


WE DO N OT RECOMMEN D U SIN G T HE LOCKU P B ELOW 34 MM


TIZEN™

PLEASE DO NOT
Alter, change or modify our lockup in any
way, this includes:
— Stretching
— Recolouring
— Badging
— Rearranging
— Resizing
— Retyping
Next page, Legal Symbols


TRADEMARK REQUIREMENTS FOR KEY ASSETS

LOGO TRADEMARKING THE LOGO
TM I S TOP R IGHT
Whenever we use the Tizen logo, lockup or
Pinwheel, a trademark symbol ™ must be displayed
as shown in the examples opposite.

Next page, Trademarking In Text

LOCKUP
TM A PPEA R S B OT TOM RIGHT
A N D SI TS ON T HE B ASEL IN E

PI N WHEEL
TM A PPEA R S TO T HE L EF T OF T HE
B OTTOM PETA L

v. 2.4 Use Legal Symbols 37

A P P L I C AT I O N O F T R A D E M A R K

Tizen app™ TM
A PPL IED A F T ER T HE N OU N TRADEMARKING IN TEXT
When using the Tizen name in a title or headline it
must always have a ™ after it.
In body copy there must be a ™ after the first or
most prominent use of the word Tizen. Subsequent
instances do not require a ™ after them.

Tizen Phone™ CA PITA L L ET T ER U SED
TRADEMARKING TIZEN NOUNS
As with all other trademarks, the trademark should
be used as an adjective and not as a noun.
This means that an appropriate and approved noun
must accompany the trademark.
APPROVED LIST OF NOUNS The noun that accompanies the trademark may, but
usually does not have, an initial capital letter.

LICENSED PARTIES

app set top box (STB) Linux Foundation, Samsung and Intel materials
using the Tizen trademark must use a ™ after the

application smart phone word Tizen in all copy as per the rules stated above.
All materials require use of the following
brand smart TV acknowledgement line:
Tizen is a trademark of the Linux Foundation.
in-vehicle infotainment software platform
logo tablet Next page, Using our fonts

mark trademark
name website
netbook API
operating system IVI
phone OS
products SDK
project

v. 2.4 Use Legal Symbols 38

B ODY COPY FON T The Tizen Technical Steering Group
GOTHA M MEDI UM

HEA DLI N E FON T
TI ZEN B OLD
CREATE
WITH
USING OUR FONTS
Headline Text
For headline text we always use Tizen Bold
FREEDOM
in uppercase. SUPPORTI N G
HEA DLI N E FON T DISCOVER THE TIZEN SDK
Supporting Headline Text PLUTO LI GHT/
Pluto is used for supporting headline text PLUTO R EGULA R
in uppercase.
Body copy
Gotham is used for large areas of body copy.
When Gotham is not available, i.e. online
webpages, please use Arial.
B ODY COPY FON T The Tizen SDK is a comprehensive Tizen SDK 1.0 Larkspur runs on
GOTHA M B OOK set of tools for developing Tizen Windows*, as well as Ubuntu*.
Web applications. It consists of Tizen Web applications may be
Next page, Colour Use Web IDE, Emulator, toolchain, developed without relying on an
sample code, and documentation. official Tizen IDE, as long as the
application complies with Tizen
packaging rules.

B ODY COPY FON T System Requirements: Prerequisites: Getting the Tizen SDK:
GOTHA M B OOK • Ubuntu 10.04/10.10/11.04/11.10 32-bit, Oracle Java* v6 or higher version Click the package name to download the SDK.
Windows XP SP3/7 32-bit (do not use OpenJDK) qemu-kvm, binutils- See Installing the SDK on Ubuntu or Installing
(Mac version will be available soon) multiarch, debhelper, fakeroot, realpath, gettext, the SDK on Windows for installation
• At least dual-core 2 GHz CPU procps, xsltproc, libdbus-1-3, liblua5.1-0, libexif12, instructions. Refer to the Release Notes for
(recommend VTx supported by CPU) and libcurl3 packages more information.
• At least 2 GB of RAM memory
• At least 3 GB of free disk space To install the SDK, you will need to have
• Local administrator authority root privileges.
• At least 1280x1024 screen resolution

v. 2.4 Use Typography 40

PR I MA RY COLOUR PA LETTE R ATI O SECON DA RY COLOU R PA L ET T E RAT IO

80% 20% 80% 20%

HOW TO USE COLOUR
When using the Tizen colour palettes,
approximately 80% of the document should be
made up of the monochromatic colour range.
Our 'bright' secondary colours are introduced
sparingly to 'warm up' your designs and add
highlight detail.

Next page, Examples of Use

v. 2.4 Use Colour 42

PR IMA RY COLOU R PA L ET T E RAT IO EXA MPL E

HEADING HEADING HEADING
Caption Caption Caption

SECON DA RY COLOU R PA L ET T E RAT IO EXA MPL E

HEADING HEADING HEADING
Caption Caption Caption

EXAMPLES OF USE
Colour can be introduced through text,
graphic elements or photographic imagery.
Please be aware of legibility when using
colour in text with a similar tone background.
Please see 'Primary/Secondary photographic
elements' for more detail on use.

Next page, Extend

v. 2.4 Use Colour 43

PRIMARY
PHOTOGRAPHIC ELEMENTS

v. 2.4 Extend 45

PINWHEEL
Available for use are photographic versions
of the Pinwheel, in both black and white.
These are used when a richer interpretation
of the Pinwheel is required, on screen and in
print.
The Tizen wordmark can be used alongside
the photographic version of the Pinwheel.
However, we never duplicate the Pinwheel by
showing a vector and photographic version
in close proximity.

Next page, Colour Options
v. 2.4 Extend Primary Photographic Elements 46

COLOUR OPTIONS
Secondary colour palette versions of the
Pinwheel are available for use. These give
the opportunity to create sub-categories and
campaigns, maintaining flexibility
within the brand.
Next page, In Use

IN USE

v. 2.4 Extend Secondary Photographic Elements 48

Example Screen Mock

Disclaimer: These images cannot be reproduced.


SECONDARY
PHOTOGRAPHIC ELEMENTS

v. 2.4 Extend 50

THE VISIBLE INVISIBLE


THE VISIBLE INVISIBLE
The secondary photographic property
depicts the Pinwheel in environments
which celebrate its movement, bringing the
Pinwheel to life.
Through pattern, colour and decoration we
can illustrate the spinning motion, depicting
what powers the Pinwheel. Making the
invisible, visible.
These images have been created to add
depth to the asset suite and can be used
across all communication.

Next page, Continued

F IL E N A ME

Tizen_Pinwheel_Secondary_Confetti.tif


F IL E N A ME

Tizen_Pinwheel_Secondary_Ribbon.tif


F IL E N A ME

Tizen_Pinwheel_Secondary_Arrows.tif


F IL E N A ME

Tizen_Pinwheel_Secondary_Smoke.tif


IN USE


Example Screen Mock


PAPER FOLDS


PAPER FOLDS
By exploring the language of paper we can
extend the brand property further. By using
paper folds, we create textural elements,
depth and windows for imagery.
Ten images have been supplied, five in black
and five in white.

Next page, Continued

PAPER FOLDS
By exploring the language of paper we can
extend the brand property further. By using
paper folds, we create textural elements,
depth and windows for imagery.
Ten images have been supplied, five in black
and five in white.
Next page, Icons

F IL E N A ME

Tizen_BlackFold_1.tif


FI LE N A ME F IL E N A ME

Tizen_BlackFold_2.tif Tizen_BlackFold_3.tif


Tizen_BlackFold_4.tif Tizen_BlackFold_5.tif


F IL E N A ME

Tizen_WhiteFold_1.tif



Tizen_WhiteFold_2.tif Tizen_WhiteFold_3.tif


Tizen_WhiteFold_4.tif Tizen_WhiteFold_5.tif


1. All elements are supplied on individual layers. 2. The Spot layers can be turned off when 3. Imagery can be placed on new layer under
not needed. the shadow. Spots are free to move as required.

USING THE FILE
The supplied artwork is layered to maintain
the most flexibility possible.
Depending on the requirements, spots can
be turned off/on and moved position.
Imagery can be integrated into the file
by placing these within the windows and
positioned over spots.

Next page, Cropping


CROPPING
All images are supplied in high resolution
and are designed to be cropped to allow for
variation in window size and position.
Cropping can produce multiple images from
the one original.

Next page, In Use


IN USE


Example Screen Mock



01 . SUPPORTI N G PI N W HEEL - SIGN OF F

02. SUPPORTI N G PI N WHEEL - PHOTOGRA PHIC

THE SUPPORTING BRAND
When Tizen is the supporting brand, we are
represented by the Pinwheel and our lockup.
Two versions of the Pinwheel and one version
of our lockup are recommended for use.
The graphic version of the Pinwheel and the
lockup are used as a 'sign off' and the Primary
Photographic Pinwheel should be used when
a richer interpretation is required.

Next page, Apply

03. SUPPORTI N G LOCKU P

v. 2.4 Collaborate 71

Example

v. 2.4 Apply 73

Example

v. 2.4 Customise 74

Example

v. 2.4 Apply 75

Example

v. 2.4 Apply 76

MORE
QUESTIONS?
—
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