1. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
E-Commerce:
Fundamentals and Applications
Chapter 1 : Introduction
D.Balaganesh LINCOLN UNIVERSITY COLLGE 1

2. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Outline
• Electronic commerce and physical commerce
• The DIGITAL phenomenon
• Looking at e-commerce from different perspectives
• Different types of e-commerce
• Examples of the types of e-commerce
• Some e-commerce scenarios
• Effect of e-commerce
• Advantages of e-commerce
• Myths about e-commerce development and implementation
• System model of this book
D.Balaganesh LINCOLN UNIVERSITY COLLGE 2

3. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Digital Phenomenon
• What do you think?
• What are the drivers of e-commerce?
D.Balaganesh LINCOLN UNIVERSITY COLLGE 3
Data networks
Intense competition
Globalization
Information age
Technologies
Automation
Low cost high quality products/services
DIGITAL

4. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Types of Commerce
D.Balaganesh LINCOLN UNIVERSITY COLLGE 4
Commerce
Electronic
Commerce
Physical or Traditional Commerce
Internet
Commerce


Business
focused
e-commerce
Consumer focused
e-commerce

5. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
E-commerce from different perspectives
• Three layer models for e-commerce (e.g.
Zwass’s model).
• E-business: a wider perspective than e-
commerce.
• E-commerce improves the value chain.
• E-commerce provides an effective tool for
building, managing and enhancing these
relationships. D.Balaganesh LINCOLN UNIVERSITY COLLGE 5

6. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Different types of E-
Commerce
D.Balaganesh LINCOLN UNIVERSITY COLLGE 6
Business
(organization)
Customer
(individual)
Business
(organization)
Customer
(individual)
B2C
(e.g Amazon)
C2B
(e.g Priceline)
C2C
(e.g eBay)
B2B
(e.g TPN)

7. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Examples
• B2C: www.amazon.com
• C2C: www.eBay.com
• B2B: www.tpn.com
• C2B: www.priceline.com
Let’s visit these web sites in turn and discuss its
features. D.Balaganesh LINCOLN UNIVERSITY COLLGE 7

8. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
E-commerce scenarios
• Retailing
• Servicing
• Publishing
• Supply chain management
Discussion: How are they changing?
D.Balaganesh LINCOLN UNIVERSITY COLLGE 8

9. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
What are the advantages of e-
commerce?
• To consumers (think about the consumer
buying process: search, evaluate and execute):
• To businesses (think about the common
objective of every business):
D.Balaganesh LINCOLN UNIVERSITY COLLGE 9

10. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Discussion
• How should different departments participate
in an e-commerce project?
– Management
– Marketing
– Production
– Finance
– Procurement
– Customer support
D.Balaganesh LINCOLN UNIVERSITY COLLGE 10

11. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Transformation of a Compartmentalized
Organization into Integrated Organization
D.Balaganesh LINCOLN UNIVERSITY COLLGE 11
Management
Production
Department
Finance
Department
Marketing
Department
Personnel
Department
Management
Production Marketing
Finance Personnel

12. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Three-tier Technical Model
D.Balaganesh LINCOLN UNIVERSITY COLLGE 12
Client side Service system Backend system
Server side

13. Subject Name Code Credit Hours
FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
Architecture of Web-based E-
Commerce System
D.Balaganesh LINCOLN UNIVERSITY COLLGE 13
Backend system
Firewall
Internet
Server side
Intranet
(Secure)
Web Server Application Server
Database
Service system
Client side