Head on over to http://community.giffgaff.com to vote and discuss.

1. Goodybag Consultation
6th August 2014

2. Welcome
A big, warm welcome and thank you for taking the time to take part.
As a member of the Mobile Network Run By You, we need
your input to help us make the big decisions which would
traditionally be made in the boardroom.
It’s an unusual approach, but we think it’s the best way to be
sure that we continue to make mutually beneficial decisions
for our members, the community and our business.
We aim to be as open and informative as possible, to make sure that you’re well
equipped to make the right decision for yourself and other members, but if you have any
further questions then just drop them into our official forum thread and we’ll do our best to
help.

3. The need for change
We know just how important mobile data is to you, so we listened particularly closely
when some of you told us that your data experience doesn’t always live up to your
expectations. Your data experience is influenced by a number of factors, including:
We are particularly focussed on reducing our overall network congestion level during our
busiest times. It is essential that we achieve this in order to protect your data experience
for the future and build the capacity we need to continue growing as a business.
Your handset Your local network The overall network

4. Reducing busy hour congestion
There are two key ways that we can reduce congestion on the network
during our busiest hours.
1. Traffic Flow 2. Goodybags
Traffic Flow will continue to play an important role in improving the data experience on
giffgaff, but today we would like to explore our Goodybag range with you.
Data allowances must meet member
needs and remain competitive, without
encouraging excessive usage.
Reduces congestion by ensuring
that members get their fair share of
network resource at peak times.

5. The Current Market
£13
1GB
600 min
Unld text
£12
1GB
5000 text
750 min
£12
1GB
1,200 min
Unld text
£15
All you can eat
300 min
Unld text
£15
2GB
Unltd min
Unltd text
£15
1GB
5000 text
1000 min
£18
All you can eat
200 min
Unld text
£20
2GB
5000 text
3000 min
£20
2GB
400 min
Unld text
Below, we have highlighted just a few of the most important and competitive deals in the
market, focussing on the most competitive 1 month contracts and prepay data deals.
Unlimited data
250 min
Unlimited data
500 min
Unlimited data
2000 min
Three
Tesco
Virgin Virgin
Tesco
Three Three
Tesco
O2
We believe that by changing our Goodybag allowances, we can continue to meet the needs
of the vast majority of members, be competitive and improve the data experience on giffgaff.

6. Member feedback
Before we consider changes to the Goodybags, we have been through
the forums to ensure that we are taking your feedback into account.
• Data experience: You have asked us to focus on improving
our data experience on giffgaff.
• £12 goodybag – one of the most popular Goodybags which
must continue to offer great value for data users.
• Peace of mind – members value peace of mind on both their
data and minutes allowances.
• Full 4G launch: you would like us to move towards a full 4G
launch as quickly as possible. Our proposed changes will be
an important step towards delivering this and you can expect
more on this soon.
In response to this feedback, we have ensured that we offer options which deliver on
each of these requests in this consultation.

7. Moving towards a decision
Tips to making an informed choice:
• Check your data usage on My giffgaff – Still not
sure? We’ll be sending you an email to help.
• Review the market – which of the pricing scenarios
will be most attractive for new members?
• Think about other members – Which option do you
think is best for the whole community?
• Remember the context – These changes will protect
your data experience on giffgaff for the future.
In a moment, we will share a series of possible Goodybag scenarios for you to choose
between, please look through them and let us know your preference.
Once you’re ready for the main consultation, click onto the next slide to see your
Goodybag options.

8. Goodybag options
3GB
500 mins
Unlimited text
5GB
500 mins
Unlimited text
2GB
750 mins
Unlimited text
4GB
1000Mins
Unlimited text
8GB
2500 mins
Unlimited text
Option 1
Option 2
Option 3
Unlimited data
2000 mins
Unlimited text
1GB
1000 mins
Unlimited text
2GB
1500 mins
Unlimited text
4GB
Unltd mins
Unlimited text
Please read through the following goodybag options and let us know
your thoughts on each.
Move onto the next slide to find out more about how we’re planning to give you peace
of mind if you run out of minutes or data.
Limited allowances will include tethering

9. Peace of mind
We’re pleased to announce that as part of this change we will also be delivering the
second most popular Community idea in giffgaff history.
• The idea: You have asked for the ability to remove a Goodybag from
your account, so that you can buy a new Goodybag if you run out of
minutes or data.
• The solution: We are working on a solution which will enable you to
buy a new Goodybag when you’ve run out of data or minutes, even
before your Goodybag has expired.
• Data usage notifications: We will also be introducing on all of our
Goodybags, informing you when you have used 80% and 100% of
your data allowance, putting you in control.
Thank you for suggesting such a great idea. It will help us to offer you additional peace
of mind on minutes and data usage on Goodybags.

10. Over to you…..
How to have your say:
• Head over to the Community forums and get involved in
the discussion.
• You don’t need to make a decision immediately. Spend
some time sharing your thoughts and listening to others
before you make a final decision.
• Cast your vote for your favourite option in our thread.
• The consultation window will be open until the end of
Sunday 17th August
Thank you for taking part and we’re looking forward to hearing from you.
Now it’s time to have your say.

11. Thank you