Ebiz skype
•
0 j'aime•851 vues
Skype was founded in 2003 and offers free voice calls over the internet using peer-to-peer software. It had over 100 million users by 2006 and revenue of $406 million in the first half of 2010. Skype allows free calls between users and paid calls to regular phones. It has faced challenges with network bandwidth usage, call quality, and lack of security reviews. However, partnerships with businesses and opportunities in mobility and bundled services could help it grow its enterprise and consumer business in the future.
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Ebiz skype
Similaire à Ebiz skype (20)
Dernier
Dernier (20)
Ebiz skype
- 1. Deep Dive into VoIP Industry 1 Group 3
- 2. A long time ago… March 10th 1876 “Mr. Watson - come here - I want to see you.” - Alexander Graham Bell made the first telephone call to his assistant Thomas Watson 2
- 3. Evolution… 3
- 4. Introduction Founded in „03 by Swedish entrepreneur Niklas Zennstrom & the Dane Janus Friis Software developed by Estonian developers who were initially part of P2P file sharing software KaZaA Offers Free, Unlimited, Superior Quality of Worldwide Calling via Next Generation Peer-to-Peer Software Revenue for 1st half of 2010 - $406.2 million One of the biggest P2P success stories in the web 2.0 era Skype is expected to be valued at $3 billion by the time it plans to launch its IPO 4
- 5. The Skype story Nov 2009: eBay sells 70% stake in Skype Jan 2008: Skype available in smartphones March 2007: Paypal integration into Skype client April 2006: > 100 million users Oct 2010: New Skype for windows; with Dec 2005: facebook news and Video Phonebook telephony launched Oct 2005: eBay purchased July 2004: Skype SkypeIN, SkypeOUT , voicemail Aug 2003: launched Domain name registered, s/w Sept 2002: Initial released VC investment in Skype 5
- 7. Product Offering… SkypeOut Place calls from PCs to any regular telephone Charges as per call duration Flat rate subscriptions SkypeIn Receive calls on PCs from regular phone subscribers 12-month subscription facility 7
- 8. Product Offering Skype for Business Corporate use of Skype services Business Control Panel (BCP) Allocate credit to employees & monitor use Skype for SIP & Skype for Asterisk Connects VoIP based phone to Skype network 8
- 9. Key strategies… Low variable costs No need of a large number of centralized servers Users provided for bandwidth using their own internet connections ‘NO’ to overkill of advertisements Lessons learnt from KaZaA Viral marketing is the „in‟ thing The long tail Target end-to-end of the web by making its software available free on its website 35% of the business is generated from SMBs 9
- 10. Key Strategies SummitCircle.com Focuses on Skype Phones and Add - Ons 150 products & communities New Capabilities for VoIP App One step ahead of Skype beta testing Create an ecosystem similar to Apple‟s iPhone 10
- 11. Key strategies Skype Extras Skype Developer Program Skype Certified Third Party Applications made available in Skype Shop Skype Credit as payment Third party developers working on hardware and software compatible for Skype 11
- 12. 12
- 13. How does Skype work? 13
- 14. 14
- 15. Business Model Partnership Acquirers Telco Carriers Relationship Technology developers Capabilities Community Large user base Create Value added service Handle CC transactions Connect to Telephone network Channel Value Viral marketing Proposition Skype Website Free Skype Accessory partners Activities VAS Skype Out Software development Grow user base Business Development Customers Private users global Cost Structure Developers Salaries Revenue Structure Success VAS subscription Administration cost Skype out payments 15
- 16. ‘Free by itself is not a business model. But free coupled with a compelling upgrade path to paid services, is!!’
- 18. Competitors 18
- 19. VoIP services to Consumers & Small Business Categories Competitors Advantage over Skype PC-to-PC • Standalone SIP-Based VoIP • Much smaller than Skype wrt PC-to-Phone Providers Total Users Providers (SIPphone, Deltathree’s • Savings on Long Distance iConnectHere, Net2Phone) Phone Calls • IM Services (AOL’s AIM, MSN Messenger, Yahoo! Messenger) VoIP Services • StandAlone Players • Substitutes for Regular Fixed- (Vonage) Line Telephony • Cable System Operators • Cost Advantage (Comcast, Cox) • Cox: • Telecom Carriers Already owned networks (Verizon, AT&T) End-to-End Managed Networks Packets tagged for Priority Transmission 19
- 20. Distinguishing Factors of VoIP Services Interconnected calls to PSTN Sent traffic over Public Internet Savings on Long Distance Calls Transmission Quality not reliable Delays garbled the conversation Solution Private “managed” network carrying IP traffic along protected paths 20
- 21. VoIP Market Positioning Technology Providers Service Providers Wholesale Carriers • Wholesale Carriers • PC-to-PC • Service Providers • Enterprises • PC-to-Phone • Supplying endpoints • Hosted flat-free • Communication & • Calling Cards Application Servers • Number Portability Services • iBasis, ITXC, Genu • Switches, Routers, Signaling ity Points & Gateways • Net2Phone , 8 X 8, Dialpad, Iscom, Vonage, TalkingNets, • 3Com, Cisco, Lucent, Sieme Skype, ICQ ns, Nortel 21
- 22. VoIP : Critical Factors • No of users Network Bandwidth • Average Call length • Average Call volume Network Visibility • Applications using network • Latency Performance • Jitter • Packet loss • Timely response Customer service • Proper account credit 22
- 23. VoIP : Critical Factors Regulations • Countries have different telecommunication laws Security Issues • Use NAT • CLEC and unregulated service providers Notify Customers • Notify customers of limitations 23
- 24. Industry Drivers Customer Service Cost reduction satisfaction efficiency • Reduction in • Service • Voice quality phone costs connection time • Security level • Reduction in • Network bandwidth costs problems resolution 24
- 25. Hope for New Entrants Facilities based competition • Construct network using own facilities • Install newest, most efficient technology Unbundled network elements • Own parts of network, eg. Local loop Multi-level Precedence and Pre-emption (MLPP) • Offer assured services 25
- 26. Hope for New Entrants Appease Governments • Pay service tax, share revenue • Follow regulations 26
- 27. Challenges… Technology related: Skype‟s signaling protocols are closed and proprietary. Its code has never been exposed to open source scrutiny Initial reluctance to adopt the open SIP protocol, a standard in the VoIP industry P2P architecture puts a huge burden on users without NAT, consuming network bandwidth even when idle Automatic designation of Skype „supernodes‟ can saturate high speed networks University site bans 27
- 28. Challenges… Service related: Sound and video quality are not consistently good Remote routing and low bandwidth often led to time lags, dropouts and „fizz‟ Poor Customer support for premium commercial services Troubleshooting solely depended on customer feedback resulting in impractical workarounds 28
- 29. Challenges Privacy & Security related Lack of peer review prohibits external security code verification Skype creates a file called 1.com in the temp directory which is capable of reading all BIOS data from a PC. It is used in the identification of computers By default, Skype also records data about calls (but not the message contents) in a "History" file saved on the user's computer 29
- 30. Challenges VoIP Regulations China Qatar Mexico Oman UAE USA India Panama USA Traditional international long distance calls is a major source of tax and foreign exchange 30
- 31. Worst Fears Coming under the purview of FCC and adhering to traditional telephony regulation Meet obligations to support law enforcement agencies Wiretapping needs Emergency services Contribute to the Universal Service Fund Pay access fees to ILECs @ 0.5cent/minute 31
- 32. THE Tech Daily www.thetechdaily.spj THE WORLD’S FAVOURITE NEWSPAPER - Since 1901 United Nations High Commissioner for Refugees Partners with Skype(Dec 2010) KDDI and Skype Partner to bring a New Communications Experience to Japanese Consumers (Oct 2010) The New Skype brings people together like never before (Oct 2010)
- 33. Skype + eBay = Disruptive Technology? Sept 2005 – eBay acquired Skype for $2.6 billion Ease of communication Pay-per-call International expansion Nov 2009 – eBay sold 70% stake of Skype for $2.025 billion Buyers: Marc Andreesen‟s group, Silver Lake, Joltid ltd Lack of synergies between Skype and eBay‟s e-commerce and online payment business 33
- 34. How is Skype a Web 2.0? Software above the Get better with more The Long Tail level of a single users device • Captured the • Skype did not need • Skype can operate Consumer and a large number of everywhere from Small Business centralized servers. the Groups by offering Users provided Internet, mobile free Worldwide bandwidth for the devices and calls from PC-to-PC calls through their Televisions own internet connections 34
- 35. Our Take… Skype can develop enterprise focused business to compete with companies like Cisco & others using its own technology Desktop Sharing Video Client Conferencing communication B2B-B2C 35
- 36. Our Take… Skype can provide Bundled Services such as cable television and internet access to compete directly with companies like Vonage Partnership with Cable TV providers Tie Up with Internet Service providers 36
- 37. Our Take Mobility is the last anchor to the old way! The next 10 years: The Era of Rich Mobile Internet communications Multi modal communications (original SIP vision) Real time HD video, Data, Presence, Text, Wideband Audio Mash ups of web based communications 37
- 38. Industry Reactions Cisco with its inorganic growth strategy might look to go for an aggressive acquisition of Skype Google is already in the VoIP segment with Google chat. It might look to acquire Skype Vonage and companies in the sector will try to make its services less expensive 38
- 39. Thank You Arunabh Sinha Balaji Ramamurthy Jemi Verughese Johnson Chacko Rucha Khale 39
Notes de l'éditeur
- The strategy has transformed Skype from an upstart rival into an ally of the major telecommunications players. In February, Skype unveiled a mobile application for use on devices carried by Verizon Wireless, the top U.S. mobile company by subscribers. The company has also developed programs for Apple Inc.'s iPhone and other devices as it more aggressively moves into the mobile world. In addition, it has signed deals with television manufacturers LG, Panasonic and Samsung Electronics to embed Skype technology in their products.
- For example, if there were only 3 Skype users in the world and 2 were communicating, the 3rd computer would be taxed to support the application, even if not using Skype at the time. The large number of Skype computers means that this activity is diffuse, it can lead to performance issues on standby Skype users, and presents a conduit for security breaches
- Managing customer relationship at Skype’s neck breaking global growth is an important challengeand may hinder its ability to attract mainstream customer segments. For example, on Skype’scompany-owned customer forums several threads discuss the firm’s ability to guarantee after-salessupport of credit-card-based purchases. Understanding and adapting to customer demand will be amajor issue if Skype wants to succeed in disrupting incumbents.
- Several Middle Eastern countries had blocked VoIP traffic, including Oman, Qatar, and UnitedArab Emirates.Other countries, including Panama, had made special provisions to tax VoIP calls.20In late 2005, China Telecom was experimenting with systems to block PC-to-PC calling in majorurban centers.21 Likewise, Skype had been blocked by the leading Mexican telecommunicationscarrier, Telmex.22 In the U.S., a rural telecommunications carrier was fined in March 2005 by theFederal Communications Commission for blocking VoIP calls.23In what seems to be a blast from the pastthe Indian Government has once again set it’s eyes on BlackBerry maker RIM’s services for security reasons. What’s more is that this time it has pulled in Skype and Google too. The DoT has said that it will approach the companies and ask them to ensure that data transferred through their services is available to Indian Security Agencies. While RIM and Skype will be given a 15-day deadline to comply, Google will also be contacted to ensure that Gmail follows suit. They have not been given