14. Marketers’ Most Hated Buzzwords
20%
B2B and B2C
marketers agree…
the winner
is ”synergy”!
Considerably more
hated even
than “viral”.
15%
10%
5%
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m
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en
in g
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ry
- le
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iza
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lea
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tim
de ou g
rs ht
h ip
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-c
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0%
About this report
The third annual Webmarketing123 State of Digital Marketing Survey was conducted in the fall of 2013.
Over 500 U.S. marketing professionals completed the survey — all participants responded to an email invitation.
Participants answered questions using an online survey tool.
For more information about the survey, please contact marketingteam@webmarketing123.com.
ABOUT Webmarketing123
In 2012 and 2013, Webmarketing123 was named by Inc. Magazine as one of the fastest
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growing private companies in the U.S. It was also the #9 fastest growing private company
in the Bay Area according to San Francisco Business Times last year.
Founded in 2004, Webmarketing123 is a digital marketing agency providing SEO, SEM,
Display Advertising, and Social Media Marketing to help clients generate and fast-track
online revenue. Our unique approach pairs metrics-rich methodology with an
understanding of our clients’ business goals and challenges. We combine a deep
expertise across industry verticals, smart use of automation, and efficient use of
analytics to inform data-driven decision-making.
Webmarketing123 develops and drives impactful digital marketing strategies for enterprise
clients, including fast growth Inc. 500 and Fortune 500 companies. For more information,
please visit www.webmarketing123.com.
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