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‫ﺑﺪﺭ ﺑﻦ ﺣﻤﻮﺩ ﺍﻟﺒﺪﺭ‬
‫1102/5/2‬
‫‪badr@albadr.com‬‬
‫‪Twitter @balbadr‬‬

  ‫ﺍﻹﻋﻼﻡ ﺍﻻﺟﺘﻤﺎﻋﻲ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬
                    ‫ﺇﺣﺼﺎءﺍﺕ ﻭﺗﻮﺟﻬﺎﺕ‬
‫ﺗﺴﺎﺅﻻﺕ؟؟؟‬

‫ﻫﻞ ﻳﻤﻜﻦ ﺍﻟﺘﻜﻬﻦ ﺑﺎﺗﺠﺎﻩ ﺍﻟﺘﻘﻨﻴﺔ ﺧﺼﻮﺻﺎ ﺟﺎﻧﺐ‬     ‫‪‬‬
                      ‫ﺍﻟﺘﻘﺒﻞ ﺍﻟﺸﻌﺒﻲ ﻟﻬﺎ؟‬
       ‫ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﻫﻞ ﻳﺴﺮﻕ ﺍﻷﺿﻮﺍء ﻣﻦ‬        ‫‪‬‬
                                 ‫ﺍﻟﺘﻘﻠﻴﺪﻱ؟‬
    ‫ﻫﻞ ﻣﺎ ﺯﺍﻝ ﻫﻨﺎﻙ ﻣﺠﺎﻝ ﻟﻠﻨﻤﻮ ﻓﻲ ﺍﻹﻋﻼﻡ‬       ‫‪‬‬
                      ‫ﺍﻟﺠﺪﻳﺪ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬
           ‫ﺃﻫﻮ ﺇﻋﻼﻡ ﺟﺪﻳﺪ ﺃﻡ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ؟‬      ‫‪‬‬
             ‫ﻫﻞ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﺩﻳﻤﻘﺮﺍﻁﻲ؟‬       ‫‪‬‬
              ‫ﻫﻞ ﺳﺘﺒﻘﻰ ﻟﻨﺎ “ﺧﺼﻮﺻﻴﺘﻨﺎ”؟‬       ‫‪‬‬
‫ﺗﻮﻗﻌﺎﺕ!!!‬

  ‫‪" ‬ﺍﻟﺘﻠﻔﺰﻳﻮﻥ ﻟﻦ ﻳﻜﻮﻥ ﻣﻨﺎﻓﺴﺎ ﺧﻄﻴﺮﺍ ﻟﻺﺫﺍﻋﺔ ﻷﻥ‬
  ‫ﺍﻟﻨﺎﺱ ﻳﺠﺐ ﺃﻥ ﻳﺠﻠﺴﻮﺍ ﻭﻳﺒﻘﻮﺍ ﻋﻴﻮﻧﻬﻢ ﻣﻠﺼﻘﺔ‬
‫ﻋﻠﻰ ﺷﺎﺷﺔ؛ ﺍﻷﺳﺮﺓ ​​ﺍﻷﻣﺮﻳﻜﻴﺔ ﻟﻴﺲ ﻟﺪﻳﻬﺎ ﺍﻟﻮﻗﺖ‬
                                      ‫ﻟﺬﻟﻚ“‬
           ‫‪ ‬ﻣﻦ ﻁﺒﻌﺔ 9391 ﻣﻦ ﺻﺤﻴﻔﺔ ﻧﻴﻮﻳﻮﺭﻙ ﺗﺎﻳﻤﺰ‬
‫‪" ‬ﻻ ﻳﻤﻜﻦ ﺃﻥ ﺗﺤﻞ ﻗﺎﻋﺪﺓ ﺑﻴﺎﻧﺎﺕ ﻋﻠﻰ ﺍﻻﻧﺘﺮﻧﺖ ﻣﺤﻞ‬
  ‫ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﻴﻮﻣﻴﺔ ، ﻭﻻ ﻳﻤﻜﻦ ﻟﺸﺒﻜﺔ ﻛﻤﺒﻴﻮﺗﺮ ﺃﻥ‬
           ‫ﺗﻐﻴﺮ ﺍﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺑﻬﺎ ﺍﻟﺤﻜﻮﻣﺔ"‬
   ‫‪ ‬ﻋﺎﻟﻢ ﺍﻟﻔﻠﻚ ﻭﺍﻟﻤﺆﻟﻒ ﺍﻷﻣﻴﺮﻛﻲ ﻛﻠﻴﻔﻮﺭﺩ ﺳﺘﻮﻝ 5991‬
‫‪" ‬ﻫﻨﺎﻙ ﻻ ﺗﻮﺟﺪ ﻓﺮﺻﺔ ﻟﺠﻬﺎﺯ ﺁﻱ ﻓﻮﻥ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ‬
                ‫ﺁﻱ ﺣﺼﺔ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﺴﻮﻕ"‬
   ‫‪ ‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ﻣﺎﻳﻜﺮﻭﺳﻮﻓﺖ ﺳﺘﻴﻒ ﺑﺎﻟﻤﺮ‬
‫ﻣﺎ ﻫﻮ ﻣﺼﺪﺭﻙ ﺍﻟﺮﺋﻴﺴﻲ ﻟﻸﺧﺒﺎﺭ؟‬
‫ﺍﺳﺘﺨﺪﺍﻡ ﺍﻻﻧﺘﺮﻧﺖ ﻓﻲ ﺍﻧﺘﺸﺎﺭ‬

‫04% ﻣﻦ ﺍﻟﺴﻜﺎﻥ ﻧﺴﺒﺔ ﻣﺴﺘﺨﺪﻣﻲ ﺍﻹﻧﺘﺮﻧﺖ‬           ‫‪‬‬
 ‫051% ﺍﻟﺰﻳﺎﺩﺓ ﺳﻨﻮﻳﺔ ﻓﻲ ﻣﺸﺘﺮﻛﻲ ﺑﺮﻭﺩﺑﺎﻧﺪ‬       ‫‪‬‬
          ‫75% ﻳﺴﺘﺨﺪﻣﻮﻥ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬      ‫‪‬‬
      ‫22% ﻳﺴﺘﺨﺪﻣﻮﻥ ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ‬         ‫‪‬‬
‫ﻓﻘﻂ 03% ﻳﺪﺧﻠﻮﻥ ﻣﻦ ﺧﻼﻝ ﺍﻷﺟﻬﺰﺓ ﺍﻟﻤﺘﻨﻘﻠﺔ‬        ‫‪‬‬
 ‫‪ %40 ‬ﻣﻨﻬﻢ ﺣﻤﻠﻮﺍ ﺗﻄﺒﻴﻖ ﻭ 42% ﺍﺷﺘﺮﻭﺍ ﺗﻄﺒﻴﻖ‬
‫ﺃﺑﻮ ﺍﻟﺸﺒﺎﺏ:‬
        ‫ﻣﺘﻌﻠﻢ – ﻳﻘﺮﺃ – ﻳﺸﺎﺭﻙ - ﺑﺎﻟﻌﺮﺑﻲ‬
 ‫ﺍﻷﻛﺜﺮﻳﺔ ﺣﺪﻳﺜﻲ ﻋﻬﺪ ﺍﻹﻧﺘﺮﻧﺖ ﻭﺍﻵﺧﺮﻳﻦ ﻳﻤﻀﻮﻥ ﻭﻗﺘﺎ ﺃﻁﻮﻝ‬         ‫‪‬‬
                                   ‫ﺍﻟﺮﺟﺎﻝ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻨﺴﺎء‬   ‫‪‬‬
          ‫ﺍﻷﻛﺜﺮﻳﺔ ﻣﺘﻌﻠﻤﻴﻦ ﻭﻣﺘﺮﻛﺰﻳﻦ ﻓﻲ ﺍﻟﻤﺪﻥ ﺍﻟﺮﺋﻴﺴﻴﺔ‬       ‫‪‬‬
                  ‫ﻳﻔﻀﻠﻮﻥ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻟﻠﺘﻮﺍﺻﻞ‬     ‫‪‬‬
  ‫ﻣﻬﺘﻤﻮﻥ ﺑﺎﻷﺧﺒﺎﺭ ﻭﺍﻟﺘﻌﻠﻴﻖ ﻋﻠﻴﻬﺎ ﻣﻦ ﺧﻼﻝ ﻣﻮﺍﻗﻊ ﺍﻟﺼﺤﻒ‬         ‫‪‬‬
                         ‫ﺗﻨﺘﺸﺮ ﺑﻴﻨﻬﻢ ﺍﻷﺳﻤﺎء ﺍﻟﻤﺴﺘﻌﺎﺭﺓ‬      ‫‪‬‬
   ‫ﺍﻟﺮﺟﺎﻝ ﻳﻘﻀﻮﻥ ﻭﻗﺘﺎ ﺃﻁﻮﻝ ﻓﻲ ﻣﻬﺎﻡ ﻣﺘﻌﻠﻘﺔ ﺍﻟﻌﻤﻞ ﻓﻴﻤﺎ‬        ‫‪‬‬
                      ‫ﺗﻘﻀﻲ ﺍﻟﻨﺴﺎء ﻭﻗﺘﺎ ﺃﻛﺒﺮ ﻓﻲ ﺍﻟﺘﺮﻓﻴﻪ.‬
 ‫ﺍﺳﺘﺨﺪﺍﻡ ﺍﻹﻧﺘﺮﻧﺖ ﻳﺄﺧﺬ ﺍﻟﻮﻗﺖ ﻣﻦ ﺍﻟﻜﺘﺐ ﻭﺍﻟﺘﻠﻔﺎﺯ ﻭﺍﻟﻬﺎﺗﻒ‬      ‫‪‬‬
‫57% ﻣﻦ ﺍﻟﺸﺒﺎﺏ ﻳﺴﺘﺨﺪﻣﻮﻥ ﺷﺒﻜﺎﺕ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻻﺟﺘﻤﺎﻋﻲ‬              ‫‪‬‬
‫ﻛﺘﺎﺏ ﺍﻟﻮﺟﻮﻩ ‪Facebook‬‬

       ‫‪ %12 ‬ﻣﻦ ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻌﺎﻟﻤﻲ ﻟﻺﻧﺘﺮﻧﺖ‬
‫‪ ‬ﺛﺎﻟﺚ ﺃﻛﺒﺮ ﻧﺸﺎﻁ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧﺖ ﻟﻠﺸﺒﺎﺏ ﺍﻟﻌﺮﺑﻲ‬
                                  ‫‪ ‬ﻣﺤﻠﻴﺎ:‬
                       ‫ﺍﻟﺜﻠﺜﺎﻥ ﺭﺟﺎﻝ ﻭﺍﻟﺜﻠﺚ ﺍﻟﻨﺴﺎء‬   ‫‪‬‬
              ‫ﺍﻟﺜﻠﺜﺎﻥ ﺷﺒﺎﺏ )ﺗﺤﺖ 03( ﻭﺍﻟﺜﻠﺚ ﻛﺒﺎﺭ‬     ‫‪‬‬
    ‫ﺍﻟﻨﺼﻒ ﻳﺴﺘﺨﺪﻡ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻛﺎﻟﻠﻐﺔ ﺍﻟﺮﺋﻴﺴﻴﺔ‬      ‫‪‬‬
  ‫ﺍﻧﺘﺸﺎﺭﻩ ﺃﻗﻞ ﻣﻦ ﺍﻟﻤﻌﺪﻝ ﺍﻟﻤﺤﻠﻲ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻧﺘﺸﺎﺭ‬       ‫‪‬‬
                          ‫ﺍﻻﻧﺘﺮﻧﺖ ﻭﺍﻟﺪﺧﻞ ﺍﻟﻘﻮﻣﻲ‬
    ‫9% ﻓﻘﻂ ﻣﻦ ﺃﺻﻞ 5.3 ﻣﻠﻴﻮﻥ ﻣﺴﺘﺨﺪﻡ ﻣﺤﻠﻲ‬             ‫‪‬‬
                             ‫ﺻﺮﺣﻮﺍ ﺃﻧﻬﻢ ﻣﺘﺰﻭﺟﻮﻥ‬
‫ﺍﻟﻤﻐﺮّﺩ ‪Twitter‬‬
                                    ‫ُ َ‬

                     ‫ﺭﺟﺎﻝ ﻭ 33% ﻧﺴﺎء‬    ‫66%‬   ‫‪‬‬
      ‫ﻳﻐﺮﺩﻭﻥ ﺑﺎﻹﻧﺠﻠﻴﺰﻳﺔ ﻭ62% ﺑﺎﻟﻌﺮﺑﻴﺔ‬   ‫99%‬   ‫‪‬‬
  ‫ﺳﻤﻌﻮﺍ ﺑﺨﺒﺮ ﺟﺪﻳﺪ ﻷﻭﻝ ﻣﺮﺓ ﻣﻦ ﺧﻼﻟﻪ‬       ‫05%‬   ‫‪‬‬
‫ﺩﻟﻮﺍ ﻋﻠﻰ ﻣﻮﻗﻊ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧﺖ ﻣﻦ ﺧﻼﻟﻪ‬       ‫45%‬   ‫‪‬‬
             ‫ﺩﻟﻬﻢ ﻋﻠﻰ ﺑﺮﺍﻣﺞ ﺗﻠﻔﺰﻳﻮﻧﻴﺔ‬   ‫12%‬   ‫‪‬‬
  ‫ﺍﺷﺘﺮﻭﺍ ﻣﻨﺘﺞ ﺑﻨﺎء ﻋﻠﻰ ﻧﺼﻴﺤﺔ ﺗﻐﺮﻳﺪﻳﺔ‬    ‫33%‬   ‫‪‬‬
       ‫ﻳﻨﻮﻭﻥ ﺍﻻﺳﺘﻤﺮﺍﺭ ﻓﻲ ﺍﻻﺳﺘﺨﺪﺍﻡ‬       ‫89%‬   ‫‪‬‬
‫ﺍﻟﺘﻄﻮﻉ ﺍﻻﺟﺘﻤﺎﻋﻲ ﻋﻠﻰ ﺗﻮﻳﺘﺮ‬
‫ﺍﻟﺘﺪﻭﻳﻦ‬

                 ‫‪ ‬ﺍﻟﺘﺪﻭﻳﻦ ﺗﺤﺖ ﺃﺳﻤﺎء ﻣﺴﺘﻌﺎﺭﺓ‬
                               ‫‪ ‬ﺗﺘﻤﻴﺰ ﺑﺎﻟﺠﺮﺃﺓ‬
          ‫‪ ‬ﺛﻼﺙ ﻣﺮﺍﺣﻞ ﺭﺋﻴﺴﻴﺔ ﺣﺴﺐ ﺩ. ﻟﻴﻨﺶ:‬
     ‫‪ ‬ﻣﺮﺣﻠﺔ ﺍﻟﺠﺴﺮ: ﺗﺪﻭﻳﻦ ﺑﺎﻟﻠﻐﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ ﻟﺠﻤﻬﻮﺭ‬
                          ‫ﻏﺮﺑﻲ ﻳﺠﻨﺢ ﺇﻟﻰ ﺍﻟﺘﻄﺮﻑ‬
‫‪ ‬ﻣﺮﺣﻠﺔ ﺍﻟﻨﺨﺒﺔ: ﺗﻜﺘﺐ ﺑﺎﻟﻌﺮﺑﻴﺔ ﻟﺠﻤﻬﻮﺭ ﻣﺤﻠﻲ ﻭﺍﻟﺘﺮﻛﻴﺰ‬
  ‫ﻋﻠﻰ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻻﺟﺘﻤﺎﻋﻲ ﻭﺗﻌﺮﺿﺖ ﻟﻠﻘﻤﻊ ﻓﻲ ﺑﻌﺾ‬
                                          ‫ﺍﻷﺣﻴﺎﻥ‬
   ‫‪ ‬ﻣﺮﺣﻠﺔ ﺍﻟﺸﺄﻥ ﺍﻟﻤﺤﻠﻲ: ﺣﻮﺍﺭ ﺃﺷﻤﻞ ﻣﻦ ﻧﺎﺷﻄﻴﻦ‬
                        ‫ﻳﻨﺘﻤﻮﻥ ﺇﻟﻰ ﻣﺪﺍﺭﺱ ﻓﻜﺮﻳﺔ‬
‫ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ‬

‫‪ ‬ﻓﻴﻤﺎ ﺃﻥ 04% ﻣﻦ ﺍﻟﺸﻌﺐ ﻣﺮﺗﺒﻂ ﺑﺎﻹﻧﺘﺮﻧﺖ‬
             ‫‪ ‬ﻣﻘﺎﺭﻧﺔ ﺏ 38% ﻓﻲ ﺑﺮﻳﻄﺎﻧﻴﺎ‬
‫‪ %54 ‬ﻣﻨﻬﻢ ﻳﻌﻴﺸﻮﻥ ﺣﻴﺎﺓ ﺇﻟﻜﺘﺮﻭﻧﻴﺔ ﻧﺸﻄﺔ‬
             ‫‪ ‬ﻣﻘﺎﺭﻧﺔ ﺏ 34% ﻓﻲ ﺑﺮﻳﻄﺎﻧﻴﺎ‬
‫ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ‬
‫ﺍﻷﺳﺌﻠﺔ؟؟؟‬

‫ﻫﻞ ﻳﻤﻜﻦ ﺍﻟﺘﻜﻬﻦ ﺑﺎﺗﺠﺎﻩ ﺍﻟﺘﻘﻨﻴﺔ ﺧﺼﻮﺻﺎ ﺟﺎﻧﺐ‬     ‫‪‬‬
                      ‫ﺍﻟﺘﻘﺒﻞ ﺍﻟﺸﻌﺒﻲ ﻟﻬﺎ؟‬
       ‫ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﻫﻞ ﻳﺴﺮﻕ ﺍﻷﺿﻮﺍء ﻣﻦ‬        ‫‪‬‬
                                 ‫ﺍﻟﺘﻘﻠﻴﺪﻱ؟‬
    ‫ﻫﻞ ﻣﺎ ﺯﺍﻝ ﻫﻨﺎﻙ ﻣﺠﺎﻝ ﻟﻠﻨﻤﻮ ﻓﻲ ﺍﻹﻋﻼﻡ‬       ‫‪‬‬
                      ‫ﺍﻟﺠﺪﻳﺪ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬
           ‫ﺃﻫﻮ ﺇﻋﻼﻡ ﺟﺪﻳﺪ ﺃﻡ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ؟‬      ‫‪‬‬
             ‫ﻫﻞ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﺩﻳﻤﻘﺮﺍﻁﻲ؟‬       ‫‪‬‬
              ‫ﻫﻞ ﺳﺘﺒﻘﻰ ﻟﻨﺎ “ﺧﺼﻮﺻﻴﺘﻨﺎ”؟‬       ‫‪‬‬
‫ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ‬

      ‫ﺍﻟﻤﺴﺘﺨﺪﻣﻮﻥ ﺃﻗﻠﻴﻪ ﻭﻟﻜﻨﻬﺎ ﻓﺎﻋﻠﺔ ﻭﺗﻨﻤﻮ‬   ‫‪‬‬
   ‫ﻣﻌﺪﻝ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻻﺯﺍﻟﺖ ﺃﻗﻞ ﻣﻦ ﺍﻟﻤﻌﺪﻻﺕ‬       ‫‪‬‬
 ‫ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺍﻹﻗﻠﻴﻤﻴﺔ ﺧﺼﻮﺻﺎ ﻓﻲ ﺑﻌﺾ ﺍﻟﻔﺌﺎﺕ‬
‫ﺍﻧﺘﺸﺎﺭﻫﺎ ﻫﻮ ﻋﻠﻰ ﺣﺴﺎﺏ ﺍﻟﻮﺳﺎﺋﻞ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‬      ‫‪‬‬
          ‫ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺆﺳﺴﻲ ﻓﻲ ﺑﺪﺍﻳﺎﺗﻪ‬       ‫‪‬‬
    ‫ﺑﺨﻼﻑ ﺍﻟﻤﺘﻮﻗﻊ ﻫﻨﺎﻙ ﻧﺨﺒﺔ ﺗﻨﺸﺮ ﻭﺃﻛﺜﺮﻳﺔ‬     ‫‪‬‬
                                   ‫ﺗﺴﺘﻬﻠﻚ‬
      ‫ﺑﻴﻦ ﺣﺮﻳﺔ ﺍﻟﺘﻌﺒﻴﺮ ﻭﺍﻟﺸﺨﺼﻴﺎﺕ ﺍﻟﻮﻫﻤﻴﺔ‬    ‫‪‬‬
‫ﺑﻌﺾ ﺍﻟﻤﺼﺎﺩﺭ‬
          1. Wikipedia, “Social Media”, http://en.wikipedia.org/wiki/Social_media      
2. Lucien Zeigler, “Twitter Use ‘Skyrockets’ in Saudi Arabia: Report” Gulf Trade &     
                              Energy Industry News And Analysis, 04 January 2011
                                  http://arabianomics.com/2011/01/04/twitter-use-      
                    %E2%80%98skyrockets%E2%80%99-in-saudi-arabia-report/
           3. Tareq Kassar, Saudi Arabia: A Firehose of users are joining Facebook ,   
                                                            Thursday, April 15, 2010
   http://interactiveme.com/index.php/2010/04/saudi-arabia-a-firehose-of-users-        
                                           are-joining-facebook-based-on-report/
                                              4. Social Media Habits in Saudi Arabia   
    http://comm215.wetpaint.com/page/Social+Media+Habits+in+Saudi+Arabia               
       5. Deborah Amos, Social Media Revolution Hits Saudi Arabia, Jan 26, 2011        
http://www.scpr.org/news/2011/01/26/social-media-revolution-hits-saudi-arabia/         

   6.Dubai School of Government, “Facebook Usage: Facts & Analysis”, Jan 2011          
 http://unpan1.un.org/intradoc/groups/public/documents/dsg/unpan044212.pdf
‫ﺑﻌﺾ ﺍﻟﻤﺼﺎﺩﺭ‬
                                                     7. Social Bakers, “Saudi Arabia facebook statistics”   
                                       http://www.socialbakers.com/facebook-statistics/saudi-arabia         
8. Carrington Malin, “Spot On PR’s MENA Twitter Demographics & User Habits Survey” Thursday ,               
                                                                                      10 September 2009
                                                        http://www.spotonpr.com/menatwittersurvey/          
             9. Carrington Malin, Spot On Public Relations, “Middle East and North Africa Facebook          
                                            Demographics” , May 2010 http://www.spotonpr.com/wp-
                                             content/uploads/2010/05/FacebookMENA_24May10.pdf
                                         10. Tine Lewis, “Middle East in Telecom Statistics” , July 2010    
      http://www.budde.com.au/Research/Middle-East-Telecoms-Internet-Broadband-and-Mobile-
                                                                   statistics-tables-only.html#overview
   11. Basharat Ashai, Market Analyst, APAC & MEA, “Wireless Broadband Shows Strong Growth in               
   Saudi Arabia”, Nov 30, 2010 http://lteworld.org/blog/wireless-broadband-shows-strong-growth-
                                                                                            saudi-arabia
                                              12. Internet world status, usage and population statistics    
                                               http://www.internetworldstats.com/list4.htm#average
                       13. Internet Statistics Saudi Arabia Show Us A Connected Country, Jan. 3, 2011       
                                                  http://www.newstouse.org/internet-statistics-saudi/       
 14. “Saudi Arabia - Telecoms, Mobile And Broadband, Provides A Comprehensive Overview of the               
       Trends and Developments in the Telecommunications and Digital Media Markets”, August 18,
                                     2010 http://satellite.tmcnet.com/news/2010/08/18/4962626.htm

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الإعلام الاجتماعي احصاءات وتوجهات

  • 1. ‫ﺑﺪﺭ ﺑﻦ ﺣﻤﻮﺩ ﺍﻟﺒﺪﺭ‬ ‫1102/5/2‬ ‫‪badr@albadr.com‬‬ ‫‪Twitter @balbadr‬‬ ‫ﺍﻹﻋﻼﻡ ﺍﻻﺟﺘﻤﺎﻋﻲ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﺇﺣﺼﺎءﺍﺕ ﻭﺗﻮﺟﻬﺎﺕ‬
  • 2. ‫ﺗﺴﺎﺅﻻﺕ؟؟؟‬ ‫ﻫﻞ ﻳﻤﻜﻦ ﺍﻟﺘﻜﻬﻦ ﺑﺎﺗﺠﺎﻩ ﺍﻟﺘﻘﻨﻴﺔ ﺧﺼﻮﺻﺎ ﺟﺎﻧﺐ‬ ‫‪‬‬ ‫ﺍﻟﺘﻘﺒﻞ ﺍﻟﺸﻌﺒﻲ ﻟﻬﺎ؟‬ ‫ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﻫﻞ ﻳﺴﺮﻕ ﺍﻷﺿﻮﺍء ﻣﻦ‬ ‫‪‬‬ ‫ﺍﻟﺘﻘﻠﻴﺪﻱ؟‬ ‫ﻫﻞ ﻣﺎ ﺯﺍﻝ ﻫﻨﺎﻙ ﻣﺠﺎﻝ ﻟﻠﻨﻤﻮ ﻓﻲ ﺍﻹﻋﻼﻡ‬ ‫‪‬‬ ‫ﺍﻟﺠﺪﻳﺪ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬ ‫ﺃﻫﻮ ﺇﻋﻼﻡ ﺟﺪﻳﺪ ﺃﻡ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ؟‬ ‫‪‬‬ ‫ﻫﻞ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﺩﻳﻤﻘﺮﺍﻁﻲ؟‬ ‫‪‬‬ ‫ﻫﻞ ﺳﺘﺒﻘﻰ ﻟﻨﺎ “ﺧﺼﻮﺻﻴﺘﻨﺎ”؟‬ ‫‪‬‬
  • 3. ‫ﺗﻮﻗﻌﺎﺕ!!!‬ ‫‪" ‬ﺍﻟﺘﻠﻔﺰﻳﻮﻥ ﻟﻦ ﻳﻜﻮﻥ ﻣﻨﺎﻓﺴﺎ ﺧﻄﻴﺮﺍ ﻟﻺﺫﺍﻋﺔ ﻷﻥ‬ ‫ﺍﻟﻨﺎﺱ ﻳﺠﺐ ﺃﻥ ﻳﺠﻠﺴﻮﺍ ﻭﻳﺒﻘﻮﺍ ﻋﻴﻮﻧﻬﻢ ﻣﻠﺼﻘﺔ‬ ‫ﻋﻠﻰ ﺷﺎﺷﺔ؛ ﺍﻷﺳﺮﺓ ​​ﺍﻷﻣﺮﻳﻜﻴﺔ ﻟﻴﺲ ﻟﺪﻳﻬﺎ ﺍﻟﻮﻗﺖ‬ ‫ﻟﺬﻟﻚ“‬ ‫‪ ‬ﻣﻦ ﻁﺒﻌﺔ 9391 ﻣﻦ ﺻﺤﻴﻔﺔ ﻧﻴﻮﻳﻮﺭﻙ ﺗﺎﻳﻤﺰ‬ ‫‪" ‬ﻻ ﻳﻤﻜﻦ ﺃﻥ ﺗﺤﻞ ﻗﺎﻋﺪﺓ ﺑﻴﺎﻧﺎﺕ ﻋﻠﻰ ﺍﻻﻧﺘﺮﻧﺖ ﻣﺤﻞ‬ ‫ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﻴﻮﻣﻴﺔ ، ﻭﻻ ﻳﻤﻜﻦ ﻟﺸﺒﻜﺔ ﻛﻤﺒﻴﻮﺗﺮ ﺃﻥ‬ ‫ﺗﻐﻴﺮ ﺍﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺑﻬﺎ ﺍﻟﺤﻜﻮﻣﺔ"‬ ‫‪ ‬ﻋﺎﻟﻢ ﺍﻟﻔﻠﻚ ﻭﺍﻟﻤﺆﻟﻒ ﺍﻷﻣﻴﺮﻛﻲ ﻛﻠﻴﻔﻮﺭﺩ ﺳﺘﻮﻝ 5991‬ ‫‪" ‬ﻫﻨﺎﻙ ﻻ ﺗﻮﺟﺪ ﻓﺮﺻﺔ ﻟﺠﻬﺎﺯ ﺁﻱ ﻓﻮﻥ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ‬ ‫ﺁﻱ ﺣﺼﺔ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﺴﻮﻕ"‬ ‫‪ ‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ﻣﺎﻳﻜﺮﻭﺳﻮﻓﺖ ﺳﺘﻴﻒ ﺑﺎﻟﻤﺮ‬
  • 4. ‫ﻣﺎ ﻫﻮ ﻣﺼﺪﺭﻙ ﺍﻟﺮﺋﻴﺴﻲ ﻟﻸﺧﺒﺎﺭ؟‬
  • 5. ‫ﺍﺳﺘﺨﺪﺍﻡ ﺍﻻﻧﺘﺮﻧﺖ ﻓﻲ ﺍﻧﺘﺸﺎﺭ‬ ‫04% ﻣﻦ ﺍﻟﺴﻜﺎﻥ ﻧﺴﺒﺔ ﻣﺴﺘﺨﺪﻣﻲ ﺍﻹﻧﺘﺮﻧﺖ‬ ‫‪‬‬ ‫051% ﺍﻟﺰﻳﺎﺩﺓ ﺳﻨﻮﻳﺔ ﻓﻲ ﻣﺸﺘﺮﻛﻲ ﺑﺮﻭﺩﺑﺎﻧﺪ‬ ‫‪‬‬ ‫75% ﻳﺴﺘﺨﺪﻣﻮﻥ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬ ‫‪‬‬ ‫22% ﻳﺴﺘﺨﺪﻣﻮﻥ ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫‪‬‬ ‫ﻓﻘﻂ 03% ﻳﺪﺧﻠﻮﻥ ﻣﻦ ﺧﻼﻝ ﺍﻷﺟﻬﺰﺓ ﺍﻟﻤﺘﻨﻘﻠﺔ‬ ‫‪‬‬ ‫‪ %40 ‬ﻣﻨﻬﻢ ﺣﻤﻠﻮﺍ ﺗﻄﺒﻴﻖ ﻭ 42% ﺍﺷﺘﺮﻭﺍ ﺗﻄﺒﻴﻖ‬
  • 6. ‫ﺃﺑﻮ ﺍﻟﺸﺒﺎﺏ:‬ ‫ﻣﺘﻌﻠﻢ – ﻳﻘﺮﺃ – ﻳﺸﺎﺭﻙ - ﺑﺎﻟﻌﺮﺑﻲ‬ ‫ﺍﻷﻛﺜﺮﻳﺔ ﺣﺪﻳﺜﻲ ﻋﻬﺪ ﺍﻹﻧﺘﺮﻧﺖ ﻭﺍﻵﺧﺮﻳﻦ ﻳﻤﻀﻮﻥ ﻭﻗﺘﺎ ﺃﻁﻮﻝ‬ ‫‪‬‬ ‫ﺍﻟﺮﺟﺎﻝ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻨﺴﺎء‬ ‫‪‬‬ ‫ﺍﻷﻛﺜﺮﻳﺔ ﻣﺘﻌﻠﻤﻴﻦ ﻭﻣﺘﺮﻛﺰﻳﻦ ﻓﻲ ﺍﻟﻤﺪﻥ ﺍﻟﺮﺋﻴﺴﻴﺔ‬ ‫‪‬‬ ‫ﻳﻔﻀﻠﻮﻥ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻟﻠﺘﻮﺍﺻﻞ‬ ‫‪‬‬ ‫ﻣﻬﺘﻤﻮﻥ ﺑﺎﻷﺧﺒﺎﺭ ﻭﺍﻟﺘﻌﻠﻴﻖ ﻋﻠﻴﻬﺎ ﻣﻦ ﺧﻼﻝ ﻣﻮﺍﻗﻊ ﺍﻟﺼﺤﻒ‬ ‫‪‬‬ ‫ﺗﻨﺘﺸﺮ ﺑﻴﻨﻬﻢ ﺍﻷﺳﻤﺎء ﺍﻟﻤﺴﺘﻌﺎﺭﺓ‬ ‫‪‬‬ ‫ﺍﻟﺮﺟﺎﻝ ﻳﻘﻀﻮﻥ ﻭﻗﺘﺎ ﺃﻁﻮﻝ ﻓﻲ ﻣﻬﺎﻡ ﻣﺘﻌﻠﻘﺔ ﺍﻟﻌﻤﻞ ﻓﻴﻤﺎ‬ ‫‪‬‬ ‫ﺗﻘﻀﻲ ﺍﻟﻨﺴﺎء ﻭﻗﺘﺎ ﺃﻛﺒﺮ ﻓﻲ ﺍﻟﺘﺮﻓﻴﻪ.‬ ‫ﺍﺳﺘﺨﺪﺍﻡ ﺍﻹﻧﺘﺮﻧﺖ ﻳﺄﺧﺬ ﺍﻟﻮﻗﺖ ﻣﻦ ﺍﻟﻜﺘﺐ ﻭﺍﻟﺘﻠﻔﺎﺯ ﻭﺍﻟﻬﺎﺗﻒ‬ ‫‪‬‬ ‫57% ﻣﻦ ﺍﻟﺸﺒﺎﺏ ﻳﺴﺘﺨﺪﻣﻮﻥ ﺷﺒﻜﺎﺕ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻻﺟﺘﻤﺎﻋﻲ‬ ‫‪‬‬
  • 7. ‫ﻛﺘﺎﺏ ﺍﻟﻮﺟﻮﻩ ‪Facebook‬‬ ‫‪ %12 ‬ﻣﻦ ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻌﺎﻟﻤﻲ ﻟﻺﻧﺘﺮﻧﺖ‬ ‫‪ ‬ﺛﺎﻟﺚ ﺃﻛﺒﺮ ﻧﺸﺎﻁ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧﺖ ﻟﻠﺸﺒﺎﺏ ﺍﻟﻌﺮﺑﻲ‬ ‫‪ ‬ﻣﺤﻠﻴﺎ:‬ ‫ﺍﻟﺜﻠﺜﺎﻥ ﺭﺟﺎﻝ ﻭﺍﻟﺜﻠﺚ ﺍﻟﻨﺴﺎء‬ ‫‪‬‬ ‫ﺍﻟﺜﻠﺜﺎﻥ ﺷﺒﺎﺏ )ﺗﺤﺖ 03( ﻭﺍﻟﺜﻠﺚ ﻛﺒﺎﺭ‬ ‫‪‬‬ ‫ﺍﻟﻨﺼﻒ ﻳﺴﺘﺨﺪﻡ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻛﺎﻟﻠﻐﺔ ﺍﻟﺮﺋﻴﺴﻴﺔ‬ ‫‪‬‬ ‫ﺍﻧﺘﺸﺎﺭﻩ ﺃﻗﻞ ﻣﻦ ﺍﻟﻤﻌﺪﻝ ﺍﻟﻤﺤﻠﻲ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻧﺘﺸﺎﺭ‬ ‫‪‬‬ ‫ﺍﻻﻧﺘﺮﻧﺖ ﻭﺍﻟﺪﺧﻞ ﺍﻟﻘﻮﻣﻲ‬ ‫9% ﻓﻘﻂ ﻣﻦ ﺃﺻﻞ 5.3 ﻣﻠﻴﻮﻥ ﻣﺴﺘﺨﺪﻡ ﻣﺤﻠﻲ‬ ‫‪‬‬ ‫ﺻﺮﺣﻮﺍ ﺃﻧﻬﻢ ﻣﺘﺰﻭﺟﻮﻥ‬
  • 8. ‫ﺍﻟﻤﻐﺮّﺩ ‪Twitter‬‬ ‫ُ َ‬ ‫ﺭﺟﺎﻝ ﻭ 33% ﻧﺴﺎء‬ ‫66%‬ ‫‪‬‬ ‫ﻳﻐﺮﺩﻭﻥ ﺑﺎﻹﻧﺠﻠﻴﺰﻳﺔ ﻭ62% ﺑﺎﻟﻌﺮﺑﻴﺔ‬ ‫99%‬ ‫‪‬‬ ‫ﺳﻤﻌﻮﺍ ﺑﺨﺒﺮ ﺟﺪﻳﺪ ﻷﻭﻝ ﻣﺮﺓ ﻣﻦ ﺧﻼﻟﻪ‬ ‫05%‬ ‫‪‬‬ ‫ﺩﻟﻮﺍ ﻋﻠﻰ ﻣﻮﻗﻊ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧﺖ ﻣﻦ ﺧﻼﻟﻪ‬ ‫45%‬ ‫‪‬‬ ‫ﺩﻟﻬﻢ ﻋﻠﻰ ﺑﺮﺍﻣﺞ ﺗﻠﻔﺰﻳﻮﻧﻴﺔ‬ ‫12%‬ ‫‪‬‬ ‫ﺍﺷﺘﺮﻭﺍ ﻣﻨﺘﺞ ﺑﻨﺎء ﻋﻠﻰ ﻧﺼﻴﺤﺔ ﺗﻐﺮﻳﺪﻳﺔ‬ ‫33%‬ ‫‪‬‬ ‫ﻳﻨﻮﻭﻥ ﺍﻻﺳﺘﻤﺮﺍﺭ ﻓﻲ ﺍﻻﺳﺘﺨﺪﺍﻡ‬ ‫89%‬ ‫‪‬‬
  • 10.
  • 11. ‫ﺍﻟﺘﺪﻭﻳﻦ‬ ‫‪ ‬ﺍﻟﺘﺪﻭﻳﻦ ﺗﺤﺖ ﺃﺳﻤﺎء ﻣﺴﺘﻌﺎﺭﺓ‬ ‫‪ ‬ﺗﺘﻤﻴﺰ ﺑﺎﻟﺠﺮﺃﺓ‬ ‫‪ ‬ﺛﻼﺙ ﻣﺮﺍﺣﻞ ﺭﺋﻴﺴﻴﺔ ﺣﺴﺐ ﺩ. ﻟﻴﻨﺶ:‬ ‫‪ ‬ﻣﺮﺣﻠﺔ ﺍﻟﺠﺴﺮ: ﺗﺪﻭﻳﻦ ﺑﺎﻟﻠﻐﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ ﻟﺠﻤﻬﻮﺭ‬ ‫ﻏﺮﺑﻲ ﻳﺠﻨﺢ ﺇﻟﻰ ﺍﻟﺘﻄﺮﻑ‬ ‫‪ ‬ﻣﺮﺣﻠﺔ ﺍﻟﻨﺨﺒﺔ: ﺗﻜﺘﺐ ﺑﺎﻟﻌﺮﺑﻴﺔ ﻟﺠﻤﻬﻮﺭ ﻣﺤﻠﻲ ﻭﺍﻟﺘﺮﻛﻴﺰ‬ ‫ﻋﻠﻰ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻻﺟﺘﻤﺎﻋﻲ ﻭﺗﻌﺮﺿﺖ ﻟﻠﻘﻤﻊ ﻓﻲ ﺑﻌﺾ‬ ‫ﺍﻷﺣﻴﺎﻥ‬ ‫‪ ‬ﻣﺮﺣﻠﺔ ﺍﻟﺸﺄﻥ ﺍﻟﻤﺤﻠﻲ: ﺣﻮﺍﺭ ﺃﺷﻤﻞ ﻣﻦ ﻧﺎﺷﻄﻴﻦ‬ ‫ﻳﻨﺘﻤﻮﻥ ﺇﻟﻰ ﻣﺪﺍﺭﺱ ﻓﻜﺮﻳﺔ‬
  • 12. ‫ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ‬ ‫‪ ‬ﻓﻴﻤﺎ ﺃﻥ 04% ﻣﻦ ﺍﻟﺸﻌﺐ ﻣﺮﺗﺒﻂ ﺑﺎﻹﻧﺘﺮﻧﺖ‬ ‫‪ ‬ﻣﻘﺎﺭﻧﺔ ﺏ 38% ﻓﻲ ﺑﺮﻳﻄﺎﻧﻴﺎ‬ ‫‪ %54 ‬ﻣﻨﻬﻢ ﻳﻌﻴﺸﻮﻥ ﺣﻴﺎﺓ ﺇﻟﻜﺘﺮﻭﻧﻴﺔ ﻧﺸﻄﺔ‬ ‫‪ ‬ﻣﻘﺎﺭﻧﺔ ﺏ 34% ﻓﻲ ﺑﺮﻳﻄﺎﻧﻴﺎ‬
  • 14. ‫ﺍﻷﺳﺌﻠﺔ؟؟؟‬ ‫ﻫﻞ ﻳﻤﻜﻦ ﺍﻟﺘﻜﻬﻦ ﺑﺎﺗﺠﺎﻩ ﺍﻟﺘﻘﻨﻴﺔ ﺧﺼﻮﺻﺎ ﺟﺎﻧﺐ‬ ‫‪‬‬ ‫ﺍﻟﺘﻘﺒﻞ ﺍﻟﺸﻌﺒﻲ ﻟﻬﺎ؟‬ ‫ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﻫﻞ ﻳﺴﺮﻕ ﺍﻷﺿﻮﺍء ﻣﻦ‬ ‫‪‬‬ ‫ﺍﻟﺘﻘﻠﻴﺪﻱ؟‬ ‫ﻫﻞ ﻣﺎ ﺯﺍﻝ ﻫﻨﺎﻙ ﻣﺠﺎﻝ ﻟﻠﻨﻤﻮ ﻓﻲ ﺍﻹﻋﻼﻡ‬ ‫‪‬‬ ‫ﺍﻟﺠﺪﻳﺪ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬ ‫ﺃﻫﻮ ﺇﻋﻼﻡ ﺟﺪﻳﺪ ﺃﻡ ﺃﺳﻠﻮﺏ ﺣﻴﺎﺓ؟‬ ‫‪‬‬ ‫ﻫﻞ ﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﺩﻳﻤﻘﺮﺍﻁﻲ؟‬ ‫‪‬‬ ‫ﻫﻞ ﺳﺘﺒﻘﻰ ﻟﻨﺎ “ﺧﺼﻮﺻﻴﺘﻨﺎ”؟‬ ‫‪‬‬
  • 15. ‫ﺍﻟﺸﺒﻜﺎﺕ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫ﺍﻟﻤﺴﺘﺨﺪﻣﻮﻥ ﺃﻗﻠﻴﻪ ﻭﻟﻜﻨﻬﺎ ﻓﺎﻋﻠﺔ ﻭﺗﻨﻤﻮ‬ ‫‪‬‬ ‫ﻣﻌﺪﻝ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻻﺯﺍﻟﺖ ﺃﻗﻞ ﻣﻦ ﺍﻟﻤﻌﺪﻻﺕ‬ ‫‪‬‬ ‫ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺍﻹﻗﻠﻴﻤﻴﺔ ﺧﺼﻮﺻﺎ ﻓﻲ ﺑﻌﺾ ﺍﻟﻔﺌﺎﺕ‬ ‫ﺍﻧﺘﺸﺎﺭﻫﺎ ﻫﻮ ﻋﻠﻰ ﺣﺴﺎﺏ ﺍﻟﻮﺳﺎﺋﻞ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫‪‬‬ ‫ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺆﺳﺴﻲ ﻓﻲ ﺑﺪﺍﻳﺎﺗﻪ‬ ‫‪‬‬ ‫ﺑﺨﻼﻑ ﺍﻟﻤﺘﻮﻗﻊ ﻫﻨﺎﻙ ﻧﺨﺒﺔ ﺗﻨﺸﺮ ﻭﺃﻛﺜﺮﻳﺔ‬ ‫‪‬‬ ‫ﺗﺴﺘﻬﻠﻚ‬ ‫ﺑﻴﻦ ﺣﺮﻳﺔ ﺍﻟﺘﻌﺒﻴﺮ ﻭﺍﻟﺸﺨﺼﻴﺎﺕ ﺍﻟﻮﻫﻤﻴﺔ‬ ‫‪‬‬
  • 16. ‫ﺑﻌﺾ ﺍﻟﻤﺼﺎﺩﺭ‬ 1. Wikipedia, “Social Media”, http://en.wikipedia.org/wiki/Social_media  2. Lucien Zeigler, “Twitter Use ‘Skyrockets’ in Saudi Arabia: Report” Gulf Trade &  Energy Industry News And Analysis, 04 January 2011 http://arabianomics.com/2011/01/04/twitter-use-  %E2%80%98skyrockets%E2%80%99-in-saudi-arabia-report/ 3. Tareq Kassar, Saudi Arabia: A Firehose of users are joining Facebook ,  Thursday, April 15, 2010 http://interactiveme.com/index.php/2010/04/saudi-arabia-a-firehose-of-users-  are-joining-facebook-based-on-report/ 4. Social Media Habits in Saudi Arabia  http://comm215.wetpaint.com/page/Social+Media+Habits+in+Saudi+Arabia  5. Deborah Amos, Social Media Revolution Hits Saudi Arabia, Jan 26, 2011  http://www.scpr.org/news/2011/01/26/social-media-revolution-hits-saudi-arabia/  6.Dubai School of Government, “Facebook Usage: Facts & Analysis”, Jan 2011  http://unpan1.un.org/intradoc/groups/public/documents/dsg/unpan044212.pdf
  • 17. ‫ﺑﻌﺾ ﺍﻟﻤﺼﺎﺩﺭ‬ 7. Social Bakers, “Saudi Arabia facebook statistics”  http://www.socialbakers.com/facebook-statistics/saudi-arabia  8. Carrington Malin, “Spot On PR’s MENA Twitter Demographics & User Habits Survey” Thursday ,  10 September 2009 http://www.spotonpr.com/menatwittersurvey/  9. Carrington Malin, Spot On Public Relations, “Middle East and North Africa Facebook  Demographics” , May 2010 http://www.spotonpr.com/wp- content/uploads/2010/05/FacebookMENA_24May10.pdf 10. Tine Lewis, “Middle East in Telecom Statistics” , July 2010  http://www.budde.com.au/Research/Middle-East-Telecoms-Internet-Broadband-and-Mobile- statistics-tables-only.html#overview 11. Basharat Ashai, Market Analyst, APAC & MEA, “Wireless Broadband Shows Strong Growth in  Saudi Arabia”, Nov 30, 2010 http://lteworld.org/blog/wireless-broadband-shows-strong-growth- saudi-arabia 12. Internet world status, usage and population statistics  http://www.internetworldstats.com/list4.htm#average 13. Internet Statistics Saudi Arabia Show Us A Connected Country, Jan. 3, 2011  http://www.newstouse.org/internet-statistics-saudi/  14. “Saudi Arabia - Telecoms, Mobile And Broadband, Provides A Comprehensive Overview of the  Trends and Developments in the Telecommunications and Digital Media Markets”, August 18, 2010 http://satellite.tmcnet.com/news/2010/08/18/4962626.htm