2005-2006: Kanjers (Player on the international market)

e Kanjers Stroopwafels Ahmet Cezayirlioglu 803294 Claudia Bäumler 803285 Kelly van Donk 4210323 Sarah Buitendijk 4233216 Saskia Davidse 4230172

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey The Survey

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey Data interpretation

Stroopwafels most popular cookie in the Netherlands. Stroopwafels are not sold in the USA / in California. Coffee-time-behaviour Snack-eating-behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey Market analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey SWOT analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey SWOT analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey Marketing objectives and target group

Ansoff Matrix ,[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey Marketing strategy Diversification Product development new Market development Market penetration existing new existing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey Strategy – product, price, distribution

[object Object],[object Object],Communication plan Design plan Marketing plan The Survey Communication strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication plan Design plan Marketing plan The Survey The brand design

The clear visual differences, non conventional: Communication plan Design plan Marketing plan The Survey Kanjers become Studs

The clear visual differences, creating a new logo: Communication plan Design plan Marketing plan The Survey Kanjers become Studs

2005-2006: Kanjers (Player on the international market)

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