Ballantyne Center for Dentistry can help you get the smile of your dreams with cosmetic dentistry- teeth whitening, teeth veneers, dental implants, and more. http://www.BallantyneDentistry.com

1. The 5 Barriers Preventing People from Seeking the Dental Care They Need and Desire And the easy steps they can take to begin the journey to comfort, enhanced appearance and well-being

2. Researched and produced by… Sponsored by… © Copyright - 2011 2

3. Why we commissioned a research study… We see patients everyday – many do not understand the importance of their oral health or they fear dental procedures! We understand today’s dental patients want to be educated on their options and they want personalized care! So we asked an independent research company to investigate today’s challenges surrounding oral health and its impacts on your life! We are pleased to share this study with you! © Copyright - 2011 3

5. Reasons why oral health may be a life and death situation!

6. Major reasons many postpone and outright fear going to the dentist!

7. Things YOU can do today to improve your appearance, health and life!© Copyright - 2011 4

8. What you may not know… © Copyright - 2011 5

9. Our appearance impacts our lives … maybe even more than we imagined Our brains are hard-wired to recognize attractiveness The human brain contains the fusiform, which is located in the back of the head near the spine The fusiform determines whether we think someone is attractive or not © Copyright - 2011 6 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

10. We are hard-wired to recognize attractiveness instantaneously Thefusiforminstantlyrecognizes the faces of family and friends When this area of the brain is damaged, the individual cannot distinguish between plain faces and beautiful faces © Copyright - 2011 7 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

12. What is attractive? 94% of people say they are likely to first notice a person’s smilewhen meeting them for the first time And less likely to notice their eyes, height or even figure © Copyright - 2011 9 Source: American Academy of Periodontology, www.perio.org, June 2010 Benefits of improving your smile, HPOL Study, www.artclesbase.com, January 2010

13. Health and beauty are intertwined Dental disease and tooth loss don’t just make you look older, research shows they can reduce the average lifespan 3.4 years Studies show the number of teeth you have has a direct correlation on the length of your life And… individuals with gum disease have a 23% - 46% higher chance of dying from related diseases than those who don’t © Copyright - 2011 10 Source: Gum Disease and Health Risks, www.dentalwellness4u.com, 2010

14. Most of us don’t know that … © Copyright - 2011 11 60% of adults have periodontal (gum) disease It is one of the two leading causes of tooth loss Not only is tooth loss considered unattractive ….if periodontal disease goes untreated you are more likely to develop heart disease, stroke, respiratory disease and diabetes Source: American Academy of Periodontology, www.perio.org, June 2010 Benefits of improving your smile, HPOL Study, www.artclesbase.com, January 2010

15. In fact… © Copyright - 2011 12 Heart disease is 200%more likely in people who have gum disease Source: “Live oral bacteria found in arterial plaque.(Extracts)(Advertisement)."Florida Trend. 2005. HighBeam Research. (March 6, 2010). Oral Health in America: A report of the Surgeon General, 2000

16. So… why do many people avoid dental care that will enhance their lives? Let’s take a look at the barriers © Copyright - 2011 13

17. Barrier # 1 Fear © Copyright - 2010 14

19. 75% of U.S. adults experience some degree of mild to severe fearSource: Sedation Dentistry, Consumer Guide to Dentistry, www.yourdentistryguide.com/sedation, May 2009

20. What are the 3 most feared procedures? Drilling Anesthetic injection Tooth extraction © Copyright - 2011 16 Source: Dental fear and avoidance: causes symptoms and consequences, Journal of American Dentistry, www.ncbi.nlm.nih.gov, August 1984

21. The top 5 reasons for dental fear No. 1 Fear of pain This fear usually stems from early dental experiences that were unpleasant or from horror stories told by others © Copyright - 2011 17 Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089

22. The top 5 reasons for dental fears No. 2 Fear of injections or fear the injections won't work Many people are terrified of needles, especially when inserted into their mouths Others fear the anesthesia won’t take effect before the procedure begins, or that it wasn't a large enough dose to alleviate the pain © Copyright - 2011 18 Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089

23. The top 5 reasons for dental fears No. 3 Fear of anesthetic side effects Some people fear potential anesthesia side effects such as dizziness, faintness, or nausea Others don't like the numbness or “fat lip” associated with local anesthetics © Copyright - 2011 19 Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089

24. The top 5 reasons for dental fears No. 4 Feelings of helplessness and loss of control The dental environment can be intimidating and uncomfortable © Copyright - 2011 20 Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089

25. The top 5 reasons for dental fears No. 5 Embarrassment and loss of personal space Many people feel uncomfortable about the physical closeness of the dentist or hygienist Others may feel self-conscious about the appearance of their teeth or possible mouth odors © Copyright - 2011 21 Source: Medicinenet.com Easing Dental Phobias in Adults http://www.medicinenet.com/script/main/art.asp?articlekey=43089

26. Today’s reality for many adults Because of these fears… Many adults are under a false impression that… the level of compassionate care and environment they desire is not obtainable and dental procedures do not exist that will eliminate their fears © Copyright - 2011 22

27. © Copyright - 2011 23 Barrier #2: Not understanding the impact of a smile

28. A look at self-esteem and confidence 87% of people believe a nice smile is very important to one’s self-esteem In fact, studies show that people with missing, crooked or yellow teeth have lower self-confidence and are reluctant to smile, laugh or talk Because of this they often appear …timid, hesitant, withdrawn, sad or angry © Copyright - 2011 24 Source: Benefits of improving your smile, ASPOL Study, www.articlesbase.com, January 2010, Appearance Anxiety, RDH Magazine, www.rdhmag.com, December 2006

29. A look at the social aspects 71% of people believe someone with a nice smile makes friends more easilythan a person with an unattractive smile © Copyright - 2011 25 Source: Benefits of improving your smile, ASPOL Study, www.articlesbase.com, January 2010

30. A look at the impact on lifestyle 32% of adults over the age of 65 have no natural teeth People with improperly fitting dentures or loose and missing teeth often have restricted dietswhich makes Chewing food difficult and painful which leads to Lack of proper nutrition and poor health © Copyright - 2011 26 Source: Health Status, www.agingstats.gov, 2008

31. A look at the impact on careers 75% of adults say a nice smile is very important to career success © Copyright - 2011 27 Source: Appearance Anxiety, RDH Magazine, www.rdhmag.com, December 2006

32. © Copyright - 2010 28 Barrier #3: Not understanding the impact of oral health

33. A look at gum disease 60% of the adult population over 40 years of age suffer from chronic gum infection A common symptom is chronicbad breath known as halitosis Many people don’t understand that gum and breath mints can’t solve this problem It requires immediate, professional care © Copyright - 2011 29 Source: The Kodish Group www.kodish.com, Ohio State Medical Center http://medicalcenter.osu.edu/patientcare/healthcare_services/dental_care/halitosis/Pages/index.aspx

34. Many people have amalgam fillings that should be replaced Research shows that amalgam fillings cause nerve damage and can fracture teeth They are also extremely unattractive Amalgam fillings contain mercury which expands and contracts with cold and heat, just like the mercury in a thermometer © Copyright - 2011 30 Source: The Kodish Group www.kodish.com

35. Our oral health affects our sleep Bruxismisthe grinding of teeth This is one of the most common sleep disorders …30 – 4o million Americans grind their teeth nightly Bruxism can cause head and jaw muscle pain Even physicians sometimes misdiagnose bruxism © Copyright - 2011 31 Source: The Kodish Group www.kodish.com

36. Medication usage impacts oral health More than 600 medications cause reduced salivary flow and dry mouth Which creates accelerated tooth decay © Copyright - 2011 32 Source: Nutrition and Rheumatic Disease, 200

37. © Copyright - 2011 33 Cost of Dental Care Barrier #4:

38. Insurance payouts frustrate patients Why did my insurance pay less than I was told? Reasons: The insurance company may base payment on "average" fees or a "table of allowances” Your dentist may not be on the insurance company’s provider list © Copyright - 2011 34 Source: Quoteit.net Understanding your dental insurance http://www.quotit.net/resources/understanding_dental.htm

39. In addition… Your policy may only pay for only the least expensive treatment – even though it is not the right treatment Different treatments are covered at different rates For example, crowns might be covered at 50% and fillings covered at 70% Some treatments are not covered at all! © Copyright - 2011 35 Source: Quoteit.net Understanding your dental insurance http://www.quotit.net/resources/understanding_dental.htm

40. Delaying care increases costs Millions of ‘dental avoiders’ go without regular dental treatment for 5, 10 or even 20 years Delaying care can increase costs, the extent of the procedures needed and the length of time it takes to complete the procedures © Copyright - 2011 36 Source: Gum Disease and Longevity, www.Dentalwellness4u.com, 2010

41. Cost of care versus lifespan Many patients don’t understand their restorative and cosmetic options and the lifetime costs associated with each For example, porcelain veneers last up to twice as long as composite veneers © Copyright - 2011 37 Source: Cental Veneers Cost and Procedure Details, Consumer Guide to Dentistry, www.yourdentistryguide.com, August 2010

42. © Copyright - 2010 38 Reason #5: Barrier #5: Lack of personal care Lack of Personalized Care

43. Personalized care takes time Many dental offices operate like assembly lines They quickly do a little bit of dentistry on a lot of people Other offices take time to get to know people and understand their unique sets of concerns and desires Now they can deliver personalized care that exceeds expectations © Copyright - 2011 39

44. Quality dental care and an outstanding experience The quality of dental care people receive is vitally important to their long-term health and well-being And the comfortable and compassionate experience that is wrapped around the care creates loyal patients who may even enjoy their dental visits © Copyright - 2011 40

45. Not understanding your options causes anxiety Did you know that anxiety is increased by the lack of a thorough and informed explanation? Some patients aren’t told or don’t understand their options which creates confusion, doubt and dissatisfaction Other patients are told their options and the benefits of each one which creates certainty and satisfaction © Copyright - 2011 41

46. So… what steps can you take to improve your oral health & appearance?…. In a comfortable environment with personalized care? © Copyright - 2011 42

47. Step #1: Understand there are effective ways to eliminate your fear © Copyright - 2011 43

48. Personalized care to alleviate fears In 2000 the Surgeon General asked the dental community to improve the quality of care for ‘dental avoiders’ Certain dentists accepted the challenge and incorporated sedation dentistry into their practices This has helped more than 1 million dental avoiders improve their oral health © Copyright - 2011 44 Source: Heeding the surgeon general’s call: Sedation dentistry attracts long-hesitant patients a, Dental Tribune, www.docseducation.com, May 2007

49. Achieving an attractive smile COMFORTABLY is now a reality Sedation dentistry involves taking an oral sedative before your visit The oral sedation puts you in a dream-like state whereall your fear floats away Sedation dentistry is the happy place between sleep and awake You emerge from your visit with little or no memory of the treatment © Copyright - 2011 45

51. Nitrous oxide (laughing gas)

52. Intravenous (IV) sedation© Copyright - 2011 46 Source: Sedation Dentistry, Consumer Guide to Dentistry, www.yourdentistryguide.com, May 2009

53. One comfortable experience One benefit of sedation dentistry is the possibility of receivingall your dental care in just one visit vs. three or four visits with conventional dentistry © Copyright - 2011 47

54. Step #2: Understand the options available that will enhance your appearance © Copyright - 2011 48

55. Tooth-colored fillings are more appealing Silver and mercury fillings (amalgams) turn black over time The latest technology uses a tooth-colored material that strengthens teeth Only one visit is typically needed to remove old, ugly fillings and replace them with tooth-colored restorations © Copyright - 2011 49

56. Veneers can change lives Veneers are used to restore teeth that are: Discolored Worn down Chipped Broken Misaligned Uneven or irregularly shaped © Copyright - 2011 50 Source: Dental Health and Veneers, WebMD, www.webmd.com, 2010

58. Brackets and wires are barely visible

59. Typically less expensive than traditional braces, aligner therapy or veneers© Copyright - 2011 51

60. Natural-looking porcelain crowns enhance smiles Crowns with a metal core under the porcelain frequently have a dark shadow at the gum line Today, crowns can be created with 100% porcelain that have a 95% - 97% long-term success rate © Copyright - 2011 52 Source: Sironawww.sirona.com, 2010

61. Implants are another option for enhancing your appearance Implants provide a strong foundation for a beautiful smile Implants can replace one or many teeth They can permanently anchor crowns, bridges and dentures while preventing bone loss and the shifting of surrounding teeth © Copyright - 2011 53

62. Step #3: Understand how technology can improve your personalized experience and comfort © Copyright - 2011 54

63. Technology has changed dentistry Digital X-Rays, Sedation, Lasers and CEREC … are four of the recent technological advancements that have enhanced personalized care © Copyright - 2011 55

64. Digital X-Rays reduce radiation Digital X-Rays reduce radiation by 80% They capture images on a computer screen which provides greater accuracy than the traditional paper and film x-rays © Copyright - 2011 56 Source: Dental X-Rays and Digital Technology, Dentistry.com, 2010 Dental Technologies: The Leading Edge of Dental Care, Consumer Guide to Dentistry, www.yourdentistryguide.com, March 2009

65. Laser dentistry is improving personalized care Soft tissue lasers often eliminate the need for stitches and anesthesia, while minimizing bleeding and infection Damage to surrounding tissue is greatly diminished which reduces healing time However, only 6% of general dentists own soft tissue lasers © Copyright - 2011 57 Sourec: Laser Dentistry: Enhancing Dental Treatment with Lasers, Consumer Guide to Dentistry, www.yourdentistryguide.com, March 2009

66. CEREC Restorations Many people are unfamiliar with CEREC which uses CAD/CAM technology to increase the precision, quality and color of dental restorations With CEREC, dentists can design, process and place crowns and onlaysin one office visit © Copyright - 2011 58 Source: Sirona, Cereconline.com, 2010

67. Step #4: Select a dental practice that offers personalized care and a comfortable environment © Copyright - 2011 59

68. So many advancements… so many choices Dentistry is more complex than ever There is sedation dentistry, periodontal dentistry, restorative dentistry, cosmetic dentistry and implant dentistry Each of these fields require vast amounts of knowledge and expertise Most general dentists employ simplistic methods to complete dentistry © Copyright - 2011 60 A few dentists have taken the time and effort learning how to provide personalized care in comfortable environment

69. So…what does personalized care really mean? It means you’re not going to receive the same cookie-cutter-like dental treatment the majority of people receive It means a variety of methods will be available for reducing your fears in a caring and comfortable environment © Copyright - 2011 61

70. It means… Your comfort level will always be taken into consideration Your personal needs will be understood by the entire office team And your concerns and desires will be taken into consideration before your action plan is created © Copyright - 2011 62

71. It means… If you choose to invest in restorative, implant or cosmetic dentistry, the dentist will be highly qualified so you receive outstanding results The office you choose will have the most advanced technology and use the most effective techniques © Copyright - 2011 63

72. And what if… You received a written quality guarantee Shouldn’t dentists be prepared to back up their work Think about it, you would never buy a new car without a warranty Isn’t your appearance and health even more important than a new car? © Copyright - 2011 64

73. We compare more than ever before Why wouldn’t you do the same when choosing a dentist? When comparing your dental options, what should you look for? © Copyright - 2011 65

74. Factors to consider… © Copyright - 2011 66 Be sure the dentist you choose: Is qualified in sedation dentistry Has received advanced training in periodontal, restorative and implant dentistry Makes your comfort a priority

76. Provides verifiable results, testimonials and before & after photos of patients

77. Is respected by a variety of healthcare professionals © Copyright - 2011 67

79. Has a highly trained, caring and dedicated team who are passionate about what they do

80. Communicates with and listens to their patients

81. Provides a safe and caring environment where patients receive personalized care in a comfortable environment© Copyright - 2011 68

83. If you do choose restorative, sedation, cosmetic or implant dentistry, we hope you learned that all options are not created equal

84. This presentation was sponsored by Ballantyne Center for Dentistry

85. We have a three minute overview of our Center we would like to share with you© Copyright - 2011 69

86. And now a word from… © Copyright - 2011 70

87. Our Mission It is our responsibility to provide personalized and professional care with a level of service that exceeds our patients’ expectations. © Copyright - 2011 71

89. We treat each of our patients with the upmost personal respect, courtesy and confidentiality

90. We develop a plan that will support your goals while working within your budget

91. We offer a guarantee on our dental care

92. We offer Personalized Care and create Life Changing Smiles… like these

93. © Copyright - 2011 73 I came to Ballantyne Center for Dentistry after putting off dental work for years. Dr. Joe was fantastic and the staff made my experience so great. Now I feel great about my smile .

94. © Copyright - 2011 74 I can't begin to thank you enough for the tremendous results you performed. I have thoroughly enjoyed this journey and have been extremely impressed with your guidance, thoughtfulness, workmanship, and the overall comfort you and your staff provided me.