This presentation gives you some hints about marketing and branding yourself online. Online Reputation Management becomes more important, as recruiters are looking and searching online for candidate profiles.

1. Online Profiling
Reputation Management
Brand “YOU”
Volker Ballueder
18th March 2010
King’s College London

2.  32 years old, married, 1 son
 MBA & BEng (Hons)
 Online since 1996
 cb consulting
◦ Coach & NLP Master Practitioner
◦ Personal Development
◦ Buddhism & Management
 Online / Digital Marketing
◦ Search Marketing
◦ Social Media
◦ Digital Strategy
◦ Display Advertising
www.linkedin.com/in/ballueder

3. The world has changed....
VIDEO
http://www.youtube.com/watch?v=cL9Wu2kWwSY

4. What has changed in Marketing?
 Digital / Online Marketing
 Creating information online
 Information overflow / creation
 Everyone has “some” profile online
 Everyone has access
 Young industry
 Jeans vs. Suit
 Direct Approach vs. Reservation
 Competence vs. Experience
Changed for the better?

5. Push vs. Pull Marketing
 Push is dead:
◦ Direct Mail
◦ Tradeshows
◦ Billboards
 Pull is here:
◦ Search Marketing
◦ Being found
◦ Profiling / Branding
◦ People looking for information
◦ O-N-L-I-N-E!
◦ Creating content that is visible

6. Pull Marketing – Inbound
DO YOU HAVE....
 E-mail Address
 Mobile phone
 Smart phone with Internet access
 Facebook Account
 Twitter Account
 LinkedIn Account
 Slideshare Account
 Own Website
 Google Account – Wave/Buzz
 Searched own name
 Google Alert for your own name?

7. Begin with the end in mind!
 Where do you want to go?
 What do you want to achieve?
 What is it people need to know from you?
 What information do you need to provide?
 For which information do you want to be
found?
 Which content do you need to put online?
 Which profile do you need to show?

8. Information is found....
Put yourself in the focus –
Get found (pull) for what you want to
be found for (content / own brand).
Try to eliminate content that is about
you, but not from you, and puts you
in the wrong context!

9. Don’t be found for....
 Use the power of the internet to put
yourself in a position to be hired!
 If recruiters “google” you don’t show
them:

10. Pull Marketing – “YOU” BRAND
 Put yourself in the centre of attention
 Rather than sending out CVs – get found
for something you represent
 People are looking for “things”
◦ You can be what they are looking for
 Be proactive
 Networking – connecting
 Join meet-ups of the industry

11. Obama
• Facebook: 5,800,000+ supporters
• Twitter: 450,000+ followers
• LinkedIn: 13,000+ views
The world of advertising has changed, the way
consumers make choices are different today
than they were a few years ago.
It is less about reach but about
engagement.

12.  Own Bookmarks
 Real Time Search
 Private website
 My blog
 Twitter
 LinkedIn
 My old blog
 cb consulting
 Amazon
.....
SOCIAL MEDIA
RESULTS!

13. “Volker Ballueder” - Image

14. Market yourself in a positive way
 Recruiters will “google” you
 Google-Results = first impression
 Monitor yourself through “Google Alerts”
 Keep your online profile up to date
 Keep your private content protected
 Build relevant content
 It is a curse and a chance to be found by
recruiters
 Engage with people on LinkedIn & Twitter

15. LinkedIn
 Hunt for job: get recommendations
◦ Lecturers
◦ Good friends
◦ Part-time jobs’ managers
 Engage with
◦ With groups / answer questions
◦ Recruiters
◦ Approach people
 Network = Reach

16.  Sell yourself:
You are the
product/brand!
 Don’t be shy
but don’t be
OTT
 This is your
“marketing
leaflet”

17. Twitter
 Search for topics
◦ #kings #london
◦ #inboundmarketing
◦ #jobs #marketingjobs
 Engage with People (www.wefollow.com)
 Follow & Connect
 Don’t be shy to engage
 Remember: whatever you say is visible to
everyone

18. Thank you!
 www.volkerballueder.com
 @ballueder |www.twitter.com/ballueder
 www.linkedin.com/in/ballueder
 www.cb-consulting.com
 www.balamadana.com
 www.coachingfutures.com
 www.mexad.com
 www.slideshare.net/ballueder
 www.xing.com/profile/volker_ballueder