Baltic PR Awards 2009 International Communication 3rd PLACE WINNER Agency: Nords Porter Novelli Client: Unilever Check out this presentation video on Youtube: http://tinyurl.com/dfro5f

1. Beauty has no age limit Dove Pro-age campaign in Latvia, Estonia and Lithuania

9. Campaign’s slogan “Beauty has no age limits” was eagerly picked up by the leading lifestyle media leading to further discussions regarding women’s beauty after age of 45. The leading lifestyle magazine IEVA agreed to publish a naked women in her 50ties on the cover of the magazine for the first time in the history of Latvia.

10. Successful media relations secured new discussion sections of the leading papers and internet blogs discussing this highly interesting topic in all Baltic States – Estonia, Latvia, Lithuania. Although women’s beauty had been one of the most discussed topic even before, the agency managed to find angles/ stories, which would be interesting for the media to further develop stories and discuss the beauty after 45.

11. Campaign’s slogan “Beauty has no age limits” was eagerly picked up by the leading lifestyle media leading to further discussions regarding women’s beauty after age of 45. The campaign not only achieved prolonged discussions and product awareness building, but also managed to increase business results by 85% for certain products of Dove Pro Age product line in 2008 compared to 2007.

12. Despite limited budget, the campaign managed to give a serious boost to client’s (Unilever) sales ambition, giving solid foundations for the brand’s development in the future. Both traditional and internet media continued to write about the beauty after 45 long after the initial part of the campaign was over.

14. Thank you!